Home Services
Let's run you best home services businessWant loyal customers and a schedule filled with the right jobs? Find out how our tailored marketing and technology solutions can help you succeed, from HVAC to plumbing, pest control, lawn care, and more.
We’re ready. You’re set. Let’s grow.
Unlock the power of our trusted partnerships. We team up with top technology platforms and reputable associations to offer marketing solutions that truly make an impact on your home services company.
What’s in our toolbox of marketing strategies?
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Full suite of customizable marketing services
Transform your home services business with Scorpion. With us, you'll collaborate with digital marketing experts actively leveraging AI to enhance your SEO, online advertising, and content marketing strategies. Additionally, we'll provide you with a new website that communicates your brand's story, enticing prospects and customers to choose your business.
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Communication. simplified.
With Scorpion, you can get access to all of your client communications in one easy place. Your texts, emails, call requests, and appointment requests will all be in one inbox so you never miss a client interaction. This takes the weight off your shoulders, speeds up your response time, and makes it easier than ever to turn interested visitors into satisfied leads.
Increase traffic. Generate more leads. Book more jobs.
Scorpion has been the go-to marketing partner for home services businesses for over 20 years. We understand the unique challenges and opportunities that come with marketing in this industry, and we have developed a marketing strategy specifically designed to help you succeed. Strategies built for businesses just like yours.
Whether you're looking to add new techs to your team, expand your service area, increase monthly leads, or just spread the word about your brand—Scorpion gives you the right tools for the job. Our cutting-edge technology makes marketing a breeze, and our dedicated team is there to support you every step of the way.
First, our team of experts will build you a great website that is optimized to convert visitors into customers. We’ll then help you get more customers through various channels such as paid advertising, search engine optimization, and content marketing. Our end goal is to keep your schedule full, with more, higher quality leads.
We help hundreds of home services businesses by:
- Increasing lead volume
- Improving web traffic and search rankings
- Keeping the schedule full
Our marketing playbook was specifically designed for home services companies like yours, and we’ll work with you every step of the way to ensure your success. From website development and content creation to paid advertising tactics, we’ll help you navigate the complex world of online marketing and come out on top.
Don’t let your competitors get ahead of you. Get started with Scorpion today and let us help you grow your home services business.
""When I hear Scorpion, I think about click and it's done. I really can't equate it to another company that I've done business with. They get it.""Tim Flynn
Winters Home Services
Time-tested excellence in the home service industry
20+
15k+
900+
Results that speak for themselves
Sage Pest Control
With Scorpion, Sage Pest Control created a better brand experience that attracted more residual pest control customers — and reflected their unrivaled customer experience.
Evergreen Plumbing & Mechanical LLC
Marv Colby opened Evergreen Plumbing, but without marketing guidance from his previous mentors, he felt like he was on a one-man island. After partnering with Scorpion, he took his small business to the next level with increased growth year over year and consistent leads-and work-for his team.
Five Star Painting
With a brand new marketing team on their side, Pedro and Jorge launched a campaign with a focus on advertising and haven’t looked back.
Home service businesses we help
We support thousands of home service businesses across America achieve their marketing goal and grow their businesses.
Home services marketing tips for your business
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Business Here’s a Better Way to Find Qualified Plumbers & HVAC Techs for Your Business
When you want to hire more plumbers or HVAC techs, you probably do what most businesses do… You post the job ...
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Intelligence Booming Wages: An Upside to Post-Pandemic Plumbing
There’s never been a better time to be a plumber. Really! With the national economy bouncing back from the ...
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Intelligence Google Local Services Ads Go Nationwide for 3 More Home Services Sectors
A few months ago, we shared the news that Google was expanding its Local Services Ads (LSA) program nationwide ...
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Intelligence Google Tests Local Services Ads (LSAs) in the Map Results
(This post was updated on 9/3/19 to reflect additional information provided by Google. See the “UPDATE” notice ...
Get everything you need to market your business.
How to get started with home services marketing
No matter if you’re an electrician, roofer, or plumber, you can benefit from jumpstarting your marketing efforts and get your phone ringing. Marketing may seem like a whole new ball game you’re not ready for, but it’s easy to get started. Here’s some ways to get started.
Is a home services website important?
Every person wanting to hire a home services contractor will first want to see a website. Why? Because it provides the customer with information about your business right off the bat. Customers want to know where you are located, where you service, what you provide, and how much it's going to cost them.
All this information is present on a well-developed site. But it's not enough to make one, the website needs to be maintained and updated with customer reviews, testimonials, service changes, and ads or promotions you may be running. Your website will be the nervous system to your marketing efforts so make sure it's polished before diving into anything else.
What is home services SEO?
Search Engine Optimization is how your home services business ends up at the top of the page when local customers search for the service you provide. In short, Search Engine Optimization (SEO) is the process of making your site more visible by including targeted keywords that algorithms need to complete inquires.
The best way to take advantage of SEO opportunities without taking a deep dive into the logistical side of things is to make sure your home services business is registered under Google My Business, keep business location up-to-date, and include content marketing in your intro strategy.
What is digital advertising for home services?
Unlike physical advertising, digital advertising is a way to build brand awareness online at half the cost and more of the reach. Digital advertising may seem like a method's that's only good for worldwide clothing companies, but home services businesses need to get their name out there and digital is the way to do it.
Digital advertising can be utilized locally as well as globally and if done right, will target people right in your neighborhood looking for your services. From plumbing to roofing, your ads can get in front of ideal clients on various platforms including search engines, social media platforms, and websites. Think of it as traveling billboards, but less of a cost.
Digital ads come in all shapes and sizes including banners, landing pages, popups, and flash ads to name a few. Google's Local Services ads are a good place to get started.
Do you need to worry about social media marketing?
Home services businesses need to be just as active on social media as any other business because it's more important than ever to engage with potential customers and build your brand presence online. Word-of-mouth and occasional advertising are no longer enough in this digital age.
Content should highlight the type of services you provide, promotions you decide to offer, and educational information that your audience can benefit from. Whether you're a roofer, an electrician, or an HVAC company, social media is an important part of your marketing strategy.
What is included with content marketing?
Content marketing encompasses online material your company puts out. That includes blog posts, videos, eBooks, podcast posts, newsletters, etc. Content marketing puts you in a position to utilize keywords to build SEO efforts and make yourself a source of trust and knowledge.
If your website includes valuable content, search engine bots recognize that content and will put your page in a position where local customers find you first. The first step is to develop a content calendar so you know what you want to put out and when. Home services businesses are in a unique position to publish educational information that promotes trust in your company’s abilities to solve issues.