Email MarketingEmail marketing for your business
Email marketing services can be the best way to engage your audience and keep them loyal to your company. We have the technology and team to give you the best email marketing to turn leads into loyal customers.
- 100+million leads
- 70+million phone calls
- 1+billion visitors
Easily launch email campaigns
Set up, create, and deliver email campaigns using prebuilt templates and simple scheduling—so you can know every email is taken care of without having to worry.
Send the right message
We help you know what types of messaging, content, and strategies will convert—from subject lines to send times. That means you get more opens, clicks, appointments, customers, revenue, and repeat business.
Track performance from send to sale
Don’t just launch email campaigns, learn from them. Because the best campaign is one that gets better over time. We help you track and monitor your performance, do more of what’s working, and fix what’s not with detailed reports and real data.
Email marketing is an essential aspect of any successful digital marketing strategy. It lets businesses engage with customers, leads, and local audience effectively. However, traditional email marketing tools can be time-consuming and complicated—making it difficult for businesses to stay on top of their email lists, build custom templates, and write effective emails.
At Scorpion, we believe email marketing should be easy and effective. That's why we introduced email marketing technology that’s user-friendly and designed to work for businesses of all sizes. With pre-built templates, you get stunning designs—without needing to be a graphic designer yourself. With automation, you can send the right emails at the right time—without having to write them all from scratch.
Our email marketing technology is also designed to be part of a singular ecosystem, making it easy to tie your emails into the rest of your marketing efforts.
Even better? We understand that not everyone is an email marketing expert. That's why we offer a team of marketing professionals who can guide you through every step of the process. Our team is dedicated to helping you create effective email campaigns that engage your audience, strengthen your brand, and drive results.
Enjoy all the benefits of email marketing without any of the labor. You can leverage the power of technology and world-class marketing experts to put the power of email to work for you. With our help, you can stay connected with your customers, deliver the incredible brand experience you're known for, and keep them coming back for more.
"“As far as the family aspect of Scorpion, It’s absolutely there. These are people that we can call at any moment.”"
Matthew DrexlerPartner & Attorney, Drexler Law
“Working on our old website was sometimes painful, and I wasn’t happy with the way it looked. But that all went away when we contracted with Scorpion.” Maria Bell Digital Product Management, Mary Washington Healthcare
What is email marketing?
Email marketing is one of the strongest (and oldest) routes to connect with your customers. It consists of providing content to your customers straight into their inboxes.
Types of email marketing include content such as:
- cart emails
Email marketing may seem old school, but it's still one of the most stable ways to reach current and new customers. And best of all? Email takes a minimal budget but can make a big impact on your business growth.
Why do I need email marketing?
Email marketing can be one of the best ROI marketing strategies out there. Not only is it extremely cost-effective, but it's also one of the strongest ways to keep your business top of mind for customers. Email campaigns come in all shapes and sizes, can be easily tracked, and generate a lot of business if done effectively. Our email marketing tools provide prebuilt templates, prescheduling, and campaign tracking, making it easy for you to take advantage of this important marketing tool.
What is an emailing service?
An emailing service is a powerful communication tool that enables individuals and businesses to send and receive email efficiently and effectively. These services are common in today's world, where speed and consistency are critical. They provide customizable features that make organizing, sorting, and managing emails a breeze.
Whether it's a simple exchange of greetings or an intercontinental exchange of confidential data, an emailing service has continued to remain a steady and important route for various communication needs. Technology continues to advance for email service providers, which now offer even more features like enhanced security and spam protection, and with these updates, email remains a revolutionized way to foster connections and collaborations on a global scale.
How do I choose an emailing service?
The search for the perfect emailing service can seem overwhelming and daunting with the vast array of options available. In order to choose the right emailing service, it's crucial to evaluate your needs and requirements based on your business goals.
Consider factors such as:
- Level of security
- Integration with other tools
- Overall user-friendliness of the platform
Prioritize the features that fit best with your workflow and align with your values, such as an emphasis on privacy or intuitive design. Additionally, it's beneficial to compare pricing plans and customer support options to ensure a seamless experience. By carefully analyzing these aspects, you'll be able to identify the emailing service that will help you thrive in your communications and take your productivity to new heights.
How do I setup an emailing service?
Getting started with email marketing might seem daunting at first, but setting up an emailing service is surprisingly straightforward. All you need is a professional website and a game plan to reach potential subscribers. To begin, choose an email service provider (ESP) that works best for your needs, such as Scorpion, and put together a strategy of what you want to send and when such as an engaging newsletter or campaign template that will resonate with your subscribers.
Additionally, you'll want to set up email automation to manage your subscriber list and send targeted emails effortlessly at the right time. As your mailing list grows, proper analysis of the reports and statistics provided by your email service provider will help you optimize your campaigns and improve your overall email marketing strategy. With these steps in mind, you'll have a robust emailing service set up to propel your business or personal brand to new heights.
What email marketing brings to your business
Arguably, email marketing could be considered one of the best ROI marketing strategies. Even with a small budget, you can see upwards to thirty times what you spend. For most business owners, that's more than a good enough reason to get a move on with email marketing.
But there's more than just getting the most bang for your buck. Email campaigns allow you to reach countless consumers all at once or strategically. Consider how often you receive an email from a business. Generally, it's a way to communicate new deals, launch products, or educate your audience with valuable content.
All these methods are ways to keep you front and center with your customer base while being cost-effective and easy to automate.
How to get organized with email campaigns
One of the quickest ways to lose a customer's loyalty is by spamming them with too many emails. Landing one too many times in their inbox can cause the customer to become irritated, risk becoming labeled as spam, and affect the bottom line of your open rate.
It's good to be eager to get the ball rolling, but planning ahead is an excellent way to keep yourself organized. There are a few emails that should be automated, such as welcome messages that get triggered by email captures, shopping cart completions, or shipping notifications.
Others such as holiday-based emails, newsletters, and sale announcements can be planned out in advance. Utilize the time you have to develop various email campaigns you'd like to implement each quarter or yearly, so you aren't caught scrambling to keep your email marketing going and risk sending out fluff that nobody wants.
How to turn email captures into lead generation
It’s not enough to just write an email and send it off and hope for the best (in fact, don’t do that at all). Like any marketing tactic, your emails need to target a specific audience. They need to have a purpose that will provide receivers with an offer that will intrigue them.
You start with gathering their information on an email capture form on your website. People usually won’t just hand over their emails for nothing, so entice them with a reason such as a discount code or estimation. If you request more than just their email, let them know what you use that information for (such as a birthday message). Once they’re added to your subscription list, provide them with valuable content that ends with a strong call to action.
Remember you’re a guest in your customer’s inbox, so keep your emails clear, mobile-friendly, and useful. Make use of email automation tools, and be consistent about getting your email marketing off the ground, and you’re bound to see results.