We understand running an electrical business can be hard. That's why we partner with you to build a great website, improve your rankings, and enhance your marketing so you can get more leads, new customers, and build your brand.
“Since working with Scorpion, we've had nothing but record breaking revenue months, which is awesome.”
Erika Schneider
Co-Owner, A-TEMP Heating, Cooling, & Electrical
Product Solutions
There’s no business like yours. Let’s make it known.
Better marketing for better leads
When it comes to lead generation, quality is always over quantity. Our marketing services include lead generation strategies to help keep your business top of mind. And through our lead management system, we cut through the noise of spam and bots to make sure only customers interested in your electrical services enter your inbox.
Smooth operations on the go
Our user-friendly platform provides you with all the essential marketing and business data you need, from lead flow to appointments and customer information, giving you the insights you need to run your business effectively. With our mobile app, you can even stay on top of your marketing on the go.
A partner you can count on
Being a full-service marketing provider gives you access to everything you need to help your electrical business grow. From website design to search engine optimization, we're here to partner with you to run your marketing, help set goals, research your customers, and provide you with everything you need to keep your schedule full.
Electrical marketing
Increase leads. Increase revenue.
As an electrician, your main focus is on providing exceptional electrical services to your customers. Today maintaining a strong online presence is just as important. This is where Scorpion can help.
At Scorpion, we understand the challenges electricians face when it comes to marketing their businesses. That's why we offer a wide range of digital marketing solutions tailored specifically to your needs as an electrician.
The plan is simple. We handle your entire marketing strategy, from asset creation and lead generation to search engine ranking, marketing automation, and reporting and analytics.
One of the key ways we help electricians is by creating a robust, engaging website. We know your website is the digital face of your business, and it needs to make a great first impression. Our team of experienced designers and developers will work with you to create a website that not only looks great but also helps you attract new customers.
In addition to website design, we also offer search engine optimization (SEO) services to help your website rank better. This means when potential customers search for electricians in your area, your website will appear at the top of the list. This can help you attract more traffic and, ultimately, generate more leads for your business.
Then, we’ll write and create ads that get your phones ringing off the hook. Our strategy incorporates everything from advertising on Google and Facebook to complex concepts like retargeting, display, and mobile ads. We’ll begin with search engine advertising and work with social media advertising, and more.
At Scorpion, we understand that as an electrician, you don't have a lot of time to spend on marketing. That's why we offer marketing automation solutions that can help streamline your marketing efforts. Our platform allows you to automate tasks like email marketing, lead nurturing, and more, so that you can focus on what you do best.
If you're looking to grow your electrical business and attract more customers, Scorpion can help. We offer a wide range of digital marketing solutions that are tailored specifically to your needs as an electrician. Contact us today to learn more.
We partner with you to create a strategy that works for your business, not anyone else’s. Your ideal customers can find and choose you, again and again—and you get more of what you want out of your business. Every day.
“Since working with Scorpion, we've had nothing but record breaking revenue months, which is awesome.”
Erika Schneider
Co-Owner, A-TEMP Heating, Cooling, & Electrical
When it comes to your electrical marketing efforts, does it look like the lights are off and nobody’s home? Or you’re trying to venture into it, but not seeing the results you want? Here are a few easy-to-implement tips to get started.
Is website development important for electricians?
Your electrical company website is your most important marketing tool. It’s where customers can learn more about your business, contact you, and schedule appointments with your technicians.
To rank well on Google, you need to make sure your website contains vital information about your business and that it is updated regularly. The most relevant content you want to include is your contact information or a contact form, your location and service area, licensing details, a comprehensive list of specialties, customer reviews and testimonials, an introduction to you and your team, and examples of your past work.
A well-rounded website requires continuous maintenance, mobile-friendly design, integration with your business info on Google My Business, and optimization with relevant SEO keywords for electricians. Make sure your contact info and specialties are listed prominently on the page. Use terms that customers may search for in your content so search engines identify you as a source for inquiries.
What is search engine optimization?
Search Engine Optimization also known as SEO, involves incorporating relevant keywords into your business page that align with searches users perform on search engine sites. It’s an important strategy in your marketing efforts because it allows your target audience to find you when they’re searching for local electricians in their area.
So how do you maximize this opportunity? You need to understand what your audience is searching for and incorporate those keywords and phrases into the content of your website. There are plenty of tools out there that help you know which SEO keywords to include, but basically, you want to consider phrases or words your customers might search for—such as ‘how to fix an overloaded circuit.' Creating a blog post, copy block, or video with this exact phrase in the title will help online algorithms find your page and provide it as a source for the user searching for it. That’s how your site goes from being buried in Google results pages to the top hits listed first.
What is digital advertising?
Digital advertising is a marketing strategy that targets your ideal online audience through avenues such as ads, search engine marketing, landing pages, or interactive content campaigns.
As a localized electrical business, your advertising budget should be geared towards getting you in front of the people you can help. A targeted digital advertising plan is how you make that happen.
A good place to start is to make sure your Google My Business information is current, your website is up to date and you have a social media presence. Explore resources like Local Service ads to maximize exposure while minimizing expenses. Traditional advertising methods like newspaper ads or commercial are no longer the best way to land new jobs. Your ideal clients are all online, and that’s where you want your electrical business to be as well.
Do you need to worry about social media marketing?
The short answer is yes. But here's the longer explanation. Think of social media as the process of setting up the lights and wiring for a big new business building. Similar to how more lights make the building visible from a distance, active user engagement on social media can significantly expand your reach.
By having an active social media account, you can showcase the work of your team and your business, provide valuable educational content, build your brand presence, and give potential clients a place to get to know you and your business. A successful social media platform includes testimonials about your business, reviews, information about who you are, and the expertise you provide.
Tap into different platforms such as LinkedIn, Instagram, and Facebook. Post often and interact with people who visit, comment, or like your site. Social media is the ideal place to communicate with people in your vicinity who may be looking for electricians for their home services needs.
What does content marketing include?
Content marketing is all the information your business puts out to educate and entice your audience. Think of it as the meat of your entire marketing layout. Without the content, your ads, social media posts, website, and SEO keywords would be nonexistent.
In essence, content marketing encompasses, all the online material your company publishes. To really see your marketing efforts grow, you want to create and put out various resources for people to utilize. That includes blog posts, videos, social media posts, eBooks, webinars, and any other content accessible.
To make the most of your efforts, develop a content strategy plan that you can follow so you're not just randomly posting and getting zero hits, views, and results. A content calendar is helpful to keep yourself and your team organized. To get started, think about common questions your previous customers have had, common jobs that your technicians have to fix, or up-to-date information about your business. Address these topics in various online resources, such as ‘how-to’ videos for social media or blog posts tackling common electrical queries. Utilize email campaigns for announcements about sales, promotions, or seasonal savings that customers can enjoy.
The sky's the limit for content creation, just remember to maintain consistency fill it with SEO target keywords, and ensure its value for your audience.
“Since working with Scorpion, we've had nothing but record breaking revenue months, which is awesome.” Erika Schneider Co-Owner, A-TEMP Heating, Cooling, & Electrical
