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Early Data: How COVID-19 Is Affecting Consumer Behavior


We’re going through some strange times right now. There is a lot of confusion, concern, and uncertainty regarding COVID-19 and the impact it will have on our health and the health of our loved ones—not to mention the economy as a whole. As a home services professional, you’re facing the added pressure of running a business in the midst of this pandemic.

Scorpion is here to help. Yes, we are dealing with a frightening situation that’s affecting people across the planet. But the home services industry can survive. Your company can survive.

There is ALWAYS a need for plumbers, electricians, HVAC techs, and other home services professionals. While some optional services, like lighting or landscape design, may see a slight downtrend, most of the services that our clients provide are still in high demand.

We’re actually seeing an increase in search volume and traffic for services relating to indoor air quality, water purification, septic services, duct cleaning, drain cleaning, and emergency services.

Across virtually every area of home services, we’re seeing:

  • More leads
  • Higher conversion rates
  • Lower costs per lead

So far this month, our plumbing, HVAC, and electrical clients are outperforming previous campaigns like never before. This includes the lowest cost per lead since last June, more leads, and higher conversion rates. While one might assume that during this crisis the well has run dry, our heating and cooling clients are on pace for the most leads in a month since last summer, and conversion rates are up.

We’ve Got Your Back

Long story short: we’re going through some challenging times, but there are more opportunities for home services companies than ever before, at a lower cost. Your services are needed, so now is the time to push. You have a unique opportunity to keep your business going strong and to keep your techs busy.

We hope this brings you some peace of mind, and please remember that we’ve got your back. Your services have never been more needed, and that’s manifesting itself in the world of online advertising.

Stay safe out there.

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