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Part 1 | Predictive Analytics Should Be Driving Your Marketing

Rustin Kretz, CEO of Scorpion, and Daylen Farkas, Vice President of Advertising Research, share how artificial intelligence and machine learning are helping home services business owners win customers and discover a return on their marketing. In today's world, technology and the data it commands and collects has made on-demand television and movies, driverless cars, Alexa, and Uber, commonplace. However, many home services business owners are not leveraging it for their marketing.