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How To Use Tailored Marketing to Succeed in Employment Law

Employment Law
Caitlyn Blair

Tailored Marketing: Your Key To a Successful Employment Law Firm

Your marketing strategy plays a major role in how quickly your firm can achieve consistent success. Every hour is valuable when you are building an employment law firm, so let’s dive into how a tailored marketing strategy can maximize your billable hours.

Typically, employment law firms use marketing strategies to develop a professional reputation and support firm growth. But the process is not always cut-and-dried. Just as each client and potential client has unique needs, your law firm has unique reasons to seek marketing assistance.

Maybe you are satisfied with your stream of clients, but you want to do a better job of growing your online reputation. On the flip side, perhaps you are generating plenty of traffic and engagement online, but it doesn’t seem to translate into clients. Regardless of your firm’s specific goals, tailored employment law marketing initiatives can go a long way in shaping the future prospects of your firm.

Comprehensive vs. Niche Employment Law Marketing Approach: Which Will Set the Foundation for Your Firm’s Future?

Before you can implement a tailored marketing strategy, it’s important to establish your goals. That might sound cliche, but it is especially important for employment law firms, which often target a broader geographic area than other practice types.

Employment law firms' widespread presence influences how marketing experts like Scorpion tailor their strategies.

PPC Ads or Organic SEO? Let’s Craft a Digital Marketing Strategy That Aligns with Your Practice and Geographic Goals

When we think about the main players in the digital advertising space for employment law firms, PPC (Pay-Per-Click) advertising, local SEO, and organic law firm SEO (Search Engine Optimization) both come to mind. We use these methods to increase online visibility and attract potential clients to your website. While they each have their own purpose, most employment law firms could benefit from both.

To determine the most effective approach for your practice, we consider several key factors. First, we assess your current online visibility and any previous marketing efforts to gain a full understanding of your starting point. Then, as mentioned above, we delve into your specific objectives, whether it’s increasing visibility for your employment law services in certain practice areas or targeting particular geographic locations. We will also discuss your budget, timeline for results, and your preferred method for measuring success.

By collaborating closely and asking questions like these, we can develop a tailored marketing strategy that maximizes your online presence and drives meaningful engagement with the target audience for your employment law practice:

  • Are there specific practice areas or geographic locations you want to prioritize?
  • If so, how well are you established in those locations and practice areas?
  • What is your current level of visibility in search engine results?
  • What is your budget for digital marketing efforts?
  • How quickly do you want to see results from your marketing efforts?

Staying Visible Online: The Power of Consistency in Employment Law Marketing

Whether we focus on organic search, PPC ads, or a blend of both for your employment law firm, one thing remains the same: keeping a consistent online presence on your website and other platforms is important for staying visible online.

Your content marketing team and social media marketing team can regularly review and update your website content, consistently address common questions and concerns, showcase recent case studies or success stories from your firm, engage with feedback, post consistent blogs with public-facing legal advice, and frequently optimize your site for SEO using relevant keywords and phrases. Automation tools, SEO services, and content calendars can also help streamline these efforts and ensure that your online presence remains consistent.

Offering a 24/7 chat feature on your website can help website visitors get the answers they need and schedule appointments, keeping them engaged and more likely to convert into clients. Scorpion’s chat offering, known as AI Chat, has led to a 30% conversion rate for those who have implemented it! Learn more.

Build a Brand That Resonates With Employment Law Clients

When it comes to building your brand, consistency means more than frequent content and prompt responses. For employment law firms, maintaining consistency in branding, messaging, and content is important. So, what does this look like for your firm? It means unified branding across platforms with clear messaging that showcases your expertise in employment law. It also involves a content strategy that highlights your firm’s knowledge, a mobile-friendly website, and a seamless user experience.

Scorpion has been creating standout websites with impactful branding and website design for employment law firms for over 20 years. Our team of law firm marketing experts can help you effectively communicate your brand identity and messaging to give you a strong online presence and foundation for your firm’s future.

Crafting a successful marketing strategy for employment law firms requires a nuanced approach and a marketing agency that truly cares. By using tailored, cohesive strategies, your firm can enhance your online presence, attract more clients, and achieve long-term growth.

Reach out to Scorpion today and find out what a tailored marketing strategy could look like for your firm.

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