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  • "Scorpion has been an incredible partner when it comes to presenting our brand to the public. I truly feel like they have a vested interest in our business, and care that we’re satisfied–and growing."
    Kelsey Stuart Bloomin' Blinds Business: Home Services
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  • "Before we started working with Scorpion, a lot of our digital services were very fragmented."
    Jane Campbell Outdoor Living Brands Business: Franchise Development
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  • The key difference with Scorpion is they talk about the future. They educate us on where the industry is going and where we need to be as a franchise.
    Michael Lohman Go Mini's Business: Franchise Development
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  • “Scorpion’s service is phenomenal. Ever since we started working with them, we’ve been able to maximize our recruitment efforts, and we’ve seen a consistent positive return on investment. We couldn’t have achieved this level of growth so quickly without a hands-on partner like Scorpion.”
    David Mesa PJ's Coffee Business: Franchise Development
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  • "Thank you for your insane and impressive work ethic, great insights, and always being one step ahead of us. It’s been an absolute pleasure and privilege to work with you!"
    Shana Krisan Goldfish Swim School Business: Franchise Development
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  • “We lean on [Scorpion] to a significant extent. They’re important to the operations of our company. They’re important to our reputation, to our brand, to the success of our franchise owners. By far, Scorpion is our most important partnership across Gotcha Covered.”
    Paul Linenberg Gotcha Covered Business: Home Services
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  • "After a number of companies through the years, like franchisors have gone through, we were very pleased to find Scorpion. No other company we've worked with in digital had the talent that Scorpion has. The sheer brain power, the sheer understanding of what it takes to have a solid digital presence from website to SEO to all your content, your reviews, your social media."
    Brian Clark Service Team of Professionals Business: Home Services
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  • “Working with Scorpion going forward I think is probably our best bet at having the biggest impact on the tutoring world that we can.”
    Khya Fellingham Tutor Doctor Business: Franchise Development
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  • "They are right on it to answer me quickly and to get a fast resolution, and it really feels like they’re in the office next door. So for me at the end of the day, that’s really what working with Scorpion means. It means that I’m bigger than just me, and I have a team of people who support me and who act like they work here with me."
    Heather McLeod The Cleaning Authority Business: Home Services
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Go Mini's Outdoor Living Brands Authority Brands Zoom Drain Bloomin' Blinds The HomeTeam Inspection Services Outdoor Lighting Perspectives FASTSIGNS Home Helpers Goldfish Swim School Merry Maids Camp Bow Wow PJ's Coffee Smoothie King Sport Clips Gotcha Covered Wing Zone Massage Heights The Cleaning Authority

Trusted By Thousands of Franchises

Amazing things happen when your marketing works.

Brand Management & Customer Acquisition Made Easy

Get the tools and expertise you need to consolidate your marketing efforts and enable every one of your locations to grow.

Scorpion combines cutting-edge technology with award-winning service. We help franchises strengthen their brand and bring in more customers by creating valuable website content, running efficient advertising campaigns on search engines like Google, building strategies that increase positive reviews, and more.

Brand-Level & Local Search Engine Optimization

Making sure your franchise locations are visible online is a key component of their success. With Scorpion’s search engine optimization (SEO) expertise, you can stay informed on how people are searching for businesses like yours and quickly implement changes that boost online visibility—helping attract potential franchisees and driving more customers to existing locations.

Artificial Intelligence Makes Efficient Decisions

Scorpion’s artificial intelligence-powered technology analyzes results from every channel in each franchise location’s advertising mix, then focuses your budget on the channels that are providing the best return for your money—with no work required on your business owners’ end.

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It's More Than Just Business

We exist to positively impact our clients' businesses and their future.

  • Jane Campbell Outdoor Living Brands

    Connecting with a Marketing Partner Who Could Do it All

    272 locations throughout the US and Canada

    • 59% Lead Over Growth for Franchise
    • 558K Web Traffic for Franchise
    • 61 New Franchise Locations
  • Paul Linenberg Gotcha Covered

    Finding a Trusted Partner & Expanding the Brand’s Franchise Marketing Toolbox

    Gotcha Covered was tired of being nickel-and-dimed by their marketing company. After switching to Scorpion, they found better support, more marketing resources, and a true partner in their growth.

    • 15% Quarter Over Quarter Growth in Leads
    • 50% Improvement in Advertising Cost Per Lead
    • 2,013% Increase in Organic Web Traffic
  • Brian Clark Service Team of Professionals

    Finding Their Confidence in Digital Franchise Marketing

    "After a number of companies through the years, like franchisors have gone through, we were very pleased to find Scorpion." - Brian Clark

    • 23% Increase in Total Leads
    • 2x More Advertising Leads
    • 365% Increase in Organic Web Traffic
  • Jane Campbell
  • Paul Linenberg
  • Brian Clark

How to Get Started with Franchise Marketing

Your business needs more than a hope of natural growth. You need to put forth active effort in marketing including developing your website, content, advertising, and SEO technique in order to grow your franchise. Here’s how to get started.

Is Website Development Important?

Franchises need a place for customers to land just as much as any other business. Medical centers, pet care, personal services, whatever your franchise falls under, a well-run website is the place to start with your marketing efforts.

Unfortunately, you can’t stop. Your site needs to be maintained and updated. Make sure your website contains the proper contact information, the type of services you offer, where your branches are located, and what your franchise is about. Developing content, increasing digital advteristing, and expanding your SEO efforts will follow. Determining your marketing budget may help decide how much can be put towards website development.

What is Search Engine Optimization?

Search Engine Optimization (SEO) is a way to increase your website traffic and rank higher on search engine results. This is done by using keywords in your content, performing market research, and understanding what your audience is looking for and answering it in your content.

People are constantly searching questions and inquiries and that’s what drives traffic for businesses, including franchises, and that’s where your SEO efforts can make a difference. Not only does keyword optimization increase your ranking and visiblitily, your site will be seen before your competitors—which in turn affects your bottom line in a positive way.

Best practices for SEO efforts for franchises include making sure all your locations are listed in Google maps, use of location-based keywords, consistent branding for all your locations, and encouragement to customers to leave reviews for each location.

What is Digital Advertising?

Digital advertising consists of any and all content you put out on digital platforms. That includes social media ads, banners, popups, landing pages, email schemes, and commercials to name a few.

Paired with your content marketing, SEO efforts, and social media presence, digital advertising is an ideal way to grow each branch of your franchise. Localized strategy works well for franchises and allows each branding efforts to focus on certain locations. Efforts includinglocal paid search campaigns, localized display ads, and localized video campaigns. These can work well when you have multiple businesses to showcase.

Each branch of your location should be listed on Google My Business. Doing so, will help with getting your business featured when people search for your product or services in the area one of your branches is in.

Do You Need to Worry About Social Media Marketing?

A full-funnel marketing strategy includes an active presence on social media and that includes franchises. Whether you have two or ten locations, you need to take advantage of the awareness for your brand you can build on platforms.

When you include social media in your marketing strategy, you’re giving your franchise a chance to have organic brand awareness, increase sales, and gain more leads by communicating with potential customers. Social media posts are often where people ask questions about the business or a product, and by engaging with them, you build brand trust and better your chances for lead generation.

Many franchises choose to be fun or playful with their posts. Others serious and informative. Whatever approach you choose for your franchise, your messaging needs to be consistent for all your locations since it represents the entire brand. Combine your social media engagement strategy with digital advertising efforts so you’re hitting your target audience from all sides.

What is Included with Content Marketing?

Content marketing is online resources you put out for audience consumption. Essentially, that includes information such as blog posts, eBooks, podcast episodes, videos, or anything that can be considered as digital material.

This type of marketing allows you to establish your brand as a trusted resource, build upon search engine optimization, increase website traffic and referral rates, and social media engagement. As a franchise, your content development should go hand in hand with the services you offer. Health and Fitness franchises can publish various blog posts about healthy habits or how-to training videos. Pet services can provide podcast posts about how to care for different pets or the latest in vet medical breakthroughs. The opportunities are endless with what kind of content your franchise can put out.

Before jumping into production, it’s important to first start off with strategy. You want to make sure you provide content that people will actually benefit from. That begins with learning what your targeted audience is searching for and answering those questions in your material. It also involves developing a content calendar so your posts are consistent and organized and also ulitizing SEO keywords as you go.

Frequently Asked Questions

  • What is franchise marketing?

    Franchise marketing is when a franchise distributes its services or products through brand awareness, advertising efforts, website development, and customer engagement.

  • Why do I need franchise marketing?

    Marketing in any form, but especially digital, is essential to any business growth and that includes franchises. No matter how many locations you have, you need to actively seek out new customers every day in order to start, grow, or maintain your bottom line.

Let’s talk about business growth.

Taking an active interest in the marketing efforts of your franchise will go a long way in seeing success at all your locations. These four steps will get you started, but if you need more momentum or expert advice, Scorpion is here to help get the job done.

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Everything You Need to Grow Your Franchise

With Scorpion you get the best technology, marketing services, and team to grow your business at the speed you want to.

Custom Website
Smart Advertising
Search Engine Rankings
Listings Management
Email Marketing
Leads Management
Reviews & Reputation
Social Media
Online Scheduling
Powerful Reports
Market Insights
Marketing Tracking

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