Is Website Development Important?
Every person wanting to hire a home services contractor will first want to see a website. Why? Because it provides the customer with information about your business right off the bat. Customers want to know where you are located, where you service, what you provide, and how much it’s going to cost them.
All this information is present on a well-developed site. But it’s not enough to make one, the website needs to be maintained and updated with customer reviews, testimonials, service changes, and ads or promotions you may be running. Your website will be the nervous system to your marketing efforts so make sure it’s polished before diving into anything else.
What is Search Engine Optimization?
Search Engine Optimization is how your home services business ends up at the top of the page when local customers search for the service you provide. In short, Search Engine Optimization (SEO) is the process of making your site more visible by including targeted keywords that algorithms need to complete inquires.
The best way to take advantage of SEO opportunities without taking a deep dive into the logistical side of things is to make sure your home services business is registered under Google My Business, keep business location up-to-date, and include content marketing in your intro strategy.
What is Digital Advertising?
Unlike physical advertising, digital advertising is a way to build brand awareness online at half the cost and more of the reach. Digital advertising may seem like a method’s that’s only good for worldwide clothing companies, but home services businesses need to get their name out there and digital is the way to do it.
Digital advertising can be utilized locally as well as globally and if done right, will target people right in your neighborhood looking for your services. From plumbing to roofing, your ads can get in front of ideal clients on various platforms including search engines, social media platforms, and websites. Think of it as traveling billboards, but less of a cost.
Do You Need to Worry About Social Media Marketing?
Home services businesses need to be just as active on social media as any other business because it’s more important than ever to engage with potential customers and build your brand presence online. Word-of-mouth and occasional advertising are no longer enough in this digital age.
Content should highlight the type of services you provide, promotions you decide to offer, and educational information that your audience can benefit from. Whether you’re a roofer, an electrician, or an HVAC company, social media is an important part of your marketing strategy.
What is Included with Content Marketing?
Content marketing encompasses online material your company puts out. That includes blog posts, videos, eBooks, podcast posts, newsletters, etc. Content marketing puts you in a position to utilize keywords to build SEO efforts and make yourself a source of trust and knowledge.
If your website includes valuable content, search engine bots recognize that content and will put your page in a position where local customers find you first. The first step is to develop a content calendar so you know what you want to put out and when. Home services businesses are in a unique position to publish educational information that promotes trust in your company’s abilities to solve issues.