Criminal defense marketing that drives the right cases.
Your next client is searching right now. Scorpion makes sure they find your firm first.
4.7 out of 5 stars based on 350+ reviews
Your phone is ringing.
Is your firm signing those cases?
When someone is charged with a DUI, a drug offense, domestic violence, assault, or theft, they have to act fast. They search, call a few firms, and decide within hours. Firms that take too long to respond find the client has already signed with someone else.
Scorpion builds your marketing and intake so that your firm is the first to respond during these critical hours. Our team of criminal defense marketing experts, backed by award-winning technology, works across your website, SEO, AI search, digital advertising, Local Services Ads, and intake, all focused on signed cases and revenue, not just leads.
The Scorpion Marketing Difference
The law firm marketing agency built to help you sign more cases.
Scorpion understands what criminal defense marketing takes. The urgency of an intake call at 11 p.m. after a DUI or domestic violence arrest. The fight to rank for high-intent searches like “drug possession lawyer” and “assault attorney near me.” Reviews decide whether a worried potential client trusts you, and AI engines now decide which firms get recommended in the first place.
We’ve spent more than 25 years building the systems and technology to deliver the results criminal defense firms need to succeed and grow.
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75%
Increase in cases from advertising
"Since working with Scorpion, our revenue has more than tripled, we've expanded into news cities, and are servicing more customers."
Joy Owenby Owner, Owenby Law P.A.
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5x
Increase in ROI
"Now that we have enough prospective clients coming through the door, we can be more thoughtful in the way we grow our firm."
Aaron Eckman Founding Attorney, Eckman Law
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2x
More Cases
"The two scariest times in my entire career, business-wise, were times that we were literally saved by changes made by Scorpion."
Jonathan Dichter Founding Attorney, DUIHeroes
Law firms across the country rely on Scorpion to help them grow.
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Geno Neshoff
“Very thorough and helpful advice. I have a carpet and upholstery cleaning company, and they have helped it grow. I don’t spend a lot of capital on advertising, but they treat you like any other client that spends thousands. Very respectable.” -
Air Treatment Company
“Our experience with Scorpion has been outstanding, largely because of our account manager. She takes the time every week to review our performance, discuss strategy, and ensure we're making progress toward our goals. She's incredibly responsive, proactive, and always willing to go the extra mile. The level of support ...”
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Danny Gula
“I've been using them in my role as a marketing director for years. The team is motivated to help you achieve results and takes feedback well. They truly try to act as a partner and always make sure we are trying to take full advantage of the services we pay for. We've seen lead growth year over year and their ...”
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Daniel Sinclair
“Been a customer for 6 years, and if you need help with digital media, this is the company to use! Very happy with customer service and with the overall service they provide for my company.”
Why Criminal Defense Firms Tell Us They Switched to Scorpion
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Stop guessing and start knowing which campaigns are bringing in high-value cases. As Clio's sole preferred marketing provider, we connect your marketing data directly to your case management system, so your firm always knows where its revenue is coming from and where to invest next.
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The firms signing high-value cases rank on Google, show up on AI engines, and stay visible on YouTube, social, and legal directories. As Google's largest LSA partner, Scorpion builds that full presence, so your firm is the one potential clients find first, no matter where they search.
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A generic marketing partner does not know the difference between a DUI lead, a domestic violence lead, and a federal white collar lead, or why each one changes how a firm should market, intake, and follow up. We pair your firm with legal marketing experts who understand your practice area, your clients, and your market. With 25+ years in legal marketing, we've helped thousands of firms across every practice area grow, even in the most competitive markets.
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The clients you want to work with aren’t waiting around. If your firm cannot respond fast enough, potential clients call the next name on the list. Our intake tools help your team respond in real time, so the leads your firm paid for become the clients it signs.
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75% of referred legal consumers check your reviews before they call. If your review profile is lacking, outdated, or inconsistent, your firm loses clients. We help build a steady stream of new reviews and manage its online reputation, so every potential client sees the credibility and trust that turns a referral into a signed case.
Other agencies sell leads. We deliver signed cases.
Most criminal defense marketing agencies chase what is easy to measure. Scorpion delivers what matters: cases signed and revenue earned.
What most agencies report:
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Clicks and impressions
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Form fills and call volume
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Monthly lead counts
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Campaign spend
What Scorpion delivers:
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Signed cases by source
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Case value by marketing channel
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Cost per signed client
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Attributed revenue
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AI search presence and recommendations
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Intake conversion rate
RevenueMAX
Scorpion’s complete collection of digital marketing and AI-driven solutions created to drive calls, sign cases, and maximize revenue for your firm.
- Be the Obvious Choice
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Search and AI ranking
Rank higher on Google and get recommended by AI engines for the searches that sign cases, like DUI lawyer near me, domestic violence attorney, and drug possession defense. We build the depth Google expects to see, with content for each charge you handle, so your firm ranks for the specific cases it wants.
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A website built to convert
Charge-specific pages that turn a worried visitor into a booked consultation. Someone searching for a felony assault lawyer lands on a page about exactly that, not a generic practice-area page. Built by a team with 25+ years of legal marketing experience.
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Videos across every platform
44% of legal consumers want to see video before they choose a firm. We put your attorneys and your story in front of potential clients facing a DUI, a drug charge, or a domestic violence case, wherever they spend their time.
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Reviews and reputation management
Automated review requests and AI responses. When someone facing an assault or theft charge is deciding between two firms, your reviews decide who they trust and call first.
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Social media and brand storytelling
Consistent branded content across every platform, and a brand story that attracts the case types you want most, from high-stakes felonies to white collar defense.
- Convert the Consultation
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Around the clock intake and chat
Scorpion’s Convert AI answers calls, collects the details of a 2 a.m. DUI or domestic violence arrest, and books the consultation automatically, even after hours.
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Instant lead scoring
Every inbound lead is scored right away for quality and potential case value, so your team works the serious felony and DUI cases first and nothing gets missed.
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Better paid search and social ads
AI that teaches Google, Meta, and Bing where to find the cases you want. You know what is working. We double down on it. As Google’s largest LSA provider, we know what works.
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Landing pages tuned by AI
Deliver the right message to the right person at the right moment. A search for drug trafficking defense lands on a page built for that charge, so more ad clicks become booked consultations.
- Stop Guessing. Start Knowing.
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Case and revenue attribution
Connect every channel to signed cases and revenue. Know which charges each campaign brings in, your case value by source, and your cost per signed client, so you can invest where the high-value cases are.
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One dashboard. Total transparency.
Your marketing, intake, and revenue data in one place. No spreadsheets, and no waiting for a monthly report.
Questions criminal defense attorneys ask before choosing Scorpion
Common questions from criminal defense attorneys evaluating whether Scorpion and RevenueMAX are the right fit for their firm.
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Scorpion connects your website, SEO, AI search, advertising, and intake into one RevenueMAX strategy focused on signed cases, not just leads. We build charge-specific content for the cases you handle, from DUI and drug crimes to domestic violence, assault, and theft, and connect every campaign to your case management system so you know which marketing signs clients.
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Google treats each charge as its own topic, so a single criminal defense page will not rank for them all. Ranking AI builds dedicated, in-depth pages for each practice area you handle, such as DUI defense, drug possession, domestic violence, and assault and battery, each targeting how potential clients actually search, like ‘DUI lawyer near me’.
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Yes. We build campaigns and pages around the specific charges your firm wants to sign, including domestic violence, assault and battery, and other violent crimes. Each gets its own message, budget, and landing page, because a domestic violence search and a DUI search come from very different clients.
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AI engines like ChatGPT, Perplexity, and Google AI Overviews recommend firms based on content depth, reviews, video, and a structured online footprint. RevenueMAX builds those signals together, with charge-specific content and a steady stream of reviews, so your firm gets recommended when someone asks AI who to hire for a DUI or a federal case.
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Most criminal defense clients or their families call within minutes of an arrest, day or night. Scorpion’s Convert AI answers every call and chat around the clock, collects the case details, and books the consultation before a competitor calls back. Firms that turned it on saw visitor-to-lead conversion rise 9%.
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Three things matter most. Build content depth for every charge you handle so you rank across DUI, drug crimes, domestic violence, assault, and theft. Respond to every lead in real time, since the first firm to answer usually signs the case. And connect your marketing to your case data so you know which campaigns bring in signed cases.
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Most agencies report clicks, calls, and lead counts. Scorpion reports signed cases by source, case value by channel, and cost per signed client. A generic partner does not know the difference between a DUI lead and a federal white collar lead, and our team has spent 25+ years marketing criminal defense firms specifically.
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75% of referred legal consumers check your reviews before they call. Reputation AI sends automated review requests and helps your team respond quickly, so when someone facing a serious charge is choosing between firms, yours shows the credibility that earns the call.
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Advertising and intake improvements often show within 30 to 60 days. SEO and AI search build over 3 to 6 months as your charge-specific pages gain authority. You see progress in one dashboard, with every dollar tied to signed cases and revenue.
