In this episode of The Sharpest Tool, Josh Smith and Nicholas Bosco discuss the power of paid search advertising for business growth. They explain the different types of paid advertising, including pay-per-click (PPC) and pay-per-lead (PPL), and the benefits they offer over traditional marketing. They also discuss how to use paid advertising effectively at different stages of a business's growth.
EPISODE NOTES
- Paid search advertising is a powerful tool that can help businesses of all sizes grow.
- There are two main types of paid search advertising: pay-per-click (PPC) and pay-per-lead (PPL).
- PPC advertising involves paying a fee each time someone clicks on your ad.
- PPL advertising involves paying a fee each time someone completes a desired action, such as filling out a form or making a purchase.
- Paid search advertising can be effective at all stages of a business's growth.
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