We've partnered up with ServiceTitan to transform the trades. Learn More

Home Services Home Services

Updates to Google’s Search Algorithm: What You Need to Know

Man reading something on his computer.

These days you can't expect your business to stay competitive if you're not near the top of Google's search results pages. A series of always-changing criteria go into the algorithm that determines these search rankings. As a business owner, you must stay up-to-date with any alterations that Google makes. Staying updated can help you keep your company's website front-and-center for customers and allow you to remain competitive in a busy marketplace.

That's why you should know about Google's new change: Beginning June 17, page experience signals started to be factored into search rankings.

What are page experience signals?

According to Google, “Page experience signals are a set of signals that measure how users perceive the experience of interacting with a web page beyond its pure information value.” The criteria most immediately affected by the upcoming changes are mobile-friendliness, safe-browsing, HTTPS, and intrusive interstitial guidelines. Each of these metrics of your website is now factored into the search rankings.

Here are additional details about Google’s update:

  • Ranking changes will be gradual and won't be complete until late August.
  • Google is phasing out the AMP badge — meaning your site won't need to be an Accelerated Mobile Page to appear in Google’s Top Stories section.
  • Google has plans for a page experience badge - but this hasn't yet been finalized.
  • The Top Stories carousel feature on Google Search will be updated to include all news content. AMP is no longer required here to rank in specific top stories.
  • These changes are independent of factoring in Core Web Vitals to search rankings. Core Web Vitals are criteria that measure the technical side of a site's user experience. These metrics are soon to be included in Google's ranking algorithm but are separate from the updates detailed above.

To learn more about these changes, read here.