We understand running an electrical business can be hard. That's why we partner with you to build a great website, improve your rankings, and enhance your marketing so you can get more leads, new customers, and build your brand.
“Since working with Scorpion, we've had nothing but record-breaking revenue months... We always hear back from our rep within 10 to 15 minutes.”
Erika Schneider
Co-Owner, A-TEMP Heating, Cooling, & Electrical
Product Solutions
There’s no business like yours. Let’s make it known.
Better marketing for better leads
Our team develops everything from engaging content, to social media posts, to effective advertising to maximize your marketing budget. Plus, with the help of our cutting-edge artificial intelligence technology, we help your business appear higher and quicker in search engine results.
Smooth operations on the go
Our user-friendly platform provides you with all the essential marketing and business data you need, from lead flow to appointments, and customer information, giving you the insights you need to run your business effectively. With our mobile app, you can even stay on top of your marketing on the go!
A partner you can count on
Our team partners with you to run your marketing, help set goals, research your customers, and give you everything you need to keep your phone ringing.
Electrical marketing
Increase leads. Increase revenue.
As an electrician, your main focus is on providing exceptional electrical services to your customers. However, in today's digital age, having a strong online presence is just as important. This is where Scorpion can help.
At Scorpion, we understand the challenges electricians face when it comes to marketing their business. That's why we offer a wide range of digital marketing solutions tailored specifically to your needs as an electrician.
The plan is simple. We handle your entire marketing strategy, from asset creation, lead generation, search engine ranking, marketing automation, and reporting and analytics.
One of the key ways we help electricians is by creating a strong, engaging website. We know your website is the digital face of your business, and it needs to make a great first impression. Our team of experienced designers and developers will work with you to create a website that not only looks great but also helps you attract new customers.
In addition to website design, we also offer search engine optimization (SEO) services to help your website rank better. This means when potential customers search for electricians in your area, your website will appear at the top of the list. This can help you attract more traffic and, ultimately, generate more leads for your business.
Then, we’ll write and create ads that get your phones ringing off the hook. Our strategy incorporates everything from advertising on Google and Facebook to complex concepts like retargeting, display, and mobile ads. We’ll begin with search engine advertising and work with social media advertising, and more.
At Scorpion, we understand that as an electrician, you don't have a lot of time to spend on marketing. That's why we offer marketing automation solutions that can help streamline your marketing efforts. Our platform allows you to automate tasks like email marketing, lead nurturing, and more, so that you can focus on what you do best.
If you're looking to grow your electrical business and attract more customers, Scorpion can help. We offer a wide range of digital marketing solutions that are tailored specifically to your needs as an electrician. Contact us today to learn more.
We partner with you to create a strategy that works for your business, not anyone else’s. Your ideal customers can find and choose you, again and again—and you get more of what you want out of your business. Every day.
“Since working with Scorpion, we've had nothing but record-breaking revenue months... We always hear back from our rep within 10 to 15 minutes.”
Erika Schneider
Co-Owner, A-TEMP Heating, Cooling, & Electrical
"Finally, a Marketing partner that I feel good about. One that has exceeded their promises and provided daily attention to our marketing channels...I couldn't be happier with my marketing strategies!"
Dean Morgan
Owner, Discount Service Electric
"The fact that I'm not even thinking about what needs to be done for my marketing on a day-to-day basis is HUGE for me. There are so many responsibilities I'm constantly juggling. When it comes to marketing, I know it’s being handled, so I don't have to worry about it."
Shane Mays
Co-owner, Leafs-U-Green Landscape Services
"Working with Scorpion is infinitely better than what I was doing before, which was just shotgunning money just to keep my phone ringing. There was no strategy.”
Tim Flynn
Owner & CEO, Winters Home Services
My marketing team at Scorpion doesn’t just build my campaigns and call it a day. They make sure to get me set up with the best strategy for reaching my long-term business goals.
Scott Reisack
Owner, EZ Flow Plumbing
When it comes to your electrical marketing efforts does it look like the lights are off and nobody’s home? Or you’re trying to venture into it, but not seeing the results you want? Here are a few easy-to-implement tips to get started.
Your electrical company website is your most important form of marketing. It’s where customers can learn more about your business, contact you, and schedule appointments with your technicians.
In order to rank well on Google, you need to make sure your website contains vital information about your business and is updated regularly. The most relevant content you want to include is your contact information or a form that customers can fill in to be contacted by you, your location, where you service, what licensing your business holds, the list of specialties you perform, any reviews or testimonials from previous clients, an introduction to you and your team, and a layout of your past work.
A well-rounded website is continuously maintained, mobile-friendly, paired with your business info on Google My Business, and makes use of SEO keywords for electricians. Make sure your contact info and specialties are listed high on the page. Use terms that customers may search for in your content so search engines identify you as a source for inquires.
What is search engine optimization?
Search Engine Optimization also known as SEO, is when your business page contains keywords relevant to the searches performed on search engine sites. It’s an important strategy in your marketing efforts because it allows your target audience to find you when they’re searching for local electricians in their area.
So how do you maximize this opportunity? By understanding what your audience is looking for and putting keywords and phrases in the body of your website copy. There are plenty of tools out there that help you know which SEO keywords to include, but basically, you want to consider phrases or words your customers might search for— ‘how to fix an overloaded circuit’ is one example. Providing a blog post, copy block, or video with this exact phrase in the title will help online algorithms find your page and provide it as a source for the user searching for it. That’s how your site goes from being buried in Google results pages to the top hits listed first.
What is digital advertising?
Digital Advertising is a marketing strategy that targets your ideal online audience with ads, banners, popups, landing pages, or email schemes. There are other digital advertising examples, but these are the most common.
Since you’re a localized electrical business, the budget you spend on youradvertising efforts should be geared towards getting you in front of the people you can help. A targeted digital advertising plan is how you make that happen.
A good place to start is to make sure your Google My Business information is current, your website is up to date and you have a presence on social media (more on that later). Next, you want to turn to resources, like Local Service ads that will help minimize your expenses while maximizing your exposure. Taking an ad out in the local paper or spending the money on a commercial is no longer the best way to land new jobs. Your ideal clients are all online, and that’s where you want your electrical business to be as well.
Do you need to worry about social media marketing?
Short answer, yes! But here's the long answer. Think of social media like setting up the lights and wiring for a big new business building. The more lights you add, the more people will see it from afar. I know, it's a weird analogy but social media can reach a lot more people than you think.
By having an active social media account, you can showcase the work of your team and your business, provide valuable educational content, build your brand presence, and give potential clients a place to get to know you and your business. A successful social media platform includes testimonials about your business, reviews, information about who you are, and the expertise you can provide.
Tap into different platforms such as LinkedIn, Instagram, and Facebook. Post often and interact with people who visit, comment, or like your site. Social media is the ideal place to communicate with people in your vicinity who may be looking for electricians for their home services needs.
What is included with content marketing?
Content marketing is all the information your business puts out to educate and entice your audience. Think of it as the meat of your entire marketing layout. Without the content, your ads, social media posts, website, and SEO keywords would be nonexistent.
Overall, it consists of any and all online material you publish for your company. To really see your marketing efforts grow, you want to create and put out various resources for people to utilize. That includes blogs posts, videos, social media posts, eBooks, webinars, and any other content that can be found online.
To make the most of your efforts, develop a content strategy plan that you can follow so you're not just randomly posting and getting zero hits, views, and results. A content calendar is helpful to keep yourself and your team organized. To get started, think about common questions your previous customers have had, common jobs that your technicians have to fix, or up-to-date information about your business. From there, address those topics in an online resource. You can choose to do 'how-to' videos and post them on social media or, blog posts about common electrical questions, and announcements in an email scheme about sales, promotions, or seasonal savings customers can enjoy.
The sky is the limit with how much content you can put out, just remember to keep it consistent, filled with SEO target keywords, and valuable for your audience.
“Since working with Scorpion, we've had nothing but record-breaking revenue months... We always hear back from our rep within 10 to 15 minutes.” Erika Schneider Co-Owner, A-TEMP Heating, Cooling, & Electrical
