Reasons To Hire a Legal Digital Marketing Company
As a lawyer, your focus should be on your clients, where your experience and skill will shine. It is also the area where you can earn the most for yourself and your law firm rather than spending what could be billable hours trying to market your firm.
With a legal marketing company by your side, you can gain countless benefits. Reasons you should hire a legal digital marketing company include the following:
1. Focus More on Client Matters
Law school taught you how to be a lawyer, but it wasn't designed to teach you to be a marketing expert. It prepared you to write briefs, research, and represent clients, but it did little to prepare you for the business realities of running a law firm. One of these realities is marketing your firm and your brand. You may be inexperienced in this area — but that's okay.
A digital marketing company like Scorpion Legal can help you focus more on your clients while we handle the marketing side of the business. Our marketing professionals have decades of experience in the legal marketing field. We understand what your clients are looking for and how to reach them. We use marketing techniques and streamline them to focus on your desired client base, translating our efforts into higher-value cases for your firm.
By focusing on your clients, you will make the best use of your time and money. You can increase your billable hours rather than spending time advertising, creating content, or posting on social media. All of these are important, but your time is more valuable working on client matters (or even taking some time off to decompress).
2. Your Firm Will Be Easy To Find
Your digital marketing efforts should make finding your firm easy for potential clients. For example, imagine a client looking for a divorce lawyer in your city. They will likely type into Google: "divorce lawyer in [your city]." You want your law firm to appear early in the Google results so clients are more likely to visit your website.
The right marketing techniques make this possible. From branding your website appropriately to creating engaging content, our marketing experts understand how clients work. We know what they are looking for and how to give it to them, so they pick your firm over the competition. Our team makes your firm discoverable and available to clients to create meaningful engagement and client intake.
3. Increase Conversion Rates
Conversion rate refers to the success percentage of converting leads into actual clients. The higher the conversion rate, the more clients you have — and the more income you receive. Increased conversion rates are one of the most important benefits of legal digital marketing. The right strategies encourage more visits and more clients.
To do this, our team creates a comprehensive digital marketing strategy focusing on where your potential clients are. Our technology and team then analyze which of your marketing materials are most successful and which could be improved to increase your conversion rate further. When there is room for improvement, we adapt to ensure you are always competitive.
4. Expand Your Brand Awareness
Brand awareness is essential for any business, including law firms. Brand awareness refers to the public's perception of your firm and how aware they are of your presence. The more a potential client knows of your services, the more likely they will hire you over your competitors.
Brand awareness also helps distinguish you from other lawyers in your practice area. People who recognize your logos or digital presence are more likely to trust your firm to represent them. Whether you work in corporate law or criminal defense, this brand awareness can attract the clients you are looking for.
5. Create People-First Content To Rank Higher on Search Engine Results Pages
When people search for legal services, they often turn to Google or another search engine. This means your marketing must help you rank higher in the search results. One of the best ways to do this is with legal content on your website, social media, and more.
Content often refers to materials such as:
- Website landing pages
- Blog posts
- Videos
- News stories
- Podcasts
- Social media posts
- Email newsletters
Google continues to focus on "people-first" content written by people — rather than artificial intelligence (AI) — that gives clients the results they expect when they visit a webpage. This involves using search engine optimization (SEO) principles that rank your website higher in search results and provide real answers to client questions. Your content should be helpful and engaging. The right content demonstrates your knowledge and skill in representing clients in your practice area.
We know how to create content that demonstrates first-hand knowledge of your subject area and attracts clients to your website. We understand what Google is looking for, and we constantly adapt your materials to change when Google changes its algorithms.
How Scorpion Legal Helps Law Firms With Legal Digital Marketing
Our team can help with everything you need, from powerful advertising to website development. We know how to improve your online rankings and create engaging content that attracts clients to your firm.
We work with law firms of all sizes and practice areas, including:
- Criminal defense
- Personal injury
- Family law
- Employment law
- General legal
- Immigration
- Bankruptcy
- Estate planning and probate
- Employment law
We take the time to understand what cases you are looking for. Our professionals then develop a customized marketing plan to focus on those clients. With decades of experience working with legal clients, we know what works and what doesn't. We also know that every firm is different, and we will create a plan specific to your law firm to optimize your results even further.
Our professionals will help build your website so it's easy to use, looks professional, and stands out from your competition. Once your website is up and running, we develop a customized advertising plan that minimizes your investment but increases your return. We utilize powerful AI to analyze your results and improve your ranking on search engine results pages (SERPs).
Get Started With Legal Digital Marketing Today
Scorpion Legal is one of the nation's leading legal digital marketing companies. We have the experience you need to improve your rankings, generate more leads, and improve your bottom line. We work with lawyers nationwide to help them improve their websites, advertising, and more. Our marketing professionals understand the unique needs of lawyers and law firms. We will help you achieve your goals and improve your business.
We are ready to help you get started. Contact us today to learn more.
