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The Sharpest Toolâ„¢

How to Use Persona-Based Marketing to Get More Leads

Corey Quinn, CMO at Scorpion, manages the Corporate Marketing Team and works very closely with our sales team to help get them in front of qualified, motivated leads. In this episode, we discuss the key differences between B2C and B2B marketing and the different stages a consumer or business goes through before purchasing a product or service.

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