When they’re deciding which attorney to retain, there’s an extremely high chance your potential clients will turn to online reviews — 92% of consumers say they use them. In this episode, Jeremy Cotten, the founder of Cotten Law Firm in Raleigh, NC, explains how he’s built up such a strong reputation and how it helps place his firm a step above competitors in potential clients’ minds. Take a listen for tips and tools you can use to put your firm in a position to get five stars every time.
Kelly CarpenterDirector of Internet MarketingFocused on helping criminal defense firms solve their marketing challenges, Kelly has been at Scorpion since 2008 and has grown alongside our company — becoming an expert over time in client marketing, project management, and content development. Her background in English makes her one of the strongest communicators in our organization, and she’s well-known among clients and coworkers alike for her warm personality and light-hearted sense of humor. What she loves most about her job is providing people with a positive experience while they grow their businesses. Outside of work, Kelly is a health and wellness junkie, dog mom, and wife of country music artist, Cort Carpenter.