If you own a plumbing business but don't think video marketing can be used for marketing purposes–think again!
Plumbers, like any other business, can leverage video marketing to showcase various expertise and experience. Videos are not just for huge brands with giant budgets but for any company that wants to get creative to build consumer trust and increase brand visibility.
This article will explore ten creative video marketing examples tailored explicitly for plumbers who want to effectively promote their services, connect with customers, and drive business growth.
Our Plumbing Business Video Picks
If adding videos to your website or social media feels intimidating or you need help figuring out where to start, any of the picks below will be perfect. Don't be shy - pick one for your plumbing business and get shooting.
- Meet Our Team
- Before and After
- Quick Tips
- Customer Testimonials
- Behind the Scenes Footage
- DIY Safety Tips
- Educational Webinars
- Community Involvement
- Frequently Asked Questions
- Emergency Services Highlight
#1: "Meet Our Team" Video
Putting a face to the brand is essential in establishing a personal connection with potential customers. A well-crafted "Meet Our Team" video introduces your plumbing experts, their credentials, and their passion for providing top-notch service. These videos humanize your company and build value and trust with viewers likelier to hire a plumber they feel comfortable with.
#2 "Before and After" Showcase
Everyone likes a satisfying transformation, and showcasing your plumbing skills and the results of your services makes for the perfect video footage. Highlight projects where you solved challenging plumbing issues and transformed properties. This type of video marketing demonstrates your expertise and leaves a lasting visual impression on potential customers.
#3 "Quick Tips" Series
Establish yourself as an authority in the plumbing industry by creating a series of "Quick Tips" videos. These short, informative videos can address common plumbing problems and offer simple solutions that homeowners can try independently. These quick tips position your business as helpful and knowledgeable, encouraging viewers to turn to you when they require professional assistance.
#4 "Customer Testimonials"
Nothing speaks louder than satisfied customers. Compile a series of customer testimonial videos where your clients share their positive experiences with your plumbing services. Testimonials are a powerful way to build credibility and trust, convincing potential customers that your business is reliable.
#5 "Behind the Scenes" Footage
Shake the content up a little and give viewers a glimpse into your day-to-day plumbing operations with "Behind the Scenes" videos. Showcasing your team at work, demonstrating their dedication to quality service, and adhering to safety measures builds transparency and further strengthens your brand reputation.
#6 "DIY Safety Tips" Videos
While some plumbing tasks are best left to the professionals, there are some small projects that homeowners can perform simply on their own. These can be both maintenance and safety checks. Create "DIY Safety Tips" videos that guide viewers through essential plumbing maintenance, such as checking for leaks, insulating pipes, or unclogging drains. This builds goodwill with your audience and fosters a sense of reciprocity.
#7 "Educational Webinars"
Host educational webinars on plumbing-related topics that are relevant to your target audience. These webinars can explore emerging plumbing technologies, eco-friendly solutions, or tips for winterizing plumbing systems. While these might take more effort to build out, these webinars position your plumbing business as an educational resource and attract a broader audience interested in plumbing insights.
#8 "Community Involvement" Videos
Showcase your plumbing company's involvement in local community initiatives, events, or charitable activities. By aligning your brand with positive community contributions, you reinforce a positive image and create a sense of goodwill among potential customers.
#9 "Frequently Asked Questions" (FAQ) Series
Most businesses have these common questions and concerns written out on their websites, but it can be a creative way to showcase them through a video series instead. These videos demonstrate your commitment to customer service and show that you genuinely care about helping homeowners with their plumbing needs.
#10 "Emergency Services Highlight"
If you offer this service, highlight the urgency and reliability of your emergency plumbing services in a compelling video. Emphasize your team's readiness to respond quickly to customers' plumbing emergencies, establishing your business as the go-to option in times of crisis.
Choose Scorpion To Build Your Next Marketing Video
Video marketing has become indispensable for plumbing businesses to stand out, connect with customers, and drive business growth. While you don't have to incorporate all ten creative video marketing examples–you should start with a couple.
With the right videos and video marketing strategy, you can master your company's presence and take your business to new heights for new customers, increased referrals, and positive reviews. Looking for help using videos to grow your plumbing business in your service area? Find out here what’s available for video marketing services, or contact us to get more information.