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Restoration

The best restoration marketing

Get a professional website, attract more customers, maintain a full schedule, receive payments quickly, and work with true marketing experts.

"With Scorpion, we’ve doubled our clientele. We’ve moved into an office. We’ve hired more personnel, so that was a big weight off our shoulders."
Manny Sanchez Owner, JC Refrigeration
Product Solutions

There’s no business like yours. Let’s make it known.

  • Bring in more customers

    We’ll support your marketing efforts, help create any materials you need, and get you to rank higher on search engines so you bring in more customers.

  • Build your brand. Drive more leads.

    Establish a strong brand identity and attract a steady flow of leads. We'll work with you to differentiate your restoration business from your competitors, making it easy for potential clients to see the value of choosing you.

  • Manage your reputation online

    We’ll help you get more reviews from your customers and manage your reputation online with our review monitoring services.
restoration marketing

Restore your marketing

As a restoration business owner, you know it's challenging to stand out from the competition and attract new customers. That's where Scorpion comes in. We offer a range of marketing tools that will help drive more leads to your business.

Our team of experts will work with you to develop a marketing plan that is tailored to the specific needs of your restoration business. We start by auditing your website and adding valuable content that showcases your work, services, and customer reviews. Our content team will then work on optimizing your website to attract more traffic, so that potential customers can easily find and learn about your business.

With our platform, you'll be able to connect with your target audience on social media platforms, increase your brand awareness, and showcase the quality of your work. We'll also implement various advertising tactics, such as search engine and social media advertising, to help you reach a wider audience and increase sales.

At Scorpion, we believe the key to successful marketing is measuring and analyzing the results. That's why we provide real-time reporting to track the success of our marketing strategies, so that we can make adjustments as needed to achieve optimal results.

With Scorpion's marketing tools and strategies, you'll be able to add new techs, expand your service area, increase daily calls, and improve your online reputation. Contact us to learn how we can help take your restoration business to the next level.

"My team at Scorpion doesn’t just build my campaigns and call it a day. They make sure to get me set up with the best strategy for reaching my long-term business goals. Scorpion is a true collaborative partner, and I can tell they care about my success."

Scott Reisack

Owner, EZ Flow Plumbing
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Restoration marketing tips and tricks

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How to get started with restoration services marketing

As a restoration service professional, you know the value of taking something old or unused and turning it into something of value. The same can be done with your marketing efforts. Whether you’re just starting off or need to give your old marketing efforts a makeover, these expert tips from Scorpion will get you started.

Is website development important?

As the old saying goes, the proof is in the pudding. As a restoration business owner, your website is where you showcase your work, entice customer calls, build your brand, and eventually, increase your revenue.

People know what the restoration business is about, but your website is where you truly show off what your company is capable of. A well-laid-out restoration website contains search engine optimization keywords that trigger Google search results, is mobile-friendly, contains clear contact information, provides a brief description about what kind of services you offer, reviews or testimonials from clients, and your service area.

Whether you choose to showcase pictures of your work on a different page or on the home page, there should be plenty of before and after images, details about your team, and what makes you stand out from the competition.

Make sure you update your website regularly and set up an account with Google My Business if you haven't already.

What is search engine optimization?

Search engine optimization (SEO) is a technique that propels your business to the top of search engine results when locals search for your service. SEO involves optimizing a website to increase its visibility by incorporating targeted keywords that search engine algorithms prioritize when processing user queries.

Can this type of marketing strategy get your phones ringing? Absolutely. As with most things, people are turning to the internet to help them find the home services they need. And those same people are going to choose the restoration service sites that show up on the first page of results. When you have your business filed under Google My Business, it will bring up your site for people searching in your vicinity. However, if your site also contains restoration service keywords, you are optimizing your page for result hits.

It also helps establish your business website as a trustworthy source, increases brand awareness, and elevates your site traffic.

To get started, use words or phrases in your content that's common in your line of work. If you need help figuring out what people are searching for, there are SEO tools you can use to find out. A lot of SEO efforts will be done in your content marketing strategy. By including keywords in your content, you give your site the best chance to get seen and visited by the right people.

What is digital advertising?

Unless you've spent zero time on the internet, digital advertising has come across your screen. Sometimes it's taken the form of pop-up ads, other times it's on the side of your social media platform, or even arrived as an email.

In a nutshell, digital advertising are the ads you see online. Unlike physical ads such as billboards or newspaper ads, digital ads have a much further reach and can be customized to reach a targeted audience. Ads can be done in many ways, but a few of the most popular forms are landing pages, social media ads, native ads, or paid search.

Google offers services such as Local Service ads that are ideal for local home services businesses that cater to specific areas. A targeted digital ad campaign is the most strategic way to reach potential clients without the unnecessary geographic reach and higher budget.

Do you need to worry about social media marketing?

There's nothing more Instagrammable than a before and after picture. People love seeing old things become new again. It's what makes restoration shows so popular on channels such as HGTV.

Utilizing social media platforms is one of the best ways to connect with your target audience, show off the work you perform, and increase brand awareness. With the growing popularity of social media, people love a place to land and explore a new business without necessarily contacting the business first. Post often and include videos, stories, links, resources, and of course, a way to contact you.

What does content marketing include?

Content marketing encompasses a wide range of online materials that your company puts out. This includes various forms such as blog posts, videos, eBooks, podcast posts, and newsletters, among others. Content marketing serves as a strategic tool to utilize industry-specific keywords, improving SEO efforts while establishing credibility in your field.

As a restoration company, you may not see the need to publish an eBook or send out newsletters, and truth be told, you don't have to if that's not the type of content you want to produce. What's important is providing valuable content to your audience. This is where being a home contractor comes in handy. There's a lot of educational material you can put out—information about how to upkeep your home, what you should immediately do if your pipes burst, or what to look out for as your home gets older to name a few. The sky is the limit to what you can put out and how.

In terms of utilizing SEO keywords. This is the other major place to make it happen other than your website. After performing research about what keywords to include, make sure you add them throughout your content. Use them in your titles, mention them in your videos. The important thing is to keep their use organic. If you stuff your content with keywords, Google will penalize you rather than promote you.