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Mastering Paid Ads in 3 Key Steps | The Sharpest Tool

In episode 8 of The Sharpest Tool, Josh Smith and Nicholas Bosco discuss the importance of having a strategy before you start advertising. This strategy should include your target audience, budget, and goals. They also emphasize the importance of tracking your results to measure success. Paid advertising is complex and constantly evolving, but a well-defined strategy can help you navigate this landscape.