“Just in the past few years since our partnership with Scorpion began, Hembree Heating & Air has grown by over 300%.”
Josh Hembree
Owner, Hembree Heating & Air Conditioning
“Since working with Scorpion, we've had nothing but record-breaking revenue months... We always hear back from our rep within 10 to 15 minutes.”
Erika Schneider
Co-Owner, A-TEMP Heating, Cooling, & Electrical
Product Solutions
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We have the team you need for all of your marketing needs. We can take care of your website, search engine ranking, email, social, and lead flow so you can focus on running your business.
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HVAC Marketing
Better HVAC marketing for your business.
As an HVAC business owner, you know that marketing is essential for attracting new customers and growing your business. But with so many different marketing options out there, it can be overwhelming to know where to start.
That's where Scorpion comes in.
Our marketing plan is designed specifically for HVAC businesses like yours, helping you attract more customers and increase your revenue. One of the key ways we help HVAC businesses is by improving their online presence. We'll work with you to create a website that not only looks great, but is also optimized for search engines like Google. This means that when potential customers search for HVAC services in your area, your website will be one of the first results they see.
But it's not just about having a website–it's about making sure your website has the right content. We'll help you create content that showcases your expertise and services, so that customers can see that you're the right choice for their HVAC needs.
Attracting new customers is just the first step. You also need to keep them coming back. That's why we offer marketing automation tools that help you stay in touch with your customers. From email campaigns to social media posts, we'll help you stay top of mind with your customers so that when they need HVAC services in the future, they'll know exactly who to call.
We also know that as an HVAC business owner, you're always on the go. That's why we offer a mobile app that lets you keep track of your marketing campaigns no matter where you are. You can easily monitor your website traffic, see how your ads are performing, and even respond to customer reviews–all from the palm of your hand.
At Scorpion, we're committed to helping HVAC businesses like yours succeed. With our user-friendly platform and expert marketing strategies, we'll help you attract new customers, retain existing ones, and grow your business to new heights.
We partner with you to create a strategy that works for your business, not anyone else’s. Your ideal customers can find and choose you, again and again—and you get more of what you want out of your business. Every day.
"Working with Scorpion is infinitely better than what I was doing before, which was just shotgunning money just to keep my phone ringing. There was no strategy.”
Tim Flynn
Owner & CEO, Winters Home Services
“Since working with Scorpion, we've had nothing but record-breaking revenue months... We always hear back from our rep within 10 to 15 minutes.”
Erika Schneider
Co-Owner, A-TEMP Heating, Cooling, & Electrical
"We were kind of very all over the place with our marketing. We didn’t have a very focused brand or a focused method to our marketing… We needed something that was more suitable for where we were going in the future and for the revised Hembree Heating & Air. Where we want to be better and be the best quality, best premiere company in Alabama.”
Josh Hembree
Owner, Hembree Heating & Air Conditioning
"The fact that I'm not even thinking about what needs to be done for my marketing on a day-to-day basis is HUGE for me. There are so many responsibilities I'm constantly juggling. When it comes to marketing, I know it’s being handled, so I don't have to worry about it."
Shane Mays
Co-owner, Leafs-U-Green Landscape Services
My marketing team at Scorpion doesn’t just build my campaigns and call it a day. They make sure to get me set up with the best strategy for reaching my long-term business goals.
Scott Reisack
Owner, EZ Flow Plumbing
HVAC will undoubtedly be a home service that almost every home will require, but that doesn’t mean you don’t need to worry about marketing efforts. With social media, competition, customers coming and going, and changes to the business, it’s more important than ever to heat up your efforts and keep your name in the game for your community. Here’s how to get started.
Websites are the new calling cards and HVAC businesses are no different. But it's not enough to have a website. It needs to be maintained and house the critical information your potential customers are looking for. Because so much time is spent finding services online, if your website doesn't exist or is outdated, you risk driving away potential clients and jobs.
Make sure your website includes up-to-date information about your business, including what services you offer, where you service locally, how to contact you, and estimations of prices. Remember not everything needs to be crammed on your home page. Keep your website clean, simple and easy to navigate, and most of all, mobile-friendly.
Successful HVAC websites often provide a mega form for potential customers to fill in to provide their contact information and request a quote. Other well-performingsites include testimonials, reviews, highlights of what makes you stand out from your competitors, and calls to action.
What is search engine optimization
When you google a certain type of business or search for a phrase, what comes up is thanks to algorithms searching for keywords in content and presenting the findings on a results page. Providing those keywords is a method called search engine optimization, or SEO. SEO marketing is one of the best ways to get your HVAC business discovered organically online.
And it's something HVAC business owners can benefit from. Why? Because if done right, your SEO efforts will put you right in the path of nearby customers searching for your services. Diving into a full-fledged SEO strategy can take time and effort, but it's easy to implement the basics.
Try searching for popular HVAC questions in Google and answering them in your content. Make sure you include typical local HVAC keywords on your website and maintain your site so it provides a good user experience. Pair your website to your Google My Business profile so Google provides your information as a search engine match.
What is digital advertising
Digital marketing advertising works the same way as physical ads, only rather than being the huge billboards that keep you entertained on long family road trips, they show up on your social media, search sites, and inbox.
As an HVAC company, you can see a lot of success with online ads if you know how to leverage them. Your services will almost always be needed eventually by the local community, so an effective ad campaign is one that sets you apart from your competitors. Utilize ad space such as Google Local Service where Google places your business at the top of search engine results. Once Google has verified your business, you will receive the Guaranteed badge that gives customers peace of mind that you're a legit business.
Utilizing HVAC advertising gets your HVAC business out there and into the hands of local clients looking for your services.
Do you need to worry about social media marketing?
No matter how you feel about embarking on social media as a personal matter, your HVAC business needs to have a presence on various platforms in order to grow and engage with current and potential clients. Current best practices for HVAC internet marketing is being consistent on social media, so plan on posting often using a content calendar to stay on track.
A presence on social media gives you a place to promote your business (including showing off good work you or your technicians have done), educate your audience on the type of services your company provides, share promotional material such as discounts, or bundled packages, and provide a place for customers to get to know your business without having to engage until they're ready.
If you're not sure what should be included in an HVAC marketing strategy for social media, plan on starting on one platform and developing straightforward HVAC topics.
What is included with content marketing?
Content marketing includes anything your business puts out that can be considered online material. That includes videos, eBooks, blog posts, podcasts, newsletters, and so forth. Does your HVAC marketing efforts need to include putting all that type of content out? Not exactly, but you do need to publish some in order to build brand trust and recognition.
A good place to start is providing HVAC how-to videos for customers and posting on Youtube (which is material for your social media marketing), and putting together a strategy with what and when you want to put out. Your content can include covering the most popular FAQs that your technicians hear while on the job and providing blog posts about maintaining HVAC appliances that homeowners have.
The whole point is to provide educational material that inspires customers to trust you and reach out to you when they do have a need arise.
“Since working with Scorpion, we've had nothing but record-breaking revenue months... We always hear back from our rep within 10 to 15 minutes.” Erika Schneider Co-Owner, A-TEMP Heating, Cooling, & Electrical
