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Building a Better Way for Law Firms

Law Firm Digital Marketing

Today, a law firm’s success is linked directly to its online presence. There’s no skirting this issue. Whether you’re looking to dominate your market or succeed in a specific area, you’ll need a partner who understands legal marketing. That’s Scorpion.

Digital Marketing Services

What We Do

Our services encompass every single aspect of branding, marketing, and advertising—combining technology with expertise to deliver real, trackable results. Our approach is smarter, more streamlined, and completely tailored to your goals and needs.

Real-time reporting and analytics, machine learning and automation, and a team dedicated to your every need give your firm the edge it needs. For law firm marketing, there’s no substitute for the support and technology you’ll have at Scorpion.

Services

Marketing Solutions. That Finally Work.

Depending on your needs, we will determine the most effective
way to allocate your budget and reach your goals.

Website Services

  • Design & Development
    Your website is the online face of your practice. A stunning, responsive, and technologically-advanced website will display the image you want, perform the functions you need, and convert visitors into clients. Learn More
  • Content Development
    Content plays an integral role in your overall online presence and the effectiveness of your website and marketing campaign. Our writers convey your unique message and voice while enticing visitors to contact your practice.
  • Live Chat Services
    Nothing compares to talking to a real person about your needs and goals. Live chat services connect your site visitors with someone who can help, leading to higher conversions and a more effective campaign.
  • Search Engine Optimization (SEO)
    People search for everything online. Use this to your advantage with comprehensive search engine optimization (SEO) to maximize organic and local rankings, keeping your firm visible and relevant. Learn More

Account Management

  • Reporting & Analytics
    Minimize the “ups and downs” that can threaten your firm. Real-time reporting and analyses of your traffic, conversions, and even the devices visitors are using provide vital insight to keep your campaign performing.
  • Strategic Planning
    Create and set goals and decide how to allocate resources to carry out your targeted strategy. As your strategic partner, we’ll apply our expertise to address your needs.
  • Online Reputation Monitoring
    What people are saying about your practice can directly impact new business and even return clients. We’ve got your back by monitoring your online reputation to help you stay on top of your game.
  • Online Listing Monitoring
    How your firm appears online can influence your reputation, how easily people can find you, and even the accuracy of the services or messages you display. We monitor online listings to make sure everything is correct.

Digital Marketing

  • Search Advertising (PPC & Maps)
    Get in front of clients who need your services through pay-per-click (PPC) and map advertising, with the knowledge that map listings are correct, campaigns are built based on your budget and goals, and everything will evolve with your needs. Learn More
  • Display & Remarketing Advertising
    Powerful and easy to adapt, display advertising and remarketing increases brand recognition by getting your ad out where potential clients will see it—again and again. When potential clients think of a service, they’ll think of your firm. Learn More
  • Video Marketing & Advertising
    Your videos show the personal side of your firm, and getting them out there helps people understand why they need your counsel. With video advertising, you’ll engage an entirely new field of potential clients.
  • Content Marketing
    Make your voice heard with content marketing tailored to your field. Engage readers and continually improve your reach through native and social media advertising, which is crucial in digital marketing. Learn More
  • Social Media Marketing & Advertising
    Open the door to new business and skyrocket brand awareness with social advertising that engages your community. Target captive audiences to deliver more leads and expand your legal practice. Learn More
  • Email & Directory Advertising
    Maximize your digital campaign with email and directory advertising, which allows the delivery of targeted ads to potential clients.
What We Do

Website Design

Your website is an online representation of your firm. It’s your virtual office, and its design and structure will influence the way potential clients think of your practice. It must be professional, easy to navigate, and include the imagery, colors, and even the font that clearly convey your unique image. The right website will play a key role in turning visitors into leads, and ultimately, into clients.

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What We Do

SEO

Search engine optimization (SEO) refers to your firm’s visibility online, specifically in search engines like Google, Yahoo, or Bing. Your website and the individual pages on your site can be found by voice search, mobile search, or a traditional search on a computer—if they’re correctly structured and optimized.

SEO will impact the amount of traffic your website gets. If your firm’s website appears higher in search engine results, you’re more likely to get visitors. There is no way to effectively “cheat” search engines to get your site to rank organically. It takes time, attention, and continual updates in accordance with ever-changing search algorithms to succeed. Our SEO experts constantly work to keep our clients visible online using industry best practices, not shortcuts.

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What We Do

Paid Advertising

Paid advertising offers a way to market your firm online, through pay-per-click (PPC) advertising. There are many different types, and diversification is a key part of getting the most out of this type of law firm digital marketing.

At Scorpion, our proprietary technology gives us an accurate, easy way to track all paid advertising campaigns across numerous channels, allocating your budget according to the keywords you want to target. We can adjust your campaigns to put more money on what’s working and less on what’s not. It’s smarter advertising, based on your needs.

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What We Do

Social Media & Content Marketing

Social media and content marketing are another piece of the legal marketing puzzle that must be put correctly in place in order to get your website to rank, compel visitors to contact you for a consultation, and convey the right visual identity.

Our writers know how to engage readers and improve your reach in your community through the messaging on your website, informative blogs, social media outreach, and more. Working closely with you, we’ll be your firm’s voice online.

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Our Approach to Law Firm Marketing

What Makes Scorpion Different?

With Scorpion, you’ll have a team that’s dedicated to seeing your firm thrive. We’re not only dedicated to legal marketing, but to your niche or niches, and we are as committed to your success as you are. What’s more, we’re constantly innovating to find newer, better ways to improve your experience and results. We’re building a better way with everything we do, because your success matters.

Digital Marketing Services

Scorpion One for Legal Marketing

Imagine having a dedicated advertising manager who never takes a break or makes a mistake. Scorpion One combines automated technology and machine learning to continually optimize your legal advertising campaigns, identify which channels are producing the best results, and allocate more funds to the channels with the best conversion rates. Your budget will go further with Scorpion One for legal marketing.

How We Help

Which Services Are Right for You?

When it comes to lawyer marketing, the right approach is to use a combination of services. It takes paid advertising and search engine optimization to boost and maintain a firm’s online presence. That’s why we have teams of designers, developers, writers, marketers, and SEO experts to assist our clients in achieving their digital marketing goals. That’s why we’ve developed industry-leading technology that gets the work done in a fraction of the time, with improved accuracy and results.

At Scorpion, we look at the whole picture and constantly innovate, because that's the only way to win.

Legal Marketing, Taken Further. Let's Get Started.

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