Ellen Rohr is the President and Franchise Operations Manager of ZOOM DRAIN. As a home services business makeover expert, she also offers consulting and often contributes to publications like Wells Fargo and HGTV magazine. In this episode, she shatters the myths surrounding making a profit for your business, discusses how to shift your mindset from comparison to value, and dives into the concept of “Open Book Management.”
Cheryl McRaeDirector of Vertical MarketingCheryl McRae is the Director of Vertical Marketing and Producer of The Sharpest Tool™ podcast. She spearheads Scorpion’s strategy for educating home services businesses about digital marketing and connecting them to solutions for acquiring new customers. Cheryl brings more than 15 years of award-winning national and international marketing expertise to the Scorpion team. When Cheryl isn’t working, she’s typically busy kickboxing, strength training, hiking, and enjoying California’s beautiful weather and Pacific Ocean.
Josh SmithVice President of Internet MarketingJosh Smith is the Vice President of Marketing for the Home Services division at Scorpion. He manages the development of the marketing team that handles all of the home service accounts across the organization. He works to continually sharpen the team with industry knowledge, support, and tools to ensure that home services professionals increase their revenue and grow their businesses. With Josh's high energy and home services expertise, he loves to talk about leadership, motivation, taking life by the horns and crushing the goals that clients set out to accomplish.