Pest ControlThe best pest control marketing
Get all the tools and support you need to show up online, get more customers, and
run your business with less fuss. It's digital marketing, simplified.
We recognize that we are substantially different from other pest control companies and we make sure the details and the small things that we do make a really big difference. Josh Schiffman President, Sage Pest Control
Rank higher. Get more leads.We’ll manage all your marketing – email, lead management, digital advertising, and content creation, so you get more leads and rank higher on search engines.
Delight your customersOur tools and team will help you get paid faster, easily talk to your customers with chat and text, and schedule your customers quickly. All of that to give you more time to focus on building a great business.
Engage your customers, grow your revenueNeed help connecting with your customers? Our team of experts will help you manage your relationship with your customers on social, email, and other sites online, so you can focus on engaging with them in person.
As a professional in the pest control industry, you need to be seen as the first choice in your service area, while keeping up with seasonality and increasing market demands. This takes the right strategy, website, and campaigns delivered with pest control industry expertise and high-performance technology—customized to your goals.
Get the customers you want with a personalized marketing plan for your pest control company. We have all the tools and technology needed to build your website, handle your advertising, manage your online reputation, create compelling content, and so much more. Plus, you get the support of a team of experts who know your industry.
But wait, there's a bit more to it.
Instead of wondering what ads are working or if your budget is going as far as it should, you'll get clear and detailed reporting on all marketing efforts. We build ranking, advertising, and marketing strategies that are based on the unmatched and undisputed insight that only artificial intelligence can provide, keeping a finger on the pulse of what works for pest control companies in your area.
Scorpion puts all of your marketing needs in one place, freeing you up to focus more on everything from running daily operations to planning for future growth.
"Knowing what we know now, we would have made this shift a long time ago. We have more time and confidence in our digital marketing."
BJ GallGeneral Manager, Frames Pest Control
"The fact that I'm not even thinking about what needs to be done for my marketing on a day-to-day basis is HUGE for me. There are so many responsibilities I'm constantly juggling. When it comes to marketing, I know it’s being handled, so I don't have to worry about it." Shane Mays Co-owner, Leafs-U-Green Landscape Services
"Working with Scorpion is infinitely better than what I was doing before, which was just shotgunning money just to keep my phone ringing. There was no strategy.” Tim Flynn Owner & CEO, Winters Home Services
My marketing team at Scorpion doesn’t just build my campaigns and call it a day. They make sure to get me set up with the best strategy for reaching my long-term business goals. Scott Reisack Owner, EZ Flow Plumbing
“Since working with Scorpion, we've had nothing but record-breaking revenue months... We always hear back from our rep within 10 to 15 minutes.” Erika Schneider Co-Owner, A-TEMP Heating, Cooling, & Electrical
"Finally, a Marketing partner that I feel good about. One that has exceeded their promises and provided daily attention to our marketing channels...I couldn't be happier with my marketing strategies!" Dean Morgan Owner, Discount Service Electric
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Is website development important?
Your pest control website is where potential customers land when they need your services. Because of the nature of your business, most customers looking for your service are probably in a hurry to get rid of their problem.
Make sure the most important information is listed at the top. That includes whether or not you service residential, commercial, or both, what kind of pests you handle, how to get in touch with you, and if an appointment is necessary or technicians can be sent out within 24 hours. It’s also a good idea to list how and with what you get rid of vermin. Customers want to know what kind of chemicals or gases will be used in their homes.
Your website should be always be evolving. If it’s not regularly maintained and updated with new information, it will not rank well on Google. Part of getting seen on search engines is the use of target keywords. As stated earlier, make a list of pests you can deal with at the top of the site. Provide clear calls to action for customers to act upon. Quotes, reviews, referrals, and information about your team also contribute to a well-rounded website.
What is search engine optimization?
Search engine optimization (SEO) is when you utilize specific keywords on your website that search engine algorithms look for when people submit their inquires. If your content matches or answers what people are looking for, your site will show up on the first page of results. For any business, that’s a good place to be.
Your pest control business should be at the top of the page when local customers search for your services. The best way to do that is to first, register your business on Google My Business so Google knows you exist and where. Second, use keywords in your content that customers may search for. Such as the first few signs of a bedbug infestation, or how quickly your technicians can clean out cockroaches.
Studies show most people use the phrase ‘near me’ or ‘by me’ when looking for services. Make sure your business location and where you serve is clear. Between local SEO optimization and providing informative content on your site, your page should rank well.
What is digital advertising?
Digital advertising is the use of online ads, including landing pages, eBooks, popups, social media ads, banners, and email schemes to raise your brand awareness and drive sales. With the increasing use of phones, tablets, laptops, and computers, your pest control business needs to have a digital presence just as much as a physical one.
Take advantage of local service ads to find your ideal clients and expand your appointment list. For localized businesses such as your pest control service, you want to target only potential customers that are in your area. Google ads can help make sure your efforts are funneled to the correct locations. Determine your brand language, outlook, and theme before starting so that everything is consistent and recognizable.
Do you need to worry about social media marketing?
Social media can be one of the quickest ways your business can interact and find new clients. A lot of people searching for your service may reach out directly on your posts to find out where you provide service, what you eliminate in your pest control field, and how quickly you can provide service.
It's also a place to build brand trust because you can answer questions quickly and build confidence in your abilities. While pest control may not seem like the type of content that goes viral on social media platforms, it's important to have a presence and maintain it.
What is included with content marketing?
Content marketing is when you provide online resources for your audience in the shape of videos, blogs, eBooks, podcasts, newsletters, or anything that can be considered digital material. Content is also where you can focus a lot of your SEO keyword efforts.
As a pest control specialist, you understand what questions clients have had in the past, what they want to know about the process, and how you conduct your business. Here is where you can provide a lot of valuable resources by answering those questions. Whatever media you choose to use, make sure you have considered content strategy(including market research to understand what your audience is looking for in terms of information) and laid out a content calendar. This will help you stay organized and consistent.