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The Sharpest Tool™

Get insight from the sharpest minds in the home services industry, as experts share their stories, insights, and experience to help you grow your business.

Latest Episode

Marika Carter | Overcoming Competition With a Strong Online Reputation

Marika Carter is the Director of Internet Marketing at Scorpion. She shares her wealth of 20 years marketing experience to help home services business owners create strong online reputations.

How to Listen to The Sharpest Tool™ Podcast

Listening to us is easy! Just search for The Sharpest Tool™ podcast on your platform of choice, press play, and start streaming. And don't forget to hit the subscribe button so new episodes will appear in your feed as soon as they are released.

  • Find us on iTunes
    1. Open the iTunes app on your computer or mobile device.
    2. Enter "The Sharpest Tool" into the search bar.
    3. Click on any episode.
    4. Hit that 'subscribe' button to receive a notification when new episodes are aired.
  • Find us on iHeartRadio
    1. Open the iHeartRadio app on your computer or mobile device.
    2. Enter "The Sharpest Tool" into the search bar.
    3. Click any episode to start listening.
    4. Hit the 'follow' button to receive a notification when new episodes are released.
  • Find us on Spotify
    1. Open the Spotify app on your computer or mobile device.
    2. Enter "The Sharpest Tool" into the search bar.
    3. Click any episode to start listening.
    4. Hit the 'follow' button to receive a notification when new episodes are released.
  • Find us on TuneIn
    1. Open the TuneIn app on your computer or mobile device.
    2. Enter "The Sharpest Tool" into the podcast search field.
    3. Click any episode to start listening.
    4. Hit the 'favorite' button to receive a notification when new episodes are released.

The Sharpest Tool™

Meet the Hosts

  • Cheryl McRae

    Director of Vertical Marketing
    Cheryl McRae is the Director of Vertical Marketing and Producer of The Sharpest Tool™ podcast. She spearheads Scorpion’s strategy for educating home services businesses about digital marketing and connecting them to solutions for acquiring new customers. Cheryl brings more than 15 years of award-winning national and international marketing expertise to the Scorpion team. When Cheryl isn’t working, she’s typically busy kickboxing, strength training, hiking, and enjoying California’s beautiful weather and Pacific Ocean.
    Cheryl McRae's Headshot
  • Josh Smith

    Vice President of Internet Marketing
    Josh Smith is the Vice President of Marketing for the Home Services division at Scorpion. He manages the development of the marketing team that handles all of the home service accounts across the organization. He works to continually sharpen the team with industry knowledge, support, and tools to ensure that home services professionals increase their revenue and grow their businesses. With Josh's high energy and home services expertise, he loves to talk about leadership, motivation, taking life by the horns and crushing the goals that clients set out to accomplish.
    Josh Smith's Headshot

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