Our Brand Strategy team helps you better understand your target audience and how they want to interact with your business on your website and other marketing channels.
It’s easy to guess who your customers are when the phone is ringing. But that doesn’t mean your franchise isn’t leaving revenue on the table. Our market research team identifies who your ideal paying customers are so you can better reach them and address their needs.
Know what your customers want
From different products and services to the experience they have with your brand online, your franchise customers may have needs and desires they’re going to your competitors for. Know exactly what they want with our customized research plans.
Better understand how your customers interact digitally
With user experience design and testing, we’ll help your brand build the most seamless and user-friendly experience online for your customers. That means you stop losing revenue due to web visitors getting frustrated with your website or being unable to contact you.
"Before we started working with Scorpion, a lot of our digital services were very fragmented."
Jane Campbell
Director of Marketing, Empower Brands
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Better research, better customers
We partner with you to create a digital marketing strategy that works for your business, not anyone else’s. Your customers find and choose you, again and again. And you get more of what you want out of your business. Every day.
Brand research is a tool for businesses looking to understand the public's perception of their brand and how to optimally market it. It can help inform decisions about everything from which logos and colors to use, to what type of content resonates with customers. By gathering customer feedback across different demographics and locations, brand research helps companies better understand how customers view their brand identities, as well as how to make those brand identities more attractive. It also provides a valuable insight into how competitors are performing within similar marketplaces, enabling brand decisions to be made based on concrete information instead of instinct alone.
Why do I need brand research?
Brand research plays a key role in the success and growth of any business. It provides a snapshot into what is working and what is not, enabling businesses to make informed decisions about their brand, products, and services. This helps to discover insights about customers, such as their preferences, wants, needs, and perceptions, allowing a brand to create content that resonates with its audience. Brand research also helps identify areas for brand improvement and protects brand reputation by alerting businesses to potential issues that can be addressed with strategic solutions. One can say brand research lays the foundation for success in terms of brand identity establishment and reinforcement as well as relationship building with customers.
