Estate & probate marketing that signs more of the right cases.
Your next client is searching right now. Scorpion makes sure they find your firm first.
4.7 out of 5 stars based on 350+ reviews
Scorpion is the leading marketing partner for estate planning and probate firms.
When someone decides to protect their family with a will, set up a trust, or handle a loved one's estate, they look for an attorney they can trust, and it begins with a search. Our team of marketing experts, backed by award-winning technology, works across your website, SEO, AI search, digital advertising, Local Services Ads, and intake, all focused on signed cases and revenue, not just leads.
The Scorpion Marketing Difference
The estate planning and probate marketing agency built to help you sign more cases.
Scorpion understands what estate planning and probate marketing takes. The client who has meant to write a will for years and finally starts searching. The family that just lost a parent and needs help through probate. The fight to rank for all of it, from quick keyword searches like "estate planning attorney" and "power of attorney lawyer near me" to the plain-language questions people now ask Google and AI, like "do I need a trust or just a will" and "what happens to my house if my dad dies without a will." Reviews decide whether a client trusts you with their family's legacy, and AI engines now decide which firms get recommended in the first place.
We've spent more than 25 years building the systems and technology to deliver the insights estate planning and probate firms need to succeed and grow.
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9%
Annual Growth in consultation requests
"After more than a decade, Scorpion’s team still feels like an extension of ours; sharp, responsive, and always focused on what actually moves the needle for our firm."
Robert Price President, Mortensen & Reinheimer, PC.
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75%
Increase in cases from advertising
"Since working with Scorpion, our revenue has more than tripled, we've expanded into news cities, and are servicing more customers."
Joy Owenby Owner, Owenby Law P.A.
Firms across the country rely on Scorpion to help them grow.
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Marissa Perrone
“Scorpion has been a trusted partner of Piscitello Law, by handling our marketing and web presence for many years. We are fortunate to work with a very strong team of professionals and have been thrilled with our outstanding account manager, @MarissaVelasquez, guiding our marketing execution. Our firm has become ...” -
Patricia Barberis
“I love Scorpion. Jana has been so responsive and helpful to our team!”
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Daniel Hajji
“The Best SEO and Marketing Company. I cannot say enough great things about Scorpion. I’ve been with them for over a decade, and after trying two dozen other SEO and marketing firms, none even come close. Scorpion consistently delivers results, stays ahead of the curve, and actually understands my business and goals. ...”
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Bailess Law Firm
“We have had an amazing experience with Scorpion. Their team is dedicated to providing the best service possible. Lauren Matthews' responsiveness is top notch. She always demonstrates exceptional attentiveness.”
Why estate and probate law firms tell us they chose Scorpion:
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Stop guessing and start knowing which campaigns are bringing in high-value cases. As Clio's sole preferred marketing provider, we connect your marketing data directly to your case management system, so your firm always knows where its revenue is coming from and where to invest next.
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The firm's high-value cases rank on Google, show up on AI engines, and stay visible on YouTube, social, and legal directories. As Google's largest LSA partner, Scorpion builds that full presence, so your firm is the one potential clients find first, no matter where they search.
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A generic marketing partner does not know the difference between an estate planning lead, a probate litigation lead, and an inheritance dispute lead, or why each one changes how a firm should market, intake, and follow up. We pair your firm with legal marketing experts who understand your practice area, your clients, and your market. With 25+ years in legal marketing, we've helped thousands of firms across every practice area grow, even in the most competitive markets.
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Estate planning is a considered decision, and clients often reach out after researching for weeks. If your firm cannot respond when they finally do, they call the next name on the list. Our intake tools help your team respond in real time, day or night, so the leads your firm paid for become the clients it signs.
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75% of referred legal consumers check your reviews before they call. Trust is everything in estate and probate law, so if your review profile is lacking, outdated, or inconsistent, your firm loses clients. We help build a steady stream of new reviews and manage your online reputation, so every potential client sees the credibility that turns a referral into a signed client.
Other agencies sell leads. We deliver signed cases.
Most legal marketing agencies chase what is easy to measure. Scorpion delivers what matters: clients signed and revenue earned.
What most agencies report:
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Clicks and impressions
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Form fills and call volume
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Monthly lead counts
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Campaign spend
What Scorpion delivers:
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Signed cases by source
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Case value by marketing channel
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Cost per signed client
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Attributed revenue
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AI search presence and recommendations
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Intake conversion rate
RevenueMAX
Scorpion’s complete collection of digital marketing and AI-driven solutions created to drive calls, sign cases, and maximize revenue for your firm.
Be the Obvious Choice
Show up everywhere a potential client looks when they are planning their estate or handling a loved one's, from Google and AI engines to YouTube, legal directories, and social media.-
Search and AI ranking
Rank higher on Google and get recommended by AI engines for the searches that sign cases, like “estate planning attorney near me,” “will drafting lawyer,” and “probate litigation attorney.” We build the depth Google expects to see, with content for each practice area you handle, so your firm ranks for the matters it wants.
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A website built to convert
Practice-area pages that turn a cautious visitor into a booked consultation. Someone searching for “power of attorney lawyer” lands on a page about exactly that, not a generic estate law page. Built by a team with 25+ years of legal marketing experience.
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Videos across every platform
44% of legal consumers want to see video before they choose a firm. Estate planning is personal, so we put your attorneys and your approach in front of families planning ahead or navigating probate, wherever they spend their time.
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Reviews and reputation management
Automated review requests and AI responses. When a family choosing who to trust with their legacy is deciding between two firms, your reviews decide who they call first.
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Social media and brand storytelling
Consistent branded content across every platform, and a brand story that attracts the cases you want most, from high-net-worth estate planning to trust administration and probate.
Convert the Consultation
The best marketing does not matter if your intake leaks. Never miss a potential client, day or night.-
Around the clock intake and chat
Scorpion’s Convert AI answers calls, collects the details of an estate planning or probate inquiry, and books the consultation automatically, even after hours.
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Instant lead scoring
Every inbound lead is scored right away for quality and potential case value, so your team works the high-net-worth estate planning and trust administration cases first, and nothing gets missed.
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Better paid search and social ads
AI that teaches Google, Meta, and Bing where to find the cases you want. As Google's largest LSAs partner, we know what works.
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Landing pages tuned by AI
The right message to the right person at the right moment. A search for “living will lawyer” lands on a page built for that case type, so more ad clicks become booked consultations.
Stop Guessing. Start Knowing.
Know exactly which marketing signs your best cases. One platform. One source of truth. Every dollar connected to revenue.-
Case and revenue attribution
Connect every channel to signed cases and revenue. Know which practice areas each campaign brings in, your case value by source, and your cost per signed client, so you can invest where the high-value cases are.
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One dashboard. Total transparency.
Your marketing, intake, and revenue data in one place. No spreadsheets, and no waiting for a monthly report.
Questions estate and probate attorneys ask before choosing Scorpion
Common questions from estate planning and probate attorneys evaluating whether Scorpion and RevenueMAX are the right fit for their firm.
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Scorpion connects your website, SEO, AI search, advertising, and intake into one RevenueMAX strategy focused on signed clients, not just leads. We build practice-area content for the cases you handle, from estate planning and will drafting to trust administration, power of attorney, and probate, and connect every campaign to your case management system so you know which marketing signs clients.
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Google treats each practice area as its own topic, so a single estate law page will not rank for them all. Ranking AI builds dedicated, in-depth pages for each case type you handle, such as estate planning, will drafting, trust administration, and probate litigation, each targeting how potential clients actually search, like estate planning attorney near me.
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Yes. We build campaigns and pages around the specific cases your firm wants to sign, including estate planning, will drafting, power of attorney, and living wills on the planning side, and probate litigation, inheritance disputes, executor duties, and trust administration on the probate side. Each gets its own message, budget, and landing page.
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AI engines like ChatGPT, Perplexity, and Google AI Overviews recommend firms based on content depth, reviews, video, and a structured online footprint. RevenueMAX builds those signals together, with practice-area content and a steady stream of reviews, so your firm gets recommended when someone asks AI who to hire for estate planning or probate.
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Estate planning is a considered decision, so many clients research for weeks before they reach out. We keep your firm in front of them with content that educates on wills, trusts, and power of attorney, and Scorpion’s Convert AI answers every call and chat around the clock so you capture them the moment they are ready. Firms that turned it on saw visitor-to-lead conversion rise 9%.
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Three things matter most. Build content depth for every case type you handle so you rank across estate planning, will drafting, trust administration, probate litigation, and executor duties. Educate potential clients so they act sooner. And connect your marketing to your case data so you know which campaigns bring in signed clients.
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Most agencies report clicks, calls, and lead counts. Scorpion reports signed clients by source, case value by channel, and cost per signed client. A generic partner does not know the difference between an estate planning lead and a probate litigation lead, and our team has spent 25+ years marketing law firms specifically.
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75% of referred legal consumers check your reviews before they call, and trust matters more in estate and probate than almost anywhere else. Reputation AI sends automated review requests and helps your team respond quickly, so a family choosing who to trust with their legacy sees the credibility that earns the call.
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Advertising and intake improvements often show within 30 to 60 days. Estate planning has a longer decision cycle, so SEO, content, and reputation build over 3 to 6 months as your practice-area pages gain authority. You see progress in one dashboard, with every dollar tied to signed clients and revenue.
