Site Map
- Home
- About Us
-
Success Stories
- Owenby Law, P.A.
- Arnold & Itkin LLP
- Goldfish Swim School
- Adventure Dental
- McGee, Lerer & Associates
- PJ's Coffee
- Aldous \ Walker LLP
- The Law Office of Aaron E. Eckman
- Absolute Electrical, Heating & Air
- The Cleaning Authority
- Leafs-U-Green Landscape Services
- Bucks County Orthopedic Specialties
- Winters Home Services
- Law Office of Dennis R. Vetrano, Jr., LLC
- Biscayne Dental & Facial Aesthetics
- EZ Flow Plumbing
- Braces By Dr. Ruth
- Fowler | Helsel | Vogt
- Vibra Healthcare
- Eastman Dental Care
- Cody Regional Health
- Law Offices of Donald P. Schweitzer
- Davis & Green Electrical
- A-TEMP Heating, Cooling, & Electrical
- S&D Plumbing
- Jupiter Medical Center
- St. Joseph Health
- Christoper P. Cavazos Law Firm
- The Sekou Clarke Law Group
- O'Malley Law Office, LLC
- Halt Pest Control
- Yekrangi & Associates
- Gannes & Musico, LLP
- Go Mini's
- The Hammer Law Firm, LLC
- 1-800 WATER DAMAGE
- Wing Zone
- Sunshine Plumbing, Heating, & Air
- Tedford & Associates
- Homewatch CareGivers
- Bird Family Insulation
- Law Office of Kevin Cahill
- Thomas P. Gill
- Bloomin' Blinds
- The Plumbing Authority
- Coontz Law
- Wisselman, Harounian & Associates, P.C.
- Valley Health
- Baxter Harder, LLC
- Law Offices of Jonny Kousa
- Atlantic Coast Appliance
- White Law PLLC
- Gardner Law, PLLC
- Law Offices of John C. Bigler
- Law Offices of Jose E. Lopez, P.A.
- Johnson Kraeuter, LLC
- Tutor Doctor
- Law Office of Paul C. Galanides, P.C.
- Careers
- Scorpion Cares
-
Law Firms
- Our Approach
- COVID-19
- Website Design
- SEO
- Paid Advertising
- Content & Social Media Marketing
- Success Stories
- About Scorpion
- Library
-
Blog
- Categories
-
2020
- April
-
March
- Financial Relief for Law Firms: Small-Business Loans & Other Benefits of the COVID-19 Stimulus Package
- How Does the Coronavirus Pandemic Impact Bankruptcy Attorneys?
- Will Divorce Rates Increase as a Result of COVID-19? What Family Law Attorneys Should Know
- 2 Ways Law Firms Can Pivot Their Marketing Strategies During COVID-19
- Tips to Minimize The Impact of COVID-19 on Your Law Firm
- Attorneys: Check Out the New Look for Google's Local Services Ads
- How Your Criminal Defense Firm Can See More Green This St. Patrick’s Day
- Divorce Lawyers: Find Out Who’s Looking for You & When They’re Searching
- February
- January
-
2019
- December
- October
- September
-
August
- Google Local Services Ads for Attorneys: Here’s How to Get Approved
- Millennials Love Prenups: Here’s How Your Family Law Firm Can Take That Love to the Bank
- Google’s Local Services Ads (LSAs) to Become Available for Attorneys in Two New Markets
- Local Services Ads Update: Google Testing LSAs in the Map Results
- Google Officially Starts Showing ‘Google Screened’ Badge in Local Services Ads (LSAs) for Law Firms
- Scorpion Becomes an NACDL Affinity Partner, Offering Savings to Attorneys
- July
- June
- May
-
April
- Here’s Why Every Family Law Attorney Needs an Ironclad Client Intake Process
- 6 Ways to Measure Your Personal Injury Firm’s Marketing Results
- 4 Reasons Family Law Firms Should Advertise on Facebook
- MTMP April 2019: Helping Mass Torts Attorneys Get More Cases
- The Crucial Role Video Plays in Family Law Marketing
- What It Takes to Retain More Clients in the Family Law Business
- Should Family Law Attorneys Become Board-Certified?
- How to Tell If Your Family Law Marketing Campaign Is Working
- How to Maximize Your Legal Marketing Strategy: A 5-Part Training Workshop
- Paid v. Free Consultations: How to Tell What’s Right for Your Law Firm
- The #1 Thing to Remember About Marketing Your Law Firm in 2019
- Here’s How Legal Local Services Ads (LSAs) Can Get Your Firm Ahead on Google
-
March
- 3 Reasons Online Reviews Are More Important Than Ever for Divorce Attorneys
- Where to Focus Your Law Firm’s Marketing Energy in 2019
- What Does it Take to Build a Steady Stream of Clients?
- Here’s the Missing Link to Digital Marketing Success for Your Law Firm in 2019
- 5 Tech Tools That Every Family Law Practice Must Have
- February
- January
-
2018
- December
-
November
- Are You Ready to Capitalize on Divorce Day?
- 8 Ways Criminal Defense Attorneys Can Boost Their Reputation With Branding and Marketing
- Insider Tips for Setting Up a DUI PPC Campaign
- Shifting Your Budget: 3 Reasons Digital Advertising Is Worth the Investment for Your Personal Injury Firm
- How to Get Your Criminal Defense Firm on Page 1 of Google in Time for the Holidays
- October
- September
- July
- June
- April
- February
- January
- 2017
- 2016
- 2014
- Videos
-
Webinars
- Building an Effective Digital Strategy for Your Law Firm
- Converting Legal Prospects into Clients
- Creating Interest & Consideration for Your Law Firm
- Emerging Strategies & Proven Strategies for Successful Legal Marketing
- Expanding Your Online Presence
- Generating Awareness & Branding Your Firm
- Getting Started with Google LSAs
- How To Make 2019 Your Most Profitable Year Yet in Family Law
- Lead Generation: Getting Your Firm More Clients
- Leveraging Google's New Search Trends
- Making Video an Integral Part of Your Law Firm
- Marketing & Practice Management Tips for Law Firms During COVID-19
- Mastering Legal Marketing
- Overcoming Doubt & Providing Assurance with Your Law Firm's Digital Presence
- State of Internet Marketing for Attorneys
- Using Voice Search to Generate More Cases
- eBooks
- Contact Us
- Criminal Defense
- Personal Injury
- Family Law
- Immigration
- Employment Law
- Bankruptcy
- Estate Planning & Probate
- Other Law Firms
-
Home Services
- COVID-19
- Our Approach
- Success Stories
- About Scorpion
- Library
-
Blog
- Categories
-
2020
- April
-
March
- We Can Do Better: Coronavirus Response Checklist for Business Owners and Leaders
- Advice from ‘The 7-Power Contractor’ for Home Services Pros Facing the Challenges of COVID-19
- Essential Services to Remain Open during COVID-19 Response
- Small Business Coronavirus Relief Programs
- Early Data: How COVID-19 Is Affecting Consumer Behavior
- What Your Business Needs to Know During the Coronavirus
- Home Services Pros: Want More Seasonal Business This Winter? Try Using Local Services Ads
- How Far Away Is the Average Home Services Customer?
- February
- January
-
2019
- October
- September
- August
- July
- June
- May
-
April
- Four Steps to Build a Winning Content Strategy for Your Home Services Business
- Local SEO for Home Services: Why You Need More Than Just a Website to Get New Customers
- The Sharpest Tool™: Sneak Peek of the Marketing Secrets Shared in Episodes 8-11
- The #1 Thing to Remember About Reaching New Customers in 2019
-
March
- 3 Areas to Focus Your Energy if You Want More Jobs in 2019
- How to Secure Your Home Services Business for the Future
- How to Use Big Data to Generate More Jobs and Revenue for Your Home Services Business
- The Sharpest Tool™: What You Missed in Episodes 4-7
- Using Voice Search to Attract More Customers to Your Home Services Business
- February
- January
-
2018
- December
- November
- July
-
June
- 6 Tips for Creating a Better Home Services Customer Experience
- Here’s Why Video Marketing Will Grow Your Home Services Business in 2018
- 3 Ways Content Marketing Can Boost Your Home Services Business
- 7 Ways You Can Improve Your Company’s Online Reputation
- What Are Google’s Local Services Ads (LSAs) and Can They Grow Your Business?
- 2017
- 2016
-
Videos
-
The Sharpest Tool™
- Leadership Sets Your Business Up for Success
- Top Marketing Tactics to Help You Win Online
- Artificial Intelligence is Impacting Home Services Businesses
- Google's New Product: Local Services Ads
- Why Branding Matters for Your Home Services Business
- Building Trust through Video Marketing
- How to Use Persona-Based Marketing to Get More Leads
- Building a Successful Family-Owned Home Services Business
- Creating a Positive Brand Experience to Land More Customers
- Seasonality Strategy: How to Maximize Your Off-Season
- How to Build a Successful Home Services Business Online
- Leverage Marketing Technology for a Strong Online Presence
- Why Your Home Services Business Needs Content Marketing
- Increase Your Business Revenue with Mobile Responsiveness
- Building Value for Consumers Through Top Funnel Strategies
- Building a Competitive Edge by Investing in People
- Reach Your Customers Before Your Competitors With Omnichannel Marketing
- Give Your Home Services Business a Sales Strategy That Works
- Creating a Customer Experience That Matters
- Delivering Customer Delight for Repeat Business
- Help Your Customers Find You With Local Search
- The Impact of Women in Trade and Innovation on Your Business
- The Smart Guide to Cultivating Excellent Culture
- Google Secrets to Success
- Why Your Business Needs Key Performance Indicators
- How to Build a Home Services Business with a Stellar Reputation
- Defining Quality In the Home Services Industry
- Grow Your Business By Capitalizing on Micro-Moments
- Setting Standards, Focusing Values, and Building a Reliable Team
- Kenny Chapman Part 1 | Sales Planning, Preparation, and Priorities for Home Services Owners
- Kenny Chapman Part 2 | Your Guide to Building a Better Home Service Industry Sales Process
- Part 1 | Predictive Analytics Should Be Driving Your Marketing
- Part 2 | Predictive Analytics Should Be Driving Your Marketing
- The Art and Science of Recruiting and Retaining Techs
- Al Levi Part 1 | The 7-Power Contractor
- Al Levi Part 2 | The 7-Power Contractor
- Tyson and Erika | How Hiring Impacts Your Home Services Business Culture
- Kelly Schols Part 1 | The Power of Mentorship and Personal Development
- Kelly Schols Part 2 | The 5 Steps to Financial Success
- Ellen Rohr Part 1 | Business Is Hard and Other Myths You Need to Ditch
- Ellen Rohr Part 2 | The 6 Steps You Need to Build a Better Business Plan
- Howard Partridge Part 1 | From Welfare to Multi-Millionaire
- Howard Partridge Part 2 | The 10 Principles that Lead to Phenomenal Performance
- COVID-19 | Keeping Your Business Healthy during the COVID-19 Coronavirus
- Home Services Internal
- Home Services Testimonial
-
The Sharpest Tool™
-
Webinars
- Get More Jobs by Understanding Your HVAC Customers
- State of Internet Marketing for Home Services Businesses
- The Age of Assistants: Voice Search
- The Reigning King: Content Marketing
- The Relationship Between Positive Reviews & Revenue
- Think Like Your Plumbing Customers to Win More Jobs
- Video Marketing
- eBooks
- Contact Us
- Plumbing
- HVAC
- Electrical
- Roofing
- Pest Control
- Moving Services
- Landscaping
- Restoration Services
- Other Home Services Businesses
-
Medical Practices
- Our Approach
- Success Stories
- About Scorpion
- Library
- Blog
- Videos
- Webinars
- eBooks
- Contact Us
- Dentistry
- Medical Spas
- Orthodontics
- Orthopedics
- Chiropractors
- Veterinarians
- Urgent Care / ER
- Plastic Surgery Centers
- Other Medical Practices
-
Hospitals
- COVID-19
- Our Approach
- Success Stories
- About Scorpion
- Library
-
Blog
- Categories
- 2020
-
2019
- November
- May
-
February
- 7 Challenges Every Healthcare Marketer Will Face in 2019
- Native Advertising Vs. Display Advertising: Which Should Your Practice Focus on in 2019?
- Scorpion Awarded Group Purchasing Contract for Hospital Digital Presence from Vizient, Inc.
- 2009 to 2029: Strategies for Growing Your Hospital or Health System
-
January
- The One Thing Orthopedic Practices Can Do to Level Up Their Digital Marketing
- Millennials Are Changing Healthcare
- Data and Analytics in Healthcare Marketing: A Tool for Patient Attraction and Organizational Efficiency
- The Importance of Conveying Actionable Value in Healthcare Marketing
- SEO or PPC? How to Know What's Right for Your Medical Practice
-
2018
-
December
- 5 Content Topics That All Orthopedic Practices Must Address in 2019
- Why Data and Analytics Matter in Healthcare Marketing
- The Importance of Mobile Marketing to the Future of Healthcare
- Why the Patient Experience Begins With Your Healthcare Digital Marketing
- Five Scorpion Clients Win eHealthcare Leadership Awards for “Best Website”
-
November
- How a Marketing Partner With High Standards Made Life Easier for one Healthcare Marketer
- Top 5 Challenges Orthopedic Surgeons Face When Building Their Practices
- Why Humanizing Your Healthcare Brand Is Critical for Patient Attraction & Retention
- 5 Ways Healthcare Providers Can Optimize the Digital Patient Experience
- Bringing Better Tracking, Analytics, and Reporting to Healthcare Marketers
- October
- August
- June
- February
- January
-
December
- 2017
- 2016
- 2015
- Videos
- Webinars
- eBooks
- Contact Us
- Health Systems
- Hospital Marketing
- Research & Branding
-
Franchises
- Our Approach
- COVID-19
- SEO
- Branding & Web Design
- Paid Advertising
- Success Stories
- About Scorpion
- Library
-
Blog
- Categories
- 2020
-
2019
- August
- July
- June
- April
- February
-
January
- Advertising Is Broken!
- Here’s a Page from the McDonald’s Playbook on Building Brand Consistency Across Your Marketing Channels
- 3 Drivers for (and Challenges Facing) Membership-Based Franchises in 2019
- What Big Data Is and How You Can Use It to Grow Your Franchise
- Omnichannel Marketing: 8 Essential Tactics to Expand Your Franchise Marketing Success
- 2018
- 2017
- 2016
- Videos
- Webinars
- eBooks
- Contact Us
- Consumer
- Franchise Development
- Research & Branding
- Contact Us
-
Scorpion News
- 2020
- 2019
- 2018
-
2017
-
November
- Scorpion Ranked Among ‘Best Medium Workplaces’ & ‘Best Workplaces For Millennials’
- Scorpion Jumps 66 Spots in 2017 Deloitte’s Technology Fast 500™ Rankings
- Yext Names Scorpion the “Digital Knowledge Innovator of the Year” at ONWARD
- Built In LA Names Scorpion Among Los Angeles’ Top 100 Tech Companies
- October
- September
- August
- July
- June
- May
-
November
- 2016
- 2015
- 2014
-
Articles
-
Expert Tips
-
Brand
- New Decade Business Resolutions
- The Internet Moves Pretty Fast. Are You Keeping Up?
- Why Branding Should Be Your SMBs Competitive Advantage
- Question of the Day: If No One Remembers Your Brand, Does It Actually Exist?
- Branding Strategies: 4 Ways to Make Your Business Impossible to Forget
- The Biggest Content Marketing Mistake: Putting Quantity Over Quality
- Why You NEED a Brand Awareness Campaign
- Content
-
Google
- Google Commits to $340 Million In AdWords Credits For Small Businesses
- Limited Google My Business Functionality & Best Practices During COVID-19
- The Latest on Google Maps, Video Ads & Social Media Stories
- September 2019 Quality Rater Guidelines Update (What Changed & Why It’s Important)
- The Battle for Your Brand Part 2: What Happened to Organic?
- 6 Google Ads Innovations That Will Make Your Life Easier in 2018
- From Google AdWords to Google Ads: The Evolution of Google’s Digital Ad Strategy
- If You Aren’t Using Google’s Q&A Feature You Need to Read This
- Live Chat for Google My Business: What It Means for Future Success
- Live Chat
-
Marketing Tip
- Subject Matter Experts: Corey Quinn on Marketing ROI
- 5 Takeaways From Sports Marketing to Help You Build Stronger Customer Connections
- Why Vendor Bloat Is Costing Your Business Time and Money
- How to Personalize Your Website to Attract More Customers
- 9 Digital Marketing KPI’s You Need to Watch
- SEO vs. SEM: The Similarities and Differences
- 10 Reasons You Should Be Outsourcing Your Marketing
- 11 Marketing Resources That Will Transform You Into a Guru in No Time
- What Do SEO, CPC, CPM, and KPI Mean?—15 Marketing Acronyms Explained
-
Online Advertising
- Update: Study Shows Importance of Inclusivity in Ads, Google to Prioritize Mobile Sites
- Advertising News: Uber and Lyft Try Car-Top Billboards, and Google Updates Its Maps Ads
- New Conversion-Focused Advertising Tools from Google and Snapchat, and a CMO Survey
- What’s Next in Marketing Tech? Changes and Innovations from Yelp, Facebook, and Google
- 3 Overlooked Digital Advertising Mistakes and How to Avoid Them
- Where Should I Advertise My Business Online?
- Choosing the Right Online Advertising Strategy: Social Media, PPC, or Both?
- Use Geofenced Advertising to Influence Conversion
- PPC
- SEO
-
Social Media
- 5 Tips For Maximizing Social Media Opportunities During COVID-19
- 12 Ways to Expand Your Brand on Social Media
- Here Are 6 Tips to Improve Your Social Media Marketing Right Now
- These 6 Facebook Marketing Mistakes Are Killing Your Business
- 3 Reasons Your Business Needs to Get Serious About Social Media
- Video
- Website
-
Brand
-
Expert Tips
- Expert Insights
- Events Calendar
- Webinars
- Search Our Site
- Site Map
- Privacy Policy
- Accessibility Statement
- In The News