Are Websites for Lawyers Important?
A website is vital for any business, but especially for law firms. Potential clients need a place to find out what kind of services you offer and who you can help and rather than keeping office assistants on the phone all day answering these types of questions, the website does it for you.
A law firm should include the essentials, such as why your firm stands out from the rest, bios for your lawyers, areas you practice in, and resource sections to name a few. It’s not enough to just have one though. Your website needs to be maintained and updated on a regular basis. Testimonials should be included, reviews from clients, any updated contact information. A regularly maintained website paired with a Google My Business listing will help your marketing efforts grow.
What is Search Engine Optimization?
Search Engine Optimization (SEO) is a type of method used in marketing to improve the ranking of your website on search engine results. The higher your page gets ranked, the nearer to the top of the results page you will be and that’s where most clients select their results.
SEO marketing efforts are used to build brand awareness for your firm, develop authority and trust, and get more potential clients on your website which drives up traffic. Providing content on your page that speaks to questions that people may have about legal matters is one sure way to trigger keyword optimization and potential featured snippet opportunities on Google.
What is Digital Advertising?
Because there are so many different types of law firms that deal with various legal matters, it’s essential to have a digital advertising presence for your company. Digital advertising are the banners, ads, landing pages, popups, and social media ads that people see on a regular basis.
Unlike physical advertising, digital advertising is approached from a strategic view so that your ads show up to the client base that you could potentially help. While worldwide advertising is achievable, as a local law firm, you would only want your ads going to your targeted audience. Local service ads by Google are a good place to get started.
Do You Need to Worry About Social Media Marketing?
Facebook is now Meta, Instagram is continuously changing filters, LinkedIn may seem hit or miss, is being on social media as a law firm even worth it? Despite how you may personally feel about the popular communication network, the answer is yes. Social media marketing is part of the core success ladder to gaining new clients.
Marketing on social media is where you engage with potential clients, establish your business, create thought leadership and take advantage of SEO opportunities.
What is Included with Content Marketing?
Content marketing includes the resources your firm puts out in either an educational or promotional manner. That can look like blog posts, videos, podcast posts, webinars, eBooks, newsletters, or anything that falls under online marketing material. Content marketing complements your law firm’s social media marketing (where you can promote it), and SEO efforts (where you can utilize it).
A strong content library increases your law firm’s trust leadership as an authority in your field and builds confidence in your abilities with interested clients. Start with building a content calendar and putting together what you want to put out and when. Organization is key to not feeling overwhelmed, and staying on track and consistent.