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The Sharpest Toolâ„¢

Artificial Intelligence is Impacting Home Services Businesses

As a Senior Internet Marketing Manager at Scorpion, Will Haddad says he loves working with his team and smart business owners to support their home services businesses. As technology evolves, the ball is pushed forward in marketing, and it's important to constantly develop new strategies to get results and stay on track. Voice and Artificial Intelligence are specifically creating huge change today and transforming how we interact with the Internet. Will predicts that voice is the future.

Meet the Hosts

  • Cheryl McRae

    Director of Vertical Marketing
    Cheryl McRae is the Director of Vertical Marketing and Producer of The Sharpest Tool™ podcast. She spearheads Scorpion’s strategy for educating home services businesses about digital marketing and connecting them to solutions for acquiring new customers. Cheryl brings more than 15 years of award-winning national and international marketing expertise to the Scorpion team. When Cheryl isn’t working, she’s typically busy kickboxing, strength training, hiking, and enjoying California’s beautiful weather and Pacific Ocean.
    Cheryl McRae's Headshot
  • Josh Smith

    Vice President of Internet Marketing
    Josh Smith is the Vice President of Marketing for the Home Services division at Scorpion. He manages the development of the marketing team that handles all of the home service accounts across the organization. He works to continually sharpen the team with industry knowledge, support, and tools to ensure that home services professionals increase their revenue and grow their businesses. With Josh's high energy and home services expertise, he loves to talk about leadership, motivation, taking life by the horns and crushing the goals that clients set out to accomplish.
    Josh Smith's Headshot

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