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Episode 4: Achieving Success Through Authenticity

David Zwanetz, partner at Shapiro Zwanetz & Associates, shares what he believes is the key to successful marketing and explains how he manages to balance running a business as well as being a father.

Three Things You’ll Learn:

  1. The key to successful marketing
  2. The importance of confidence
  3. Stay true to your core values

Searching For Justice

At just 14 years old, David Zwanetz knew he wanted to find a way to bring justice to the people who needed it most. After having his skateboard snapped in half by a County police officer, he realized his only option to fix the problem was to become an attorney and make sure the same situation didn’t happen to anyone else.

Specializing in Criminal Defense, DUI and Juvenile Law, he is now a Partner at Shapiro Zwanetz & Associates where he brings passion to every case while helping his clients protect their future.

Have A Strong Foundation

David admits that without his team, he would not be where he is today and emphasizes the importance of a strong group to rely on when the stress of the work starts to get to you.

“I don’t think that you could be in this kind of business, that has so many ups and downs, and also be in any kind of turbulence with your coworkers.” (5:16)


David praises the teamwork he has seen within his firm and describes the benefits of having a willingness to learn from everyone around you, including those “above” or “below” you.

Be You, Aggressively

David believes in remaining as true to himself and his beliefs as possible and ensuring that the marketing for his firm is never outside of what they can truly deliver.

“[When asked about the key to marketing success] I can say that there is no magic sauce really, it’s just longevity. I mean being very consistent with everything that we try to do is the key to our current level of success.” (11:17)

David says that if you over-promise and under-deliver, you will lose credibility with yourself, which will then cause you to lose credibility with your clients. You must stick to your core values and find value in authenticity.

Find an Outlet

David has seen the negative effects of attorneys allowing work to consume them without having a positive way to release tension. He explains the importance of having something fun or relaxing to focus on throughout the week, to not only get your body moving, but to reset your thoughts as well.

David practices Brazilian Jiu-Jitsu, and attributes his calm mind and ability to jump over life’s hurdles to this passion of his.

“[Brazilian Jiu Jitsu] shaped me in respect to having this outlet which allows me to sustain longer periods of misery than most people.” (27:13)

Learn more about David Zwanetz:

Also Mentioned In This Episode:

Web Series The Criminal Defense Show Logo

The Criminal Defense Show

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