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2020
- December
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May
- Podcast: Help Your Law Firm Thrive in the Post-Pandemic Transition
- Preparing Your Law Firm for the Transition into Post-COVID Life
- Video Examples: How Law Firms Can Foster Trust During Lockdown
- Podcast: How Trial Attorneys Should Handle COVID-19 and Prepare Their Marketing Plans for the Transition Period
- Podcast: How Omnichannel Marketing Can Help You Land the Cases You Want
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April
- Expert Insights: How Personal Injury Firms Can Build a Post-Coronavirus Marketing Strategy
- Q&A: Social Video Best Practices for Attorneys
- [Q&A Video and Recap] How Family Law Firms Can Thrive (Not Just Survive) During COVID-19
- Domestic Violence Is Rising Due to COVID-19: Here’s What It Means for Your Firm
- FAQs: Best Practices for Signing New Clients During COVID-19
- FAQs: Attorneys’ Top Questions About COVID-19 & How It Affects Their Marketing
- [Video & Q&A Recap] How Criminal Defense Attorneys Can Endure COVID-19 and Build for the Future
- Update: How Has COVID-19 Affected Crime Rates Across the Country?
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March
- Financial Relief for Law Firms: Small-Business Loans & Other Benefits of the COVID-19 Stimulus Package
- How Does the Coronavirus Pandemic Impact Bankruptcy Attorneys?
- 2 Ways Law Firms Can Pivot Their Marketing Strategies During COVID-19
- Tips to Minimize The Impact of COVID-19 on Your Law Firm
- Attorneys: Check Out the New Look for Google's Local Services Ads
- How Your Criminal Defense Firm Can See More Green This St. Patrick’s Day
- Divorce Lawyers: Find Out Who’s Looking for You & When They’re Searching
- February
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2019
- December
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August
- Google Local Services Ads for Attorneys: Here’s How to Get Approved
- Millennials Love Prenups: Here’s How Your Family Law Firm Can Take That Love to the Bank
- Google’s Local Services Ads (LSAs) to Become Available for Attorneys in Two New Markets
- Local Services Ads Update: Google Testing LSAs in the Map Results
- Google Officially Starts Showing ‘Google Screened’ Badge in Local Services Ads (LSAs) for Law Firms
- Scorpion Becomes an NACDL Affinity Partner, Offering Savings to Attorneys
- July
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April
- Here’s Why Every Family Law Attorney Needs an Ironclad Client Intake Process
- 6 Ways to Measure Your Personal Injury Firm’s Marketing Results
- 4 Reasons Family Law Firms Should Advertise on Facebook
- MTMP April 2019: Helping Mass Torts Attorneys Get More Cases
- The Crucial Role Video Plays in Family Law Marketing
- What It Takes to Retain More Clients in the Family Law Business
- Should Family Law Attorneys Become Board-Certified?
- How to Tell If Your Family Law Marketing Campaign Is Working
- How to Maximize Your Legal Marketing Strategy: A 5-Part Training Workshop
- Paid v. Free Consultations: How to Tell What’s Right for Your Law Firm
- The #1 Thing to Remember About Marketing Your Law Firm in 2019
- Here’s How Legal Local Services Ads (LSAs) Can Get Your Firm Ahead on Google
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March
- 3 Reasons Online Reviews Are More Important Than Ever for Divorce Attorneys
- Where to Focus Your Law Firm’s Marketing Energy in 2019
- What Does it Take to Build a Steady Stream of Clients?
- Here’s the Missing Link to Digital Marketing Success for Your Law Firm in 2019
- 5 Tech Tools That Every Family Law Practice Must Have
- February
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2018
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November
- Are You Ready to Capitalize on Divorce Day?
- 8 Ways Criminal Defense Attorneys Can Boost Their Reputation With Branding and Marketing
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- Mastering Legal Marketing
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eBooks
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2020
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September
- It’s A Brand Thing
- Using Social Media to Build Up Your Home Services Brand & Bring in More Business
- Podcast Recap: Tips on Business Expansion from West Houston Electric
- Make Sure Your Business Is Always on Customers’ Minds with a Full-Funnel Marketing Strategy
- [Infographic] Local Search Tips That Can Bring You More Business
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August
- The Elements of A Successful Training Program and How It Can Make All The Difference
- Webinar Series Recap: Digital Marketing Essentials for Home Services Businesses
- The Science of Boiling Down Where Your Business Is Actually Coming From
- Let the Data Make the Decisions: Tommy Mello on KPIs
- Podcast: What Your Marketing Should Look Like in an Election Year
- July
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June
- Top 3 Book Recommendations for Business Owners from "The 7-Power Contractor"
- How Can I Hire Better Techs? Advice From the Home Service Expert: Tommy Mello
- Don’t Just Hire, Recruit: Advice from Tommy Mello, the Home Service Expert
- Dan Dowdy: Great Leaders Must Be Able to Have the Tough Conversation
- Google Expands Local Services Ads to More Home Services Pros & Other LSA News
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May
- The One Change That Turned Me Into A Home Service Millionaire
- Getting Used to the New Normal: Advice for Home Services Business Owners
- Podcast: Guidance on Reaching Your Goals from the “Home Service Expert”
- Home Services Tips: Optimizing Virtual Technician Training
- Facebook Live Interview: Answering Your Top Online Advertising Questions
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April
- PHCC + Scorpion Webinars: Leading Your Team Through COVID-19
- Facebook Live Interview: Best Marketing Practices for Home Services Pros During COVID-19
- Updates to Google Local Service Ads - COVID-19 Service Selections
- Real-Life Video Examples: Home Services Pros Using Video to Ease Concerns and Build Trust
- Facebook to Offer $100M in Grants and Credits
- 8 Strategies for Responding to the Impact of COVID-19 on Your Business
- 8 Expert Tips for Dialing Up Your Video Marketing Strategy
- Video Marketing Strategies for Your Home Services Business During COVID-19
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March
- We Can Do Better: Coronavirus Response Checklist for Business Owners and Leaders
- Advice from ‘The 7-Power Contractor’ for Home Services Pros Facing the Challenges of COVID-19
- Essential Services to Remain Open during COVID-19 Response
- Small Business Coronavirus Relief Programs
- Early Data: How COVID-19 Is Affecting Consumer Behavior
- What Your Business Needs to Know During the Coronavirus
- Home Services Pros: Want More Seasonal Business This Winter? Try Using Local Services Ads
- How Far Away Is the Average Home Services Customer?
- February
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2019
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April
- Four Steps to Build a Winning Content Strategy for Your Home Services Business
- Local SEO for Home Services: Why You Need More Than Just a Website to Get New Customers
- The Sharpest Tool™: Sneak Peek of the Marketing Secrets Shared in Episodes 8-11
- The #1 Thing to Remember About Reaching New Customers in 2019
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March
- 3 Areas to Focus Your Energy if You Want More Jobs in 2019
- How to Secure Your Home Services Business for the Future
- How to Use Big Data to Generate More Jobs and Revenue for Your Home Services Business
- The Sharpest Tool™: What You Missed in Episodes 4-7
- Using Voice Search to Attract More Customers to Your Home Services Business
- February
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Videos
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The Sharpest Tool™
- Leadership Sets Your Business Up for Success
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- Google's New Product: Local Services Ads
- Why Branding Matters for Your Home Services Business
- Building Trust through Video Marketing
- How to Use Persona-Based Marketing to Get More Leads
- Building a Successful Family-Owned Home Services Business
- Creating a Positive Brand Experience to Land More Customers
- Seasonality Strategy: How to Maximize Your Off-Season
- How to Build a Successful Home Services Business Online
- Leverage Marketing Technology for a Strong Online Presence
- Why Your Home Services Business Needs Content Marketing
- Increase Your Business Revenue with Mobile Responsiveness
- Building Value for Consumers Through Top Funnel Strategies
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- Reach Your Customers Before Your Competitors With Omnichannel Marketing
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- The Impact of Women in Trade and Innovation on Your Business
- The Smart Guide to Cultivating Excellent Culture
- Google Secrets to Success
- Why Your Business Needs Key Performance Indicators
- How to Build a Home Services Business with a Stellar Reputation
- Defining Quality In the Home Services Industry
- Grow Your Business By Capitalizing on Micro-Moments
- Setting Standards, Focusing Values, and Building a Reliable Team
- Kenny Chapman Part 1 | Sales Planning, Preparation, and Priorities for Home Services Owners
- Kenny Chapman Part 2 | Your Guide to Building a Better Home Service Industry Sales Process
- Part 1 | Predictive Analytics Should Be Driving Your Marketing
- Part 2 | Predictive Analytics Should Be Driving Your Marketing
- The Art and Science of Recruiting and Retaining Techs
- Al Levi Part 1 | The 7-Power Contractor
- Al Levi Part 2 | The 7-Power Contractor
- Tyson and Erika | How Hiring Impacts Your Home Services Business Culture
- Kelly Schols Part 1 | The Power of Mentorship and Personal Development
- Kelly Schols Part 2 | The 5 Steps to Financial Success
- Ellen Rohr Part 1 | Business Is Hard and Other Myths You Need to Ditch
- Ellen Rohr Part 2 | The 6 Steps You Need to Build a Better Business Plan
- Howard Partridge Part 1 | From Welfare to Multi-Millionaire
- Howard Partridge Part 2 | The 10 Principles that Lead to Phenomenal Performance
- COVID-19 | Keeping Your Business Healthy during the COVID-19 Coronavirus
- COVID-19 | Customer, Employee, and Financial Health During the Pandemic
- COVID-19 | Leading Your Business With Positivity During the Crisis
- COVID-19 | Leveraging SEO and Google My Business During the Crisis
- COVID-19 | Now Is the Time to Evaluate Your Business Honestly
- COVID-19 | Consistency Is What Builds Multi-Million Dollar Businesses
- Dan Dowdy | How to Lead With a Servant’s Heart and a Backbone
- Max Rohr | How to Stay Ahead of the Curve in Your HVAC Company
- Justin and Kristen Deese | Why a Vision for Your Business and Marriage Matters
- Dan Dowdy and Tim Flynn | What Your Marketing Should Look Like During an Election Year
- Steven Deyo | West Houston Electric and Lessons in Expansion
- Southwest Part 1 | Invest in Your Training Program and See Success
- Southwest Part 2 | Cultivating a Loyal Customer Base
- Chad and Amy Hart | Total Business Reset: Define Your Values and Hire Intentionally
- Chad and Amy Hart | The Power of Education and Training in the Trades
- Roger Wakefield Part 1 | Why Chaos May Help You Find Your Focus
- Roger Wakefield Part 2 | Network on Social Media Like You Would In Real Life
- Charlene Ierna | How to Thrive in the Trades: Value Relationships
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The Sharpest Tool™
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Webinars
- Closing the Gender Gap | Helping Women Find Success in Home Services
- Finding Growth Opportunities in Daily Operations
- Get More Jobs by Understanding Your HVAC Customers
- Internet Marketing Essentials for Home Services Businesses: Building Your Team
- Marketing Essentials for Home Services: Building a Brand
- Marketing Essentials for Home Services: Marketing Technology Tips & Trends
- The Age of Assistants: Voice Search
- The Reigning King: Content Marketing
- The Relationship Between Positive Reviews & Revenue
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2020
- November
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October
- 15 Ways to Leverage Social Media for Your Practice
- A Better Experience and a $5000 Tax Credit: Why Your Medical Practice’s Website Should Be ADA Compliant
- Patients & Your Practice: It’s All About Trust
- When Referrals Aren’t Enough: Diversifying Your Marketing Strategy
- [Infographic] How to Make It Easy for Chiropractic Patients to Find Your Practice Online
- Veterinarians: Why an Influx of Patients Calls for a Hard Look at Your Brand
- September
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August
- Medical Practice Groups: How to Know When It’s Time to Outsource Your Marketing
- Traditional vs. Digital Marketing for Medical Practices: How the Right Strategy Gives You an Advantage
- Why Your Dental Practice Needs a Solid Marketing Strategy Now to Meet Your End-of-Year Goals
- 3 Things That May be Harming Your Medical Practice's Online Reputation
- July
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June
- Numerous Marketing Vendors vs. an All-In-One Provider: The Benefits of Vendor Consolidation for Medical Practices
- 3 Common SEO Mistakes Your Medical Practice Might Be Making & How to Fix Them
- May Medical Advertising Performance: What Kind of Results Should You Expect During the Post-Crisis Transition?
- 5 Tips on How to Approach Recovery for Your Medical Practice
- May
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April
- Marketing Trends & Tactics for Urgent Care Centers During COVID-19
- Trends & Tactics to Prepare Your Orthodontic Practice for Post-Pandemic Growth
- How Are Veterinarians Responding to COVID-19 & What Are Best Practices Moving Forward?
- How Dental Practices Are Being Affected by COVID-19 & What to Do About It
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2019
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February
- 7 Challenges Every Healthcare Marketer Will Face in 2019
- Native Advertising Vs. Display Advertising: Which Should Your Practice Focus on in 2019?
- Scorpion Awarded Group Purchasing Contract for Hospital Digital Presence from Vizient, Inc.
- 2009 to 2029: Strategies for Growing Your Hospital or Health System
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January
- The One Thing Orthopedic Practices Can Do to Level Up Their Digital Marketing
- Millennials Are Changing Healthcare
- Data & Analytics in Healthcare Marketing: A Tool for Patient Attraction & Organizational Efficiency
- The Importance of Conveying Actionable Value in Healthcare Marketing
- SEO or PPC? How to Know What's Right for Your Medical Practice
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2018
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December
- 5 Content Topics That All Orthopedic Practices Must Address in 2019
- Why Data and Analytics Matter in Healthcare Marketing
- The Importance of Mobile Marketing to the Future of Healthcare
- Why the Patient Experience Begins With Your Healthcare Digital Marketing
- Five Scorpion Clients Win eHealthcare Leadership Awards for “Best Website”
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November
- How a Marketing Partner With High Standards Made Life Easier for one Healthcare Marketer
- Top 5 Challenges Orthopedic Surgeons Face When Building Their Practices
- Why Humanizing Your Healthcare Brand Is Critical for Patient Attraction & Retention
- 5 Ways Healthcare Providers Can Optimize the Digital Patient Experience
- Bringing Better Tracking, Analytics, & Reporting to Healthcare Marketers
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December
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2020
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April
- The Pit Crew: Putting Your Franchisees On the Path of Success in Turbulent Times
- COVID-19: Analyzing Shifts in Consumer Attitudes
- Health & Wellness Search Trends During the COVID-19 Crisis & What That Means for Franchises
- Home Service Search Trends During the COVID-19 Crisis & the Impact on Franchises
- Franchise Brand COVID-19 Checklist
- January
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2019
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January
- Advertising Is Broken!
- Here’s a Page from the McDonald’s Playbook on Building Brand Consistency Across Your Marketing Channels
- 3 Drivers for (& Challenges Facing) Membership-Based Franchises in 2019
- What Big Data Is & How You Can Use It to Grow Your Franchise
- Omnichannel Marketing: 8 Essential Tactics to Expand Your Franchise Marketing Success
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Scorpion News
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2017
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November
- Scorpion Ranked Among ‘Best Medium Workplaces’ & ‘Best Workplaces For Millennials’
- Scorpion Jumps 66 Spots in 2017 Deloitte’s Technology Fast 500™ Rankings
- Yext Names Scorpion the “Digital Knowledge Innovator of the Year” at ONWARD
- Built In LA Names Scorpion Among Los Angeles’ Top 100 Tech Companies
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November
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Articles
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Brand
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- The Internet Moves Pretty Fast. Are You Keeping Up?
- Why Branding Should Be Your SMBs Competitive Advantage
- Question of the Day: If No One Remembers Your Brand, Does It Actually Exist?
- Branding Strategies: 4 Ways to Make Your Business Impossible to Forget
- The Biggest Content Marketing Mistake: Putting Quantity Over Quality
- Why You NEED a Brand Awareness Campaign
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Google
- What Are Google’s Local Services Ads (LSAs) & Can They Grow Your Business?
- UPDATE: Google Ads Releases Additional Details on $340 Million Google Ad Credit for SMBs
- Google Commits to $340 Million In AdWords Credits For Small Businesses
- Limited Google My Business Functionality & Best Practices During COVID-19
- The Latest on Google Maps, Video Ads & Social Media Stories
- September 2019 Quality Rater Guidelines Update (What Changed & Why It’s Important)
- The Battle for Your Brand Part 2: What Happened to Organic?
- 6 Google Ads Innovations That Will Make Your Life Easier in 2018
- From Google AdWords to Google Ads: The Evolution of Google’s Digital Ad Strategy
- If You Aren’t Using Google’s Q&A Feature You Need to Read This
- Live Chat for Google My Business: What It Means for Future Success
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Marketing Tip
- Online Reviews & Reputation: The Most Successful Businesses Implement a Plan
- [Infographic] Finding the Best Solution for Your Digital Marketing: Multiple Vendors or One Partner?
- Single vs. Multi-Vendor Marketing Solutions: What You Should Know
- Moving Forward: Marketing Tips as the Post-Pandemic Transition Begins
- Small-Business Loan FAQs: Financial Relief from the COVID-19 Stimulus Package
- Subject Matter Experts: Corey Quinn on Marketing ROI
- 5 Takeaways From Sports Marketing to Help You Build Stronger Customer Connections
- Why Vendor Bloat Is Costing Your Business Time and Money
- How to Personalize Your Website to Attract More Customers
- 9 Digital Marketing KPI’s You Need to Watch
- SEO vs. SEM: The Similarities & Differences
- 10 Reasons You Should Be Outsourcing Your Marketing
- 11 Marketing Resources That Will Transform You Into a Guru in No Time
- What Do SEO, CPC, CPM, and KPI Mean?—15 Marketing Acronyms Explained
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Online Advertising
- Update: Study Shows Importance of Inclusivity in Ads, Google to Prioritize Mobile Sites
- Advertising News: Uber & Lyft Try Car-Top Billboards, & Google Updates Its Maps Ads
- New Conversion-Focused Advertising Tools from Google and Snapchat, and a CMO Survey
- What’s Next in Marketing Tech? Changes & Innovations from Yelp, Facebook, and Google
- 3 Overlooked Digital Advertising Mistakes & How to Avoid Them
- Where Should I Advertise My Business Online?
- Choosing the Right Online Advertising Strategy: Social Media, PPC, or Both?
- Use Geofenced Advertising to Influence Conversion
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SEO
- Local SEO Q&A: Making Your Business Easier for Local Customers to Find
- Everything We Know About Google’s $50 GMB Listing Upgrade
- A Complete Guide to Featured Snippets in 2020
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- Mobile-First Indexing: How It Works, and Why It Matters to Your Business in 2019 and Beyond
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- Search Engines Are the #1 Way to Find Local Products
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Social Media
- 5 Tips For Maximizing Social Media Opportunities During COVID-19
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