HVAC Marketing Built For HVAC Companies

Our cutting-edge technology gives you the tools you need to get more leads, more jobs, and more revenue.

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You Have Goals.  We Help You Reach Them.

Whether you are looking to add new techs to your HVAC company, improve your HVAC marketing, enlarge your service area, increase daily calls, or improve your reputation in your community and online—Scorpion gives you the right tools for the job.

Scorpion’s technology ensures that your marketing dollars are working to grow your business, and our dedicated team of HVAC industry experts is here to ensure you’re getting the results that you want to achieve.

“Your company and the people that work there have unlocked the mystery that I have struggled to get under control for many years. You guys have figured it out. I wish I had met you 10 years earlier.”

Tim FlynnWinters Home Services

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HVAC Marketing with  Results You Can See

With Scorpion, the key to your HVAC company’s future is in your hands. We provide the digital tools and marketing know-how, while you set your business goals and outline the strategy to take your success to the next level. Based on the pace you set for growth, our technology and team will deliver the results to increase your revenue.

From ad buying using artificial intelligence to hosting your website, Scorpion technology and our team will help you go grow with marketing. Our visual dashboards and mobile app will help you manage all of it on the go.

Save Money. Save Time With Better HVAC Advertising

Many home services professionals feel like they are throwing their money away when it comes to HVAC marketing. With Scorpion, we know what works and what doesn’t, so every dollar spent on advertising comes back to you in the form of increased leads and booked service appointments. Our hyper-targeted approach puts your HVAC company in front of exactly the kind of local customers you are looking for in your service area.

"I know what Scorpion is to me. And Scorpion is the partner of America Mechanical to provide branding, provide SEO, provide SEM, and all of the magic that your team does for marketing your partners. I would absolutely recommend Scorpion to any other business."

John CornettAmerican Mechanical, Inc.

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It's More Than Just Business

We exist to positively impact our clients' businesses and their future.

  • Brian Maffioli Pilgrim Plumbing

    Pilgrim Plumbing needed a better way to get its name in front of its target customers

    Services 15 locations in greater Massachusetts

    • 30% Increase in Total Leads
    • Surpassed Goal of 1 Million in Revenue
  • Jorge + Pedro Campos Five Star Painting

    Five Star Painting in El Paso wanted to see growth rates that actually made a difference to their business

    It's Not Magic, It's Internet Marketing.

    • 1400% ROI
    • 730% Growth in yearly lead volume
    • 4.3K Growth in organic visits
  • Tim Flynn Winters Home Services

    Finally Finding the Right Marketing Partner

    Tim Flynn of Winters Home Services truly believed that finding a marketing partner to put his interests first was impossible. Until he met Scorpion at a home services conference.

    • 35% Increase in Total Leads
    • 30% Increase in Advertising Leads
    • 2,470% Increase in Organic Web Traffic
  • Brian Maffioli
  • Jorge + Pedro Campos
  • Tim Flynn

How to Get Started with HVAC Marketing

HVAC will undoubtedly be a home service that almost every home will require, but that doesn’t mean you don’t need to worry about marketing efforts. With social media, competition, customers coming and going, and changes to the business, it’s more important than ever to heat up your efforts and keep your name in the game for your community. Here’s how to get started.

Is Website Development Important?

Websites are the new calling cards and HVAC businesses are no different. But it’s not enough to have a website. It needs to be maintained and house the critical information your potential customers are looking for. Because so much time is spent finding services online, if your website doesn’t exist or is outdated, you risk driving away potential clients and jobs. It truly is the center of your HVAC marketing universe.

Make sure your website includes up-to-date information about your business, including what services you offer, where you service locally, how to contact you, and estimations of prices. Remember not everything needs to be crammed on your home page. Keep your website clean, simple and easy to navigate, and most of all, mobile-friendly to improve the conversion of your HVAC marketing.

Successful HVAC websites often provide a mega form for potential customers to fill in to provide their contact information and request a quote. Other well-performing sites include testimonials, reviews, highlights of what makes you stand out from your competitors, and calls to action.

What is Search Engine Optimization?

When you google a certain type of business or search for a phrase, what comes up is thanks to algorithms searching for keywords in content and presenting the findings on a results page. Providing those keywords is a method called search engine optimization, or SEO. SEO marketing is one of the best ways to get your HVAC business discovered organically online. It should be a consistent focus of your HVAC marketing plan.

And it’s something HVAC business owners can benefit from. Why? Because if done right, your SEO efforts will put you right in the path of nearby customers searching for your services. Diving into a full-fledged SEO strategy can take time and effort, but it’s easy to implement the basics.

Try searching for popular HVAC questions in Google and answering them in your HVAC marketing content. Make sure you include typical local HVAC keywords on your website and maintain your site so it provides a good user experience. Pair your website to your Google My Business profile so Google provides your information as a search engine match.

What is Digital Advertising?

Digital marketing advertising works the same way as physical ads, only rather than being the huge billboards that keep you entertained on long family road trips, they show up on your social media, search sites, and inbox.

As an HVAC company, you can see a lot of success with online ads as a part of your HVAC marketing if you know how to leverage them. Your services will almost always be needed eventually by the local community, so an effective ad campaign is one that sets you apart from your competitors. Utilize ad space such as Google’s Local Service where Google places your business at the top of search engine results. Once Google has verified your business, you will receive the Guaranteed badge that gives customers peace of mind that you’re a legit business.

Utilizing HVAC advertising gets your HVAC business out there and into the hands of local clients looking for your services. Anytime you spend money as a part of your HVAC marketing strategy you will want to make sure that you watch your dollars closely. Having good marketing analytics and attribution will help to make sure you aren't wasting money on ineffective HVAC marketing.

Do You Need to Worry About Social Media Marketing?

No matter how you feel about embarking on social media as a personal matter, your HVAC business needs to have a presence on various platforms in order to grow and engage with current and potential clients. Current best practices for HVAC internet marketing is being consistent on social media, so plan on posting often using a content calendar to stay on track.

An HVAC marketing presence on social media sites like Facebook, Twitter, Instagram, and even TikTok gives you a place to promote your business (including showing off good work you or your technicians have done), educate your audience on the type of services your company provides, share promotional material such as discounts, or bundled packages, and provide a place for customers to get to know your business without having to engage until they’re ready.

If you're not sure what should be included in an HVAC marketing strategy for social media, plan on starting on one platform and developing straightforward HVAC topics.

What is Included with Content Marketing?

Content marketing includes anything your business puts out that can be considered online material. That includes videos, eBooks, blog posts, podcasts, newsletters, and so forth. Does your HVAC marketing efforts need to include putting all that type of content out? Not exactly, but you do need to publish some in order to build brand trust and recognition.

A good place to start is providing HVAC marketing how-to videos for customers and posting on YouTube (which is material for your social media marketing), and putting together a strategy with what and when you want to put out. Your content can include covering the most popular FAQs that your technicians hear while on the job and providing blog posts about maintaining HVAC appliances that homeowners have.

The whole point is to provide educational material that inspires customers to trust you and reach out to you when they do have a need arise.

Frequently Asked Questions

  • What is HVAC marketing?

    HVAC marketing is a strategy to promote, sell, and raise awareness of your business. Strategies include promotions, content development, HVAC advertising, and targeting the right people so you get more leads and land more jobs.

  • Why do I need HVAC marketing?

    HVAC companies can no longer only depend on physical advertisement. Digital marketing puts you at the forefront where your audience is spending their time. If you focus on HVAC advertising, local SEO, and local service ads, incorporated in your HVAC marketing efforts, your business can flourish.
    HVAC marketing provides your business with brand awareness, revenue generation, and lead generation so you can get more clients booking more jobs.

Let’s talk about business growth. Schedule a consultation

It’s no small feat to put your time and energy into developing HVAC marketing strategies, but it is possible. And, as always, if you need a helping hand, Scorpion is ready to make that jump with you.

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It's More Than Just Business

We exist to positively impact our clients’ businesses and their future.

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My marketing team at Scorpion doesn’t just build my campaigns and call it a day. They make sure to get me set up with the best strategy for reaching my long-term business goals.
Scott Reisack Owner, EZ Flow Plumbing
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