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Building Trust through Video Marketing

Jill Wilson, PR Director at Scorpion, is excited about one of their most recent Public Relations efforts, their new original series "Get to Work." This unscripted show follows Jill and her co-host across the country as they visit their clients and do their job for the day. Their most recent trip to Austin, TX for Episode 4 involved investigative plumbing. She shares how experiencing and filming a day in the life of their clients gives her team a better understanding of their clients. It also allows them to create new video content for their clients to use in their marketing mix which is incredibly valuable.