As Chief Operating Officer, Dan Bedell spends his day working closely with his marketing teams to make sure that all of their clients have excellent plans that are helping them grow. Dan emphasizes that an important part of their success is their omnichannel marketing strategy. Omnichannel refers to the multiple ways for businesses to get in front of their ideal customers. In the past, it was a race to see who could gain the highest organic SEO reach to be found first when searched. But now that everyone is doing this, it's important to have a more well-rounded approach to marketing.