To scale your pest control business, you must consistently attract more customers. You also need to find ways to make your brand stand out in the pest control industry.
Continue reading to learn about different marketing tactics that will help you bring more customers to your pest control business.
Pest Control Marketing Strategy
A pest control marketing strategy is a plan for how your pest control business will achieve its marketing-specific goals to positively impact your company as a whole (yes, effective marketing strategies will help your pest control business achieve its goals!).
A pest control marketing strategy entails: 1) creating buyer personas and 2) determining which marketing materials you’ll target your audience with to attract, reach, and convert them.
How to Attract Customers to Your Pest Control Business
To attract customers to your pest control business, leverage your marketing strategy. More specifically, there are a variety of marketing tactics that you can deploy to bring as many customers to your company as possible.
8 Marketing Tactics for Attracting Customers to Your Pest Control Business
Here are some pest control marketing ideas that will make more new customers want to do business with you.
1. Create a Website
One avenue for attracting customers to your business is your pest control website. Your website is where potential and existing pest control clients come to learn about your company, understand your services and pricing, get in touch with you, and read customer reviews and testimonials.
Your website serves as a way to attract more customers and retain them after they convert. For example, maybe you have a pest control lead who visits your website via Google search. They then engage with your content and schedule a pest control service. After that service, they return to your website to sign up for email marketing.
A key component of a pest control website that attracts customers is user experience (UX) — ensure your website has a seamless design that’s easy to navigate. Lastly, give your website an on-brand and professional feel.
Pro tip: Keep an eye on the traffic that comes to your web pages via Google Analytics — by understanding which web pages are bringing the most traffic and which pages your target market is spending the most time on, you can tailor future web content accordingly.
2. Set up a Google Business Profile
By setting up your Google Business Profile, more potential pest control customers can easily and quickly see all of your company’s information in the Google search results. This includes your contact information, hours, a link to your website, address, and customer reviews. That’s because a Google Business Profile contributes to your search engine ranking and authority. (Speaking of search engine ranking, let’s talk about that more next.)
3. Search Engine Optimize Your Content
SEO is a digital marketing strategy that makes your web content and information rank higher in search engine results. Local SEO takes this a step further and works on a local scale. For example, if someone who is physically located within the limits of your service area goes to Google Search and types in “pest control service”, local SEO will make your business’s information (e.g. your website, content marketing materials such as blogs, and/or Google Business Profile) appear in front of that individual. The result of pest control SEO is that you’ll get more traffic to and eyes on your information and content, and attract more customers who are in your geographic service area.
Scorpion's first-to-market Ranking AI solution analyzes 40,000 unique data points to understand which factors Google is currently rewarding and help your business stay ahead. Learn more.
4. Use Paid Ads
With paid pest control advertising — such as Google Ads (previously referred to as Google AdWords) — set a budget that works for your local business and then pay to have your pest control ads displayed to members of your target audience when they’re online.
Paid ads may appear in various locations including on websites, videos, social media (e.g. Facebook Ads), and on search engine results page (SERP). If you use pay-per-click or PPC ads, you only pay when someone clicks on your advertisement, rather than simply paying to run the ad online.
With Google’s Local Services Ads, establish a geographic service area so your Google Ads are only displayed to individuals who are located within the area that your pest control technicians service.
5. Create Social Media Profiles
Social media marketing is a common form of top-of-funnel marketing — meaning it’s an ideal way to attract pest control customers. Consider which social media platforms your buyer personas and current customers spend their time on. Then, establish a brand presence on those platforms if you don’t already have one.
Next, think about the type of social media content that you can share on your profiles to bring in more customers. This may include posting images and videos including responses to FAQs, customer testimonials, interviews with your pest control techs, how-to/DYI, before and after, special promotions and offers, and pest control education.
6. Gather Online Reviews
Online reviews are an integral part of most buyers’ journeys today. Your pest control prospects want to know what types of experiences other customers like them had when working with your company. They also want to read stories about people who experienced the same pest control challenges that they are dealing with and learn how your business resolved them.
To attract as many new and qualified pest control leads as possible, ensure you’re working to collect and publish reviews in several places including Google, your website, and Angi.
7. Collect Customer Referrals
Customer referrals and word-of-mouth marketing are very powerful strategies when attracting new customers. As mentioned above when we discussed reviews, customers trust other customers. This is especially true when customers share their experiences working with your business with members of their networks including family, friends, and colleagues. (Some service businesses benefit so greatly from customer referrals and word-of-mouth marketing that these marketing tactics bring in the majority of their business!)
8. Use a Pest Control Marketing Tool
To make the process of attracting new customers via various channels simpler, use a marketing tool. Rather than spending money on a formal marketing agency, use a marketing tool for pest control businesses like Scorpion — the tool helps home services businesses like yours identify prospects and attract them through various marketing efforts including pest control ads, SEO and local SEO, content marketing strategy, web design, and more.
Additionally, Scorpion’s marketing automation features manage much of your outreach, follow-up, and tracking for you so you can focus on making relationships with your pest control customers.
Attract More Customers to Your Pest Control Business
When done right, pest control marketing has the power to help you attract target audience members, encourage repeat business among your existing customers, and stand out as the clear choice when compared to pest control companies.
Want to learn how Scorpion can help your pest control service attract more clients? Click here
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