Is Website Development Important?
Similar to finding a person on social media before meeting them for the first time, customers want a place to look and get to know your business before engaging with you. Your plumbing website provides that jumping off point for them. It is the center of your plumber marketing universe.
A good plumbing website contains vital information first such as your location, your area of expertise, where you service and how to get in touch with you. Other factors include client testimonials, reviews, cost estimations, and informative content that the client will find helpful.
Your plumber marketing website home page will also be the backbone to all your marketing efforts. A well-designed and user-friendly site is the first stepping stone for winning new clients and first impressions matter, even if they’re made online.
What is Search Engine Optimization?
Search Engine Optimization, known less formally as SEO in the plumber marketing world, is one of the main ways your website is ranked in answer to search engine inquiries. When you use certain keywords on your site, search engines like Google target those keywords and rank you higher according to the information being sought.
SEO efforts can be as successful as having your plumber business website pop up when someone searches for plumbers in your area or quoting your answer to when to replace faucet cartridges as a featured snippet.
Plumbing companies have been kept alive by word-of-mouth clients and loyal customers, but with so many people using the internet to find the home services help they’re looking for, you need to rank high in Google in order to keep your client list growing. Combining SEO with referral visits can keep your plumber marketing plan humming.
That includes understanding the user’s intent, getting your business at the top of the list, and speaking from a place of authority and trust. Utilizing marketing skills and SEO best practices will put you in a position where clients are calling you. Focus on providing plumbing keywords on your website to naturally build your SEO presence.
What is Digital Advertising?
Digital advertising has become even more of a necessity than physical advertising with customers seeking home services help online—including plumbing. When targeted to the right people as part of your plumber marketing plan, digital advertising can raise brand awareness, boost growth, and provide a roadmap to marketing efforts.
Your business gets put at the forefront of digital platforms, including social media and search engines and that’s essential to grow your business in this day and age. Because your plumbing business is limited to who you can provide services for, it’s important that your ad efforts and money aren’t wasted on a global reach.
For example, you would not want your Instagram ads showing up for people in Canada if your business is based in Illinois. Using best practices for digital advertising, such as narrowing down buyer personas, is the best way for your advertising efforts to equal the bang for your buck. Start small with placements such as Google ads or local ad partners.
Do You Need to Worry About Social Media For Plumber Marketing?
We know what you’re thinking. A backed-up septic tank isn’t material for a viral video, but being on social media is now one of the basic foundations of building your business with plumber marketing. Plumbers have a unique advantage of providing educational marketing posts along with promotional material and it’s something you should take advantage of if you’re not already.
Social media provides you with a unique platform to actively engage with current and potential clients and build trust and loyalty. Many plumbing businesses have joined Youtube to create and promote educational videos, including “how to’s” while costing very little to make. As always, start off small and create content that would be beneficial to potential customers, while also promoting your business and where you provide service. The more you engage with your audience, the more of a household name you will become.
What is Included with Content Marketing?
Content marketing is the bulk of the information you put out. That includes case studies, blog posts, podcast posts, eBooks, videos, anything that can be attributed to online material. This is also where a lot of your SEO efforts will take place.
Similar to the educational videos you could put out going over typical home plumbing fixes, content marketing is your place to stimulate interest in your brand and grow audience trust. Social media and content marketing work hand in hand and the two segments should complement each other. Content marketing as a whole is your chance to show your expertise in the plumbing field, build client trust, and increase your bookings. Even if your published material is short, or your videos brief, you are still putting yourself in a good position to start ranking on search engines.