Is Website Development Important?
Your pest control website is where potential customers land when they need your services. Because of the nature of your business, most customers looking for your service are probably in a hurry to get rid of their problem.
Make sure the most important information is listed at the top. That includes whether or not you service residential, commercial, or both, what kind of pests you handle, how to get in touch with you, and if an appointment is necessary or technicians can be sent out within 24 hours. It’s also a good idea to list how and with what you get rid of vermin. Customers want to know what kind of chemicals or gases will be used in their homes.
Your website should be always be evolving. If it’s not regularly maintained and updated with new information, it will not rank well on Google. Part of getting seen on search engines is the use of target keywords. As stated earlier, make a list of pests you can deal with at the top of the site. Provide clear calls to action for customers to act upon. Quotes, reviews, referrals, and information about your team also contribute to a well-rounded website.
What is Search Engine Optimization?
Search engine optimization (SEO) is when you utilize specific keywords on your website that search engine algorithms look for when people submit their inquires. If your content matches or answers what people are looking for, your site will show up on the first page of results. For any business, that’s a good place to be.
Your pest control business should be at the top of the page when local customers search for your services. The best way to do that is to first, register your business on Google My Business so Google knows you exist and where. Second, use keywords in your content that customers may search for. Such as the first few signs of a bedbug infestation, or how quickly your technicians can clean out cockroaches.
Studies show most people use the phrase ‘near me’ or ‘by me’ when looking for services. Make sure your business location and where you serve is clear. Between local SEO optimization and providing informative content on your site, your page should rank well.
What is Digital Advertising?
Digital advertising is the use of online ads, including landing pages, eBooks, popups, social media ads, banners, and email schemes to raise your brand awareness and drive sales. With the increasing use of phones, tablets, laptops, and computers, your pest control business needs to have a digital presence just as much as a physical one.
Take advantage of local service ads to find your ideal clients and expand your appointment list. For localized businesses such as your pest control service, you want to target only potential customers that are in your area. Google ads can help make sure your efforts are funneled to the correct locations. Determine your brand language, outlook, and theme before starting so that everything is consistent and recognizable.
Do You Need to Worry About Social Media Marketing?
Social media can be one of the quickest ways your business can interact and find new clients. A lot of people searching for your service may reach out directly on your posts to find out where you provide service, what you eliminate in your pest control field, and how quickly you can provide service.
It’s also a place to build brand trust because you can answer questions quickly and build confidence in your abilities. While pest control may not seem like the type of content that goes viral on social media platforms, it’s important to have a presence and maintain it.
What is Included with Content Marketing?
Content marketing is when you provide online resources for your audience in the shape of videos, blogs, eBooks, podcasts, newsletters, or anything that can be considered digital material. Content is also where you can focus a lot of your SEO keyword efforts.
As a pest control specialist, you understand what questions clients have had in the past, what they want to know about the process, and how you conduct your business. Here is where you can provide a lot of valuable resources by answering those questions. Whatever media you choose to use, make sure you have considered content strategy (including market research to understand what your audience is looking for in terms of information) and laid out a content calendar. This will help you stay organized and consistent.