The Tools You Need To Succeed In Email Marketing
Email marketing is a hot topic in the digital marketing world. Some marketers say it yields an extremely high return on investment of $36 for every dollar spent, while others say it is a dead strategy. The truth is that email marketing can be as successful or unsuccessful as you make it, and it often comes down to the tools you have in place. When done successfully, email marketing has the potential to create effective communication with your audience, provide value to them, generate more traffic to your website, and drive revenue for your business. The true power of email marketing lies in the fact that it can be just as beneficial for your clients as it is for your business. Check out this list of top ten email marketing tools that will help you reap the benefits with every click:
Intuit Mailchimp is one of the most popular email tools on the market, with 2.4 million monthly active users and counting. Making major leaps from its startup origins, Mailchimp has made a name for itself as an “all-in-one marketing platform for small businesses.”
What makes Mailchimp so special is its approachability. It is a crowd favorite for both seasoned marketing professionals and beginners. If you are new to digital marketing, you can try out Mailchimp’s free plan that is perfect for small businesses. It offers the ability to email a group of up to 2000 contacts. The free plan also gives you access to six starter email campaigns as well as performance metrics. This includes the number of opens, links clicked, revenue generated per email, and more. Mailchimp also allows you to create A/B testing campaigns that let you test how small changes can impact your results.
As your business grows, you might want your email marketing plan to grow as well. Upgrading your plan to one of Mailchimp’s paid memberships allows you to access more features, increase your sending limit, and retain more contacts.
In addition to our full suite of marketing services, Scorpion also offers email technology you need to stay connected with your clients. When you are running your business, we understand you already have a lot on your plate. The last thing you want is to worry about crafting the perfect email. In every email you send, it is important that your subject line is enticing. This will get your clients to open the email, but the challenge doesn’t stop there. Your email should take clients on a journey that leads them to interact with your business or at the very least, increase their awareness.
One of the most time-consuming parts of an email marketing campaign tends to be contact list management, and Scorpion takes care of that for you as well. Our technology makes uploading contact lists simple and provides a seamless way to manage the frequency of your emails. As an extra benefit of working with Scorpion, you get a team alongside you that will tailor your email marketing efforts to the exact needs of your business.
To learn more about how to use Scorpion email marketing tools and get access to all of our cutting-edge software, contact our team today.
Some of the top Google searches when it comes to email marketing tools surround Moosend and Mailchimp, with many businesses wondering which is best for them. It might come down to personal preference, which you can discover through simple trial and error. If you are heavily focused on email segmentation and analytics, Mailchimp might be your go-to. If you are looking for a simpler platform to get your email marketing campaigns off the ground, Moosend might be your best bet.
Similar to Mailchimp, Moosend offers a free plan that includes up to 1000 subscribers and 3000 monthly email sends. If you want expanded access to their customer service team or the ability to expand your reach to more clients, you might consider upgrading to one of their paid plans that start at just $10/month.
MailerLite is another email tool that prides itself on its simplicity and ease of use. The platform offers customizable campaigns, easy monetization options, automated workflows, and extensive reporting. While that might sound overwhelming, MailerLite is designed to be intuitive in its use, so even beginning marketers should be able to get the hang of things quite quickly. It is important to note that the billing plan with MailerLite is slightly different from other billing plans for email marketing tools. With MailerLite, if the number of active subscribers in your account exceeds the current plan limits, you will need to upgrade the plan. When you upgrade the plan, you get access to 24/7 customer service, unlimited emails, and more automation features.
You might know HubSpot as one of the top CRM software platforms on the market, but you might not know that HubSpot actually offers top-of-the-line email marketing services as well. The magic of HubSpot’s email marketing tools begins before you even start your first draft. HubSpot provides a template for SMART goals, which stands for Specific, Measurable, Achievable, Relevant, and Timely.
When you think about your goals, think about why you are running the email campaign in the first place, what kinds of emails you would like to send, how often you would like to send them, and who you would like to send them to. Once you have determined this, HubSpot makes it easy to input your email into a template, create contact lists, and run A/B tests to determine which email performs better.
Constant Contact is another top choice for small businesses and those who are new to the email marketing game. Even though there is no free plan with Constant Contact, the platform offers one of the most flexible payment plans on the market. This is because it charges businesses by the services used rather than the number of contacts in the list. Similar to other platforms on this list, Constant Contact provides clear reporting and a simple email builder.
Constant Contact helps streamline, automate, and analyze the results of email campaigns. Plus, even if you have never designed an email, its built-in feature can scrub your website to find your logo, colors, and social media profiles. You can then take this information to customize your templates to create the perfect email. You can also create videos, embed GIFs, capture and measure leads, and measure video performance for your campaigns.
At its core, Litmus is an email marketing platform that provides the tools you need to create email campaigns with the goal of converting. Digging a bit deeper, you will find that Litmus is different from other tools. When you think of the word “litmus,” you likely think of litmus tests, and its testing features are exactly what make Litmus stand out from the crowd.
After you create your email with Litmus, the platform provides you with a screenshot of your email with images displayed so that you can easily see for yourself exactly what it will look like and share this with any stakeholders. Litmus places a heavy emphasis on readability and browser compatibility, which will help ensure that you don’t lose a single lead. The free trial with Litmus lasts only seven days, after which point you will need to convert to a paid plan, which you can subscribe to monthly or annually.
ConvertKit is an email marketing tool that focuses on helping businesses optimize, grow, and engage with their audiences. After all, the goal of an email campaign is to convert a simple contact into a lead, so it is important to make that contact list as accurate as possible. You can use ConvertKit to build your audience or bring contacts with you from your current platform with their free concierge migration service. ConvertKit also puts an emphasis on helping creators and entrepreneurs grow their bases, but any business with recurring clients can use their intuitive email editor and powerful sales funnels to grow.
Email marketing tools are so important because they give your business the opportunity to track the activity of your campaign. This includes delivery rates, bounce rates, unsubscribe rates, click-through rates, and open rates. Having access to all this information at your fingertips will ensure that your campaigns are as effective as possible. Instead of sending your emails out into the world and hoping for the best, you will have the information you need to tailor your emails according to the needs of your audience.
Ready to create email campaigns that benefit both your business and your clients? Contact the team at Scorpion to learn about our email marketing tools and the other cutting-edge software we offer.