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The Sharpest Tool™
Get insight from the sharpest minds in the home services industry, as experts share their stories, insights, and experience to help you grow your business.
Latest Episode
Charlene Ierna | How to Thrive in the Trades: Value Relationships
Charlene Ierna is the owner of Ierna’s Heating, Cooling and Plumbing in the Greater Tampa Bay, FL area and a certified alligator trapper. She shares how she balances her role as a leader and visionary in her home services business, and why valuing relationships is key when facing challenges.
Meet the Hosts
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Cheryl McRae
Director of Vertical MarketingCheryl McRae is the Director of Vertical Marketing and Producer of The Sharpest Tool™ podcast. She spearheads Scorpion’s strategy for educating home services businesses about digital marketing and connecting them to solutions for acquiring new customers. Cheryl brings more than 15 years of award-winning national and international marketing expertise to the Scorpion team. When Cheryl isn’t working, she’s typically busy kickboxing, strength training, hiking, and enjoying California’s beautiful weather and Pacific Ocean.
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Josh Smith
Vice President of Internet MarketingJosh Smith is the Vice President of Marketing for the Home Services division at Scorpion. He manages the development of the marketing team that handles all of the home service accounts across the organization. He works to continually sharpen the team with industry knowledge, support, and tools to ensure that home services professionals increase their revenue and grow their businesses. With Josh's high energy and home services expertise, he loves to talk about leadership, motivation, taking life by the horns and crushing the goals that clients set out to accomplish.
