Content MarketingContent marketing where they are
Our team takes care of your content marketing and social posts to highlight your business. We curate content to help you stay relevant, engage your audience, and drive more traffic.
- 81thousand social posts
- 378million impressions on all social media channels
- 4.7million clicks from Facebook alone
Drive new and returning business
Writing valuable content with specificity allows us to promote it to the people who are most likely to click on it. Our content will tie into your story, speak to your audience, build your brand, and drive traffic to your site!
Raise overall brand awareness
We develop content with your specific audience in mind. We’ll manage your social calendar, create content optimized to rank well, and post on all your platforms to help your business reach its goals and be seen as a thought leader in your space.
Target your potential customers
What good is content if it’s not seen? We will strategically promote your business’s content to magnify its reach and get in front of the customers that you want most.
Content is one of the most powerful tools for your marketing. You can take content from just text on a page to an invaluable asset—leveraging it to promote your business, engage your audience, and sell your services. When done well, content can tell your story. It can solve problems. It can entertain and educate your readers.
The right content helps people truly understand your business and how you can help.
With Scorpion’s content marketing services, you get all of that and more.
Through a strategic approach, our team helps you not only with powerful pieces of content, but with content promoted effectively to your audience. It starts with writing content that’s designed to garner interest, drive traffic, and rank well. It is then paired with a powerful promotion strategy to target your audience where they are: online.
Our content is backed by social strategies, avoiding the all-too-common problem of messages that are written but unseen. We can target your exact audience, getting in front of them with messaging designed to capture their interest. That same audience is then driven to your website where they can learn why they need your services.
Compelling content, combined with engaging social posts, raises overall brand awareness, generates interest in your business, and drives more traffic. It even supports your other efforts by improving ranking and overall conversion on your site.
It’s the most versatile way to speak directly to your audience and build your brand.
"“When I hear Scorpion, I think about click it and it’s done. I really can’t equate it to any other company that I’ve done business with. They get it.”"
Tim FlynnWinters Home Services
“We lean on [Scorpion] to a significant extent. They’re important to the operations of our company. They’re important to our reputation, to our brand, to the success of our franchise owners. By far, Scorpion is our most important partnership across Gotcha Covered.” Paul Linenberg President, Gotcha Covered
How do I know if my content marketing is successful?
Content marketing has several goals, but the most important are increasing engagement on your social channels and driving more traffic to your website. Your team will constantly measure performance against your business's goals and share reports so you can follow along.
Where will you promote my content?
This will depend on our strategy for your specific business, but you can expect to see your content being promoted on the most popular social media platforms, such as Facebook and Instagram.
Why is content marketing important for my business?
Content marketing works to capture your audience before they may even need you—helping build awareness and generate interest, which guides them to you when they do need your help. With content, you can move potential customers through the conversion funnel, improving all aspects of your marketing campaign.
What kind of content can help your business grow?
There’s a lot of marketing goals a business owner can set to help their company. A few include increasing brand awareness, generating leads & sales, boosting engagement, and driving traffic to the website. All these tactics focus on different approaches, but the end goal is the same for all-grow the business.
To become a thought leader in your industry, the importance of content creation can not be overstated. It’s how your business can develop recognition, loyalty, and trust. Not to mention it gives you a platform to address your target audience’s pain points and how your product or service will solve them.
If you want to start small in your content marketing journey, begin with the few essential content strategies that will build a solid foundation, such as blogging, social media, and launching a podcast. It’s also helpful to do some market research on your direct competitors to find out what kind of content they’re providing. That will give you a good idea of what’s popular in your industry and what isn’t.
How to produce content with SEO optimization in mind?
Search engine optimization (SEO) is a strategy in and of itself, but that doesn’t mean you can’t incorporate some best practices in your content as you get started. There are a lot of tools available to understand what keywords you should include in your content to rank well.
Once you identify your root keywords, you can start producing content around them with topic discussions. Don’t write your content trying to use as many keywords as possible. That’s called keyword stuffing, and search engines like Google will penalize you for it. Use them naturally in places like headlines or subheadings.
Consider what your target audience is asking and how it can be linked to your service or product. Remember, there are tools in place that can help your business identify those questions so you can answer them in content.
How to be consistent with producing content?
Content is king, but consistency is key. It doesn’t matter if you have one article go viral if you don’t post again for a year. Remember that old saying, ‘strike while the iron is hot?’ We want you to strike while the iron is both hot and cold. Having a steady stream of content will help solidify you as an expert in your field and produce better search engine rank results.
It also paves the way to create customer engagement because your audience will be more willing to stick around if you develop quality content on a consistent level (say that ten times fast). So how do you stay consistent? Simple! Creating a content calendar is one of the best ways to keep up with your content goals.
A content calendar is where you will identify the goals of your content, what kind of target audience you want to reach, and when to post. It can also save you from making one of the biggest content marketing mistakes (aside from keyword stuffing): quantity over quality. Posting often doesn’t mean you’re posting well. Whether it takes the form of an article, a video, or a social media post, your online material should be original, informative, and timely. If you develop content just to put stuff out, you risk losing your audience and damaging your reputation.