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The Sharpest Toolâ„¢

How to Build a Home Services Business with a Stellar Reputation

John Caprine is the Internet Marketing Manager Senior at Scorpion. He is passionate about helping home services clients strategize and communicate in a way that aligns with their identity and cuts through the noise of the competition. By coming alongside his clients as a partner, he identifies what will generate calls for their business, how to improve their website to tell their business story, and ultimately generate revenue.

Meet the Hosts

  • Cheryl McRae

    Director of Vertical Marketing
    Cheryl McRae is the Director of Vertical Marketing and Producer of The Sharpest Tool™ podcast. She spearheads Scorpion’s strategy for educating home services businesses about digital marketing and connecting them to solutions for acquiring new customers. Cheryl brings more than 15 years of award-winning national and international marketing expertise to the Scorpion team. When Cheryl isn’t working, she’s typically busy kickboxing, strength training, hiking, and enjoying California’s beautiful weather and Pacific Ocean.
    Cheryl McRae's Headshot
  • Josh Smith

    Vice President of Internet Marketing
    Josh Smith is the Vice President of Marketing for the Home Services division at Scorpion. He manages the development of the marketing team that handles all of the home service accounts across the organization. He works to continually sharpen the team with industry knowledge, support, and tools to ensure that home services professionals increase their revenue and grow their businesses. With Josh's high energy and home services expertise, he loves to talk about leadership, motivation, taking life by the horns and crushing the goals that clients set out to accomplish.
    Josh Smith's Headshot

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