When it comes to running a chiropractic practice, your patients’ spines aren’t the only things that need to be aligned. If you want your practice to live up to its full potential, you need to have a solid search engine optimization (SEO) strategy. One of the most common tactics your potential patients will use to find a chiropractor is a Google search. In fact, almost a third of consumers search for local businesses on a daily basis.
When we talk about SEO, we are referring to the specific strategies and techniques that help your website to rank higher and gain more visibility on search engines like Google. Local SEO strategies use these techniques to help your practice be more visible to searchers in your specific community. Local searchers tend to show high intent to purchase and a greater likelihood to contact you for your services.
When your future patients are in pain, they will often want care right away, and they will begin their searches on Google. They will be looking through the first page to see helpful information and positive reviews about potential chiropractors. Some of the ways searchers will find your chiropractic business include:
Online business listing
Your chiropractic practice should have listings on sites like Google My Business and Yelp. They will be looking for information like pictures, videos, hours of operation, and reviews. Users will also use platforms like this on apps, which adds another level of convenience for your searchers.
Voice search
Around 46% of searchers use voice search to find local businesses at least once per day. Voice searchers tend to be at the beginning of their journey and are looking for a convenient way to find the chiropractic care they need, which makes them an extremely valuable market to reach.
Local search
Local search is a main driving force for those looking for chiropractic care. Although most searchers do not bother to enter the phrase “near me” any more, they expect that their search engines will provide local results. Not only will they want to make sure you provide the quality of care they need, but they want to trust that they can reach you conveniently.
Why Is Local SEO Important for Chiropractic Practices?
Even though they likely have an intent to purchase, the reality is that when your potential patients are searching for their next chiropractic treatment, they have a lot of choices. When it comes to choosing the right marketing strategies, business owners like yourself also have a lot of choices.
Even with the rise of social media over the last decade, organic search still drives over 10x more website traffic than organic social media. Plus, 60% of users have said they would prioritize organic search results over paid advertising.
Local SEO will help your practice compete for this valuable visibility. Not only do you want your business to appear in the organic results of a SERP (search engine results page), but you also want your practice to appear higher on the page.
Businesses that show up first on a SERP have a huge advantage. In fact, the first result on a SERP is 11x more likely to be clicked on than the tenth result. Investing both time and effort in local SEO can translate into a meaningful increase in website traffic, which can lead to more patients and revenue for your practice.
To learn more about how to use local SEO to grow your chiropractic practice, contact the marketing team at Scorpion. We will help you rank in local searches and improve your visibility as a respected chiropractor in your community.
