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  • Brian Maffioli is the owner and operator of Pilgrim Plumbing located on the south shore of Massachusetts. Doing business since 2016, Pilgrim Plumbing & Heating provides gas and plumbing needs to residents of over 16 different areas of Massachusetts.
    Brian Maffioli Pilgrim Plumbing Business: Plumbing
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  • Five Star Painting was built on a vision to develop something more. To be a company that would bring beauty and color into people’s lives and make a difference. And that’s exactly what Pedro and Jorge Campos set out to do when they became part of the Five Star Painting franchise.
    Jorge + Pedro Campos Five Star Painting Business: Home Services
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  • "Finally, a Marketing partner that I feel good about. One that has exceeded their promises and provided daily attention to our marketing channels...I couldn't be happier with my marketing strategies!"
    Dean Morgan Discount Service Electric Business: Electricians
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  • "If you don’t get the leads and the customers to us, we don’t sell a darn thing. I can say that 70% to 80% of our growth in the last couple of years is due to Scorpion...but more than that, it’s the customer service I really appreciate. Andrea and her team are amazing. They make me feel like I’m their only client."
    Bill Gray Atlantic Coast Appliance Business: Other Home Services Businesses
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  • “Since working with Scorpion, we've had nothing but record-breaking revenue months... We always hear back from our rep within 10 to 15 minutes.”
    Erika Schneider A-TEMP Heating, Cooling, & Electrical Business: Heating & Air Conditioning
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  • My marketing team at Scorpion doesn’t just build my campaigns and call it a day. They make sure to get me set up with the best strategy for reaching my long-term business goals.
    Scott Reisack EZ Flow Plumbing Business: Plumbing
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  • "Working with Scorpion is infinitely better than what I was doing before, which was just shotgunning money just to keep my phone ringing. There was no strategy.”
    Tim Flynn Winters Home Services Business: Heating & Air Conditioning
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  • "The fact that I'm not even thinking about what needs to be done for my marketing on a day-to-day basis is HUGE for me. There are so many responsibilities I'm constantly juggling. When it comes to marketing, I know it’s being handled, so I don't have to worry about it."
    Shane Mays Leafs-U-Green Landscape Services Business: Other Home Services Businesses
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  • “I know that this is the next part to growing the company, and this is where we need to be. This is the next move that’s ultimately going to push us forward. Myself and everyone included within the team is extremely excited for what the future has to bring with the relationship between us and Scorpion.”
    Mark Cline Yochim Plumbing Services Inc. Business: Plumbing
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  • “We did good work...our guys were clean cut...we delivered incredible customer service...yet we still felt invisible in the community. When it came to Internet marketing, we thought we were doing everything right...turns out we were totally wrong.”
    Kelton Balka The Plumbing Authority Business: Plumbing
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Trusted By Thousands of Businesses

Amazing things happen when your marketing works.

You Have Goals. We Help You Reach Them.

Whether you are looking to add new techs to your team, enlarge your service area, increase monthly leads, or just spread the word about your brand—Scorpion gives you the right tools for the job. Our cutting-edge technology makes marketing a breeze, and our dedicated team is there to support you every step of the way.

Marketing That Works. Really.

Scorpion helps home service businesses just like yours get the most out of their marketing. We provide the best technology and marketing strategies to help our clients reach their goals. You simply decide how much business you want to get, and Scorpion takes care of the rest.

Save Money. Save Time.

Too many home services professionals feel like they are throwing their money away when it comes to marketing. Not with Scorpion. We know what works and what doesn’t, so every dollar spent on advertising comes back to you in the form of increased brand exposure and leads. Our hyper-targeted approach helps you reach exactly the kind of local customers you are looking for.

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We exist to positively impact our clients' businesses and their future.

  • Brian Maffioli Pilgrim Plumbing

    Pilgrim Plumbing needed a better way to get its name in front of its target customers

    Services 15 locations in greater Massachusetts

    • 30% Increase in Total Leads
    • Surpassed Goal of 1 Million in Revenue
  • Jorge + Pedro Campos Five Star Painting

    Five Star Painting in El Paso wanted to see growth rates that actually made a difference to their business

    It's Not Magic, It's Internet Marketing.

    • 1400% ROI
    • 730% Growth in yearly lead volume
    • 4.3K Growth in organic visits
  • Tim Flynn Winters Home Services

    Finally Finding the Right Marketing Partner

    Tim Flynn of Winters Home Services truly believed that finding a marketing partner to put his interests first was impossible. Until he met Scorpion at a home services conference.

    • 35% Increase in Total Leads
    • 30% Increase in Advertising Leads
    • 2,470% Increase in Organic Web Traffic
  • Brian Maffioli
  • Jorge + Pedro Campos
  • Tim Flynn

How to Get Started with Home Services Marketing

No matter if you’re an electrician, roofer, or plumber, you can benefit from jumpstarting your marketing efforts and get your phone ringing. Marketing may seem like a whole new ball game you’re not ready for, but it’s easy to get started. Here’s some ways to get started.

Is Website Development Important?

Every person wanting to hire a home services contractor will first want to see a website. Why? Because it provides the customer with information about your business right off the bat. Customers want to know where you are located, where you service, what you provide, and how much it’s going to cost them.

All this information is present on a well-developed site. But it’s not enough to make one, the website needs to be maintained and updated with customer reviews, testimonials, service changes, and ads or promotions you may be running. Your website will be the nervous system to your marketing efforts so make sure it’s polished before diving into anything else.

What is Search Engine Optimization?

Search Engine Optimization is how your home services business ends up at the top of the page when local customers search for the service you provide. In short, Search Engine Optimization (SEO) is the process of making your site more visible by including targeted keywords that algorithms need to complete inquires.

The best way to take advantage of SEO opportunities without taking a deep dive into the logistical side of things is to make sure your home services business is registered under Google My Business, keep business location up-to-date, and include content marketing in your intro strategy.

What is Digital Advertising?

Unlike physical advertising, digital advertising is a way to build brand awareness online at half the cost and more of the reach. Digital advertising may seem like a method’s that’s only good for worldwide clothing companies, but home services businesses need to get their name out there and digital is the way to do it.

Digital advertising can be utilized locally as well as globally and if done right, will target people right in your neighborhood looking for your services. From plumbing to roofing, your ads can get in front of ideal clients on various platforms including search engines, social media platforms, and websites. Think of it as traveling billboards, but less of a cost.

Digital ads come in all shapes and sizes including banners, landing pages, popups, and flash ads to name a few. Google’s Local Services ads are a good place to get started.

Do You Need to Worry About Social Media Marketing?

Home services businesses need to be just as active on social media as any other business because it’s more important than ever to engage with potential customers and build your brand presence online. Word-of-mouth and occasional advertising are no longer enough in this digital age.

Content should highlight the type of services you provide, promotions you decide to offer, and educational information that your audience can benefit from. Whether you’re a roofer, an electrician, or an HVAC company, social media is an important part of your marketing strategy.

What is Included with Content Marketing?

Content marketing encompasses online material your company puts out. That includes blog posts, videos, eBooks, podcast posts, newsletters, etc. Content marketing puts you in a position to utilize keywords to build SEO efforts and make yourself a source of trust and knowledge.

If your website includes valuable content, search engine bots recognize that content and will put your page in a position where local customers find you first. The first step is to develop a content calendar so you know what you want to put out and when. Home services businesses are in a unique position to publish educational information that promotes trust in your company’s abilities to solve issues.

Frequently Asked Questions

  • What is home services marketing?

    Home services marketing is the promotion of your business through social media outreach, website development, advertising, and content buildout.

  • Why do I need home services marketing?

    Almost all potential customers are looking for their home services provider online and that’s where your business needs to be. However, it’s not enough to just exist. Your company needs to actively engage in marketing to keep up with the competition and get that phone call first.

Let’s talk about business growth. Schedule a consultation

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