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Building Trust through Video Marketing

Jill Wilson, PR Director at Scorpion, is excited about one of their most recent Public Relations efforts, their new original series "Get to Work." This unscripted show follows Jill and her co-host across the country as they visit their clients and do their job for the day. Their most recent trip to Austin, TX for Episode 4 involved investigative plumbing. She shares how experiencing and filming a day in the life of their clients gives her team a better understanding of their clients. It also allows them to create new video content for their clients to use in their marketing mix which is incredibly valuable.
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The Sharpest Toolâ„¢

Meet the Hosts

  • Cheryl McRae

    Director of Vertical Marketing
    Cheryl McRae is the Director of Vertical Marketing and Producer of The Sharpest Tool™ podcast. She spearheads Scorpion’s strategy for educating home services businesses about digital marketing and connecting them to solutions for acquiring new customers. Cheryl brings more than 15 years of award-winning national and international marketing expertise to the Scorpion team. When Cheryl isn’t working, she’s typically busy kickboxing, strength training, hiking, and enjoying California’s beautiful weather and Pacific Ocean.
    Cheryl McRae's Headshot
  • Josh Smith

    Vice President of Internet Marketing
    Josh Smith is the Vice President of Marketing for the Home Services division at Scorpion. He manages the development of the marketing team that handles all of the home service accounts across the organization. He works to continually sharpen the team with industry knowledge, support, and tools to ensure that home services professionals increase their revenue and grow their businesses. With Josh's high energy and home services expertise, he loves to talk about leadership, motivation, taking life by the horns and crushing the goals that clients set out to accomplish.
    Josh Smith's Headshot

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