Plumber Marketing Built For The Trades

Scorpion provides essential marketing tools such as website development, content creation, and social media to unclog your marketing efforts and let the business growth flow in. 

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You Have Goals.  We Help You Reach Them.

Whether you are looking to add new techs to your plumbing company, enlarge your service area, increase daily calls, or improve your reputation in your community and online—Scorpion gives you the right tools for the job. Scorpion’s technology ensures that your marketing dollars are working to grow your business, and our dedicated team of plumbing industry experts is here to ensure you’re getting the results that you want to achieve.

"Seeing how [Scorpion] runs their business, it really mattered to me because that's how we run our business. We keep it very family, we keep it very open. There's trust."

Chris ClineYochim Plumbing Services Inc.

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A Virtual Business Partner To  Run Your Marketing

With Scorpion, you get a partner with 20+ years of experience helping small businesses with their marketing. We provide the digital tools, including real-time reporting and marketing know-how, while you set your business goals and outline the strategy to take your success to the next level. Based on the pace you set for growth, our technology and team will deliver the results to increase your revenue.

Save Money. Save Time.

Many plumbers feel like they are throwing their money away when it comes to marketing. With Scorpion, we know what works and what doesn’t, so every dollar spent on advertising comes back to you in the form of increased leads and booked service appointments. Our hyper-targeted approach puts your plumbing company in front of exactly the kind of local customers you are looking for in your service area.

"I know what Scorpion is to me. And Scorpion is the partner of America Mechanical to provide branding, provide SEO, provide SEM, and all of the magic that your team does for marketing your partners. I would absolutely recommend Scorpion to any other business."

John CornettAmerican Mechanical, Inc.

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It's More Than Just Business

We exist to positively impact our clients' businesses and their future.

  • Josh Hembree Hembree Heating & Air Conditioning

    Heating Up Marketing Results with a Partner that Delivers

    Servicing 12 Locations in Greater Alabama

    • 57% Lead volume increase yearly
    • 108% Website traffic
    • $4M Revenue increase
  • Brian Maffioli Pilgrim Plumbing

    Pilgrim Plumbing needed a better way to get its name in front of its target customers

    Services 15 locations in greater Massachusetts

    • 30% Increase in Total Leads
    • Surpassed Goal of 1 Million in Revenue
  • Jorge + Pedro Campos Five Star Painting

    Five Star Painting in El Paso wanted to see growth rates that actually made a difference to their business

    It's Not Magic, It's Internet Marketing.

    • 1400% ROI
    • 730% Growth in yearly lead volume
    • 4.3K Growth in organic visits
  • Josh Hembree
  • Brian Maffioli
  • Jorge + Pedro Campos

How to Get Started with Plumber Marketing

Like the intricate world of pipes, sewers, and drains, there’s more that goes on behind the scenes in marketing than just the results. It’s important to address all marketing openings and leave nothing behind. After all, there’s nothing worse than a clogged system. In this section, you will get a better understanding of the nitty gritty work behind what can make marketing so effective for your plumbing business and how you can get started.

Is Website Development Important?

Similar to finding a person on social media before meeting them for the first time, customers want a place to look and get to know your business before engaging with you. Your plumbing website provides that jumping off point for them. It is the center of your plumber marketing universe.

A good plumbing website contains vital information first such as your location, your area of expertise, where you service and how to get in touch with you. Other factors include client testimonials, reviews, cost estimations, and informative content that the client will find helpful.

Your plumber marketing website home page will also be the backbone to all your marketing efforts. A well-designed and user-friendly site is the first stepping stone for winning new clients and first impressions matter, even if they’re made online.

What is Search Engine Optimization?

Search Engine Optimization, known less formally as SEO in the plumber marketing world, is one of the main ways your website is ranked in answer to search engine inquiries. When you use certain keywords on your site, search engines like Google target those keywords and rank you higher according to the information being sought.

SEO efforts can be as successful as having your plumber business website pop up when someone searches for plumbers in your area or quoting your answer to when to replace faucet cartridges as a featured snippet.

Plumbing companies have been kept alive by word-of-mouth clients and loyal customers, but with so many people using the internet to find the home services help they’re looking for, you need to rank high in Google in order to keep your client list growing. Combining SEO with referral visits can keep your plumber marketing plan humming.

That includes understanding the user’s intent, getting your business at the top of the list, and speaking from a place of authority and trust. Utilizing marketing skills and SEO best practices will put you in a position where clients are calling you. Focus on providing plumbing keywords on your website to naturally build your SEO presence.

What is Digital Advertising?

Digital advertising has become even more of a necessity than physical advertising with customers seeking home services help online—including plumbing. When targeted to the right people as part of your plumber marketing plan, digital advertising can raise brand awareness, boost growth, and provide a roadmap to marketing efforts.

Your business gets put at the forefront of digital platforms, including social media and search engines and that’s essential to grow your business in this day and age. Because your plumbing business is limited to who you can provide services for, it’s important that your ad efforts and money aren’t wasted on a global reach.

For example, you would not want your Instagram ads showing up for people in Canada if your business is based in Illinois. Using best practices for digital advertising, such as narrowing down buyer personas, is the best way for your advertising efforts to equal the bang for your buck. Start small with placements such as Google ads or local ad partners.

Do You Need to Worry About Social Media For Plumber Marketing?

We know what you’re thinking. A backed-up septic tank isn’t material for a viral video, but being on social media is now one of the basic foundations of building your business with plumber marketing. Plumbers have a unique advantage of providing educational marketing posts along with promotional material and it’s something you should take advantage of if you’re not already.

Social media provides you with a unique platform to actively engage with current and potential clients and build trust and loyalty. Many plumbing businesses have joined Youtube to create and promote educational videos, including “how to’s” while costing very little to make. As always, start off small and create content that would be beneficial to potential customers, while also promoting your business and where you provide service. The more you engage with your audience, the more of a household name you will become.

What is Included with Content Marketing?

Content marketing is the bulk of the information you put out. That includes case studies, blog posts, podcast posts, eBooks, videos, anything that can be attributed to online material. This is also where a lot of your SEO efforts will take place.

Similar to the educational videos you could put out going over typical home plumbing fixes, content marketing is your place to stimulate interest in your brand and grow audience trust. Social media and content marketing work hand in hand and the two segments should complement each other. Content marketing as a whole is your chance to show your expertise in the plumbing field, build client trust, and increase your bookings. Even if your published material is short, or your videos brief, you are still putting yourself in a good position to start ranking on search engines.

Frequently Asked Questions

  • What is plumber marketing?

    Plumber marketing is the action your business takes to promote your services using market research, advertising, social media engagement, and promotions to increase brand awareness.

  • Why do I need plumber marketing?

    Word-of-mouth is no longer effective as the only means of advertising. With the world moving towards a digital market, plumbing businesses need to be aggressive about getting their name out there and in front of the local customers that can turn into clients of their business.

Let’s talk about business growth. Schedule a consultation

Building or nurturing your plumbing marketing efforts can go a long way in expanding your client list. And now you have the right tools in your belt to get started. And if you should need a helping hand, Scorpion is ready to see it through.

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Amazing things happen when your marketing works.

It's More Than Just Business

We exist to positively impact our clients’ businesses and their future.

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My marketing team at Scorpion doesn’t just build my campaigns and call it a day. They make sure to get me set up with the best strategy for reaching my long-term business goals.
Scott Reisack Owner, EZ Flow Plumbing
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