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bUILDING a bETTER wAY FOR fRANCHISES

Franchise Digital Marketing

At Scorpion, we offer an all-inclusive solution to empower your brand. Instead of relying on multiple vendors for your website, marketing, and advertising, you’ll get it all from a single partner who constantly innovates to build a better way for your brand.



Services

Marketing Solutions. That Finally Work.

Effectively consolidate your branding and marketing efforts. We offer all the solutions you need, in one place.

Branding Services

  • Brand Positioning
    When a brand has a good story to tell, they’re positioned for success. Our brand strategy services fuse research insights and creative strategies to clarify or establish the character and tone of a brand, which drives relevance, differentiation, and loyalty. Learn More
  • Market Research
    Stay on top of market changes and trends with customized, in-depth market research—and your brand will be right where it needs to be to attract and retain customers. Learn More
  • Visual Identity
    Develop and maintain a brand identity that’s appealing, coherent, and effective. With an attractive and consistent visual identity, consumers will know they can trust your brand. Learn More
  • Brand Engagement Strategies

    Getting consumers to engage with your brand is crucial for brand recognition, loyalty, and longevity. Combine creativity and strategy to maximize your brand’s impact.

Website & Technical Solutions

  • Design & Development
    Impress new and existing visitors with a localized website that’s scalable across your franchise locations and built for being discovered online by local consumers. Learn More
  • Content Development
    Draw more business for your brand through informative, persuasive, and optimized content for your website and campaigns.
  • Search Engine Optimization (SEO)
    Keep your brand and your locations visible and relevant by maintaining rankings on popular search engines like Google and Bing, to help franchisees reach local customers who need your product. Learn More
  • UX Design & Testing
    Understand and address your website visitors’ needs, align your business strategy to user preferences early on, and ultimately guide your business to a more effective online experience.
  • Live Chat Services
    Nothing compares to talking to a real person about your needs. Live chat services connect your site visitors with someone who can help, leading to higher conversions and more effective campaigns.
  • Location Management System
    Manage territories, zip codes, and lead routing with our powerful location management system that also has a beautiful and intuitive user front end, so website visitors can easily find their location.
  • Individual Location Reporting & Roll Up Reporting
    Easily monitor franchisee performance with our powerful marketing dashboard, which allows franchisors to access roll-up reporting of all locations, locations within set parameters, or individual locations.
  • Customizable Location Pages
    Give your franchisees the flexibility to easily update images, calls to action, events, photos, and more, from corporate approved content and imagery that allows for brand consistency without the need to submit a tech task or learn a new CMS platform.
  • CRM & Technical Integrations
    Seamlessly integrate with your current CRM and workflow, creating further transparency and reporting within the Scorpion dashboard, empowering you to make stronger business decisions.
  • Website Systems Designed for Franchises
    Maintain oversight and quality control while meeting each location’s needs with website systems designed with the franchise business model in mind. This includes photo galleries, events systems, services systems, and more.

Account Management

  • Digital & Strategic Planning
    Stay on budget and on track with comprehensive digital and strategic planning, designed to deliver the best results based on your spending and needs.
  • Reporting & Analytics
    Real-time analytics and detailed reporting, all included in our easy-to-use dashboard, help you get the best return on investment at both the enterprise and franchise level.
  • Online Reputation Monitoring
    Use our proprietary monitoring technology to listen to what customers are saying, champion your best supporters, and convert your toughest critics—all to strengthen your brand.
  • Online Listing Monitoring
    Ensure your franchise locations can be found consistently on directory listings like Google My Business and Yelp. We monitor critical online listings to make sure everything is correct.
  • Multi-Unit Marketing Dashboard
    Manage your franchisee’s marketing efforts efficiently with our multi-location dashboard that provides insightful analytics and complete transparency to individual location performance.
  • Franchisor & Franchisee Support
    Gain time back in your day with a team of experts who can help you strategize and support the digital marketing needs of you and your franchisees.

Digital Marketing

  • Search Advertising (PPC & Maps)
    Get in front of the very customers who need your services through pay-per-click (PPC) and map advertising to support your franchisees and grow your brand. Learn More
  • Display & Remarketing Advertising
    Increase brand recognition and get more customers through remarketing and display advertising, which repeatedly put your brand in front of your target audience. Learn More
  • Video Marketing & Advertising
    Meaningful and informative videos engage customers and give a very human face to your business. Our award-winning video team creates quality videos that represent your brand.
  • Content Marketing
    Content marketing makes your brand’s voice heard, engages customers, and helps you increase your reach through native and social media advertising.
  • Social Media Marketing & Advertising
    Get your brand in front of customers where they browse most so they recognize your product and services when they need you.
  • Email & Directory Advertising
    Take your brand even further with email and directory advertising, which offer a less expensive but effective way of bringing customers to your franchisees.
What We Do

Brand-Level & Local Search Engine Optimization

Search engine optimization (SEO) is crucial for brand awareness, which brings in more potential franchisees and drives more customers to existing locations. Our franchise digital marketing experts proactively monitor and manage brand-level and local SEO to help our clients thrive. From Google My Business optimization and on-site SEO for individual locations to national campaigns that drive top-of-mind awareness, we’re always working to empower our clients’ brands online.

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What We Do

Branding & Website Design

Your brand needs a visual identity that makes it stand out among competitors. At Scorpion, our branding and website design services give you the opportunity to properly position your brand, with the right look and feel and the type of consistency that strengthens brand awareness. Branding is an art and a science, and our creatives and developers have the skill and technology to build user-centered, conversion-first websites and provide branding services that help customers know who you are at a glance.

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What We Do

Paid Advertising

When it comes to your paid advertising, diversification, monitoring, and optimization are of the utmost importance. At Scorpion, our proprietary technology provides all of this—and more. With our automated system and machine learning, it’s like having a dedicated advertising manager who never takes a break or makes a mistake. Your budget will be automatically allocated to channels with the best performance, taking your advertising dollars further. The end result: more new franchisees and more customers for your existing locations.

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What We Do

Content & Social Media Marketing

Your content and messaging, as well as your social media presence, must clearly communicate your brand’s voice. Our content and social media marketing services are designed to improve brand awareness, resonate with potential customers, and make an impact in the communities your franchisees serve. Keep your brand top of mind with compelling, informative content and a social media presence that’s fully aligned with your immediate and long-term objectives. Together, we’ll take your brand further than it’s ever been.

Our Approach

Franchise Digital Marketing

Truly effective franchise marketing requires a focused approach by a team of experts backed by industry-leading technology, who are constantly innovating to build a better way for your brand. That's precisely what Scorpion provides.

How We Help

Which Services Are Right for You?

With Scorpion, you’ll have everything you need in one place. You’ll have the team and technology to take your brand to the next level. You’ll have franchise digital marketing experts to support your needs as a franchisor, as well as individual franchisees’ needs, resulting in complete brand alignment and custom strategies that check off every box in building your brand, adding more locations, and helping those locations thrive. When it comes to your success, we’re all in.

You Have a Vision for Your Future. Tell Us About It.

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