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The Sharpest Tool™

COVID-19 | Keeping Your Business Healthy during the COVID-19 Coronavirus

Cheryl McRae
Josh Smith
In the midst of the COVID-19 pandemic, Tim Flynn, Owner of Winters Home Services, and Dan Dowdy, Founder of Built for the Trades, offer some tangible advice. These home services experts highlight actionable ways your business can build strong customer relationships during today’s challenging times.

Josh Smith (00:03):

Everyone just want to welcome you all to a special edition of the sharpest tool podcast, where we take the sting out of marketing. My name is Josh Smith. I'm the host and vice-president of internet marketing for home services over here at scorpion and joining with me today is Tim Flynn is the owner of winters home services. And Dan Dowdy, the founder of built for the trades. I want to welcome you guys, both. And thanks for being here on the show today, we're here to discuss the impact of the coronavirus on home service businesses. Obviously it's having a pretty big effect. So thanks guys for joining me today.

Tim Flynn (00:36):

You're welcome. Thanks for having me. We were practicing social separation by several thousand miles today.

Josh Smith (00:43):

It's just too important to not talk about, so I'm glad we're, we're doing this even though I can't hear your voice is warmly as I do on the microphone in the studio booth.

Dan Dowdy (00:56):

That's true. That's true.

Josh Smith (00:58):

Yeah. I think this will be a really good, there's obviously a lot of concerns about the issue and a lot to cover. So let's go ahead and get started talking about some of the topics that are directly impacting the trades in home services right now. So kind of curious first, let's talk about the pandemic, what it's doing to business owners. How have you both seen this affect the trades as a whole, but start with you Tim. Go ahead. Knock it out.

Tim Flynn (01:22):

Um, well thanks for picking on me first. So yeah, you can notice. And then, well, you know, I think that everyone's just a little bit afraid. Everyone's, uh, this is a first of its kind. It's the first of time that the really the entire country has been shut down. So, you know, we're protecting our own, we've separated inside staff from outside staff. We make a lot of phone calls to our clients to see if there have any signs or, you know, we let them that none of our people have any signs of being sick. We look at how our people are doing everything from looking and touching credit cards to their iPads, how they're wearing their gloves, um, how they're protecting their, their face, you know, educated a lot, a lot, a lot of education.

Josh Smith (02:06):

Yeah. What about you, Dan? What, what have you seen?

Dan Dowdy (02:09):

I think the first thing that really hit was just some communication, both internally and externally. So I've seen a lot of business owners out there sending emails with your team, kind of letting them know what the process is going to look like for protecting themselves, staying home. And they're seeing some symptoms of being sick. Um, but I'm also seeing them actually screening customers as well when customers are calling about the customer's health. And then the other side of it is a lot of business owners are sending out emails or doing social media posts, just telling customers what the company's doing to protect the customers really

Josh Smith (02:44):

Have you seen it? So those are some like interesting proactive steps that business has been taking. ABC them change their business operation in any way, uh, particularly as it pertains to, um, their employees advertising, anything like that.

Dan Dowdy (02:57):

I'll jump in here too. The first I've seen is I think the first reaction was canceling any kind of training meetings or groups were having no more than 10 people together, but it's really allowed an opportunity to go virtual and all areas of the business. And so you see people using zoom a lot. So that's pretty fun way to communicate with your team. So I'm seeing a lot of that. How about you, Tim?

Tim Flynn (03:21):

Um, I mean, as far as my, my people and my crews concerned, my crew is looking at having their world really slowed down a lot. I think one of the biggest mistakes that owners could be making at this point is slowing down the amount of advertising they do. We're looking at all non-essential expenses. And one of the essential expenses is, you know, looking at our marketing and spending a little bit on marketing. And this isn't just because we're scorpion clients. We want to keep those calls coming in. We want to send out more social media about what we're doing to protect the clients, um, in a time like this. So we're doing that. So that, I mean, that's, that's a real larger change of making people more aware of how we're doing our business. Really.

Josh Smith (04:04):

Yeah. Yeah. It's interesting about the advertising piece when people pull out of the market, I think a lot of people don't under, don't always see that it actually brings the cost of everything down there, the less advertisers you have in any given market. So it does present some interesting opportunity there, but when it comes to advertising, because one of the things, and we'll get into this too, a little bit further down the road, but one of the things we've been seeing as we've been analyzing trends on the advertising side is search volume. Hasn't stopped. It hasn't slowed down. It's if anything, it's actually up there or people are increasing the number of searches that they have, especially in areas that as it pertains to the virus and germs and cleanliness and things like that. So how have you seen, I'm kind of curious on the leadership side, bringing some of that out, how, how to business owners in the trades really lead their teams through times of crisis, whether it's the coronavirus epidemic pandemic or something else

Dan Dowdy (04:53):

I'll jump in here. I think, I think the first thing business owners need to do is make sure they have the right mindset because with the fear in the world today, if you just turn the news on and come to work, you're scared, right? So the first thing we need to do is have the right mindset and be positive. And, and I think no matter where your business is at, you need to be communicating with your team and being visible and start looking for opportunities. I think like kind of like Tim was touching on earlier with advertising, a lot of business owners say, well, we got to start cutting expenses. And some people start cutting marketing first. And I think that's the first wrong thing to do because it's a great opportunity because think about all your competitors on what they're doing with their marketing, I would add more money to my marketing and really ramp that up to ensure my team has some work because customers are still going to need us.

Dan Dowdy (05:41):

And the second thing I would do is get on social media. And if there's any time to get uncomfortable now, is it because think of all your homeowners sitting at home on their phone, looking at social media, you could actually be communicating with them pretty easily through video or just post letting them know that you're open the precautions you're taking to serve them and so on and so forth. And the last piece of we've been really pushing is doing some outbound calling and just checking in on existing customers, more of it just as, just as a, as a serving act. But you never know some customers could use some service. So yeah.

Josh Smith (06:15):

How about you, Sam? Have you kind of led through these types of events in the past?

Tim Flynn (06:19):

So I've been trying to, you know, if you have non-essential people at the office, like I actually consider myself a non-essential person at this point. My only job is to be communicating back and forth with everybody in the office, people that are taking the, the call takers, the managers, getting them ready for their day, getting them prepped, because I don't know if one of those guys are going to go down and if they do, I have to step in, right. So I really, and kind of going back from a distance and coaching on a daily basis, talking in the morning, talking in the afternoon, it's a little bit tough to make budget, you know, with what's going on. So you just kind of put that to the side, focus more on the function of the day and keeping people safe, making sure that the customers know that they're safe, especially that we care about the employee. Number one priority, make sure you show everyone the new care communication over the top text messages, phone calls, zoom meetings are a big thing now. Um, so I mean, that's probably just a little bit of what I do. I could probably do a lot more though.

Josh Smith (07:18):

It's interesting too. I, I, I I've seen some business owners want to like kind of put their entire business on pause because of state closures and shut downs we're experiencing in California right now where the state's basically issuing a mandate for businesses to shut down that are not essential businesses. And what's interesting in almost every case that I've seen state overstate home service businesses are considered an essential business. So there's no reason to really shut them down and if anything, make themselves more present. So I just think that's an interesting distinction that we, we don't, we don't need to react rationally to, but we've got to figure out ways to kind of step things up in terms of being present there for our customers. What types of job functions do you see as kind of the non-essentials like you mentioned, Tim that are more work from home at this point and how do you communicate with them to make sure everybody's continuing to move in a good direction?

Tim Flynn (08:08):

Um, the biggest non essential is the president. Everybody else is essential call-takers and even the service, the service providers and the managers, I actually, in this case am not essential. All I do is I go in there and just take up space, whereas I could coach that from a distance. Yeah.

Josh Smith (08:25):

But you, Dan, do you have anybody else that you find works from home or has the ability to do that?

Dan Dowdy (08:30):

Yeah, this really just depends on the company and the technology they have. I mean, of course I think, uh, in 2020, uh, most CSRs could work from home. They have internet and a phone. They can, but it's not, I can't speak for all companies, but it really just depends on kind of what level this gets to, you know, cause a lot of companies have taken preliminary precautions to where we're at right now. But I think as a one thing that you need to be doing is coming up with a plan and communicating that to your team, what does this look like as it progresses? And so some people may just be doing like partial shifts in the office where let's just say they have five CSRs and now they only running like two or three to keep them spread out and apart from each other. Um, but the next step, if it continues to progress and get worse, it may be that, you know, they're shifting and working from home.

Josh Smith (09:19):

Yeah. Dan, I'm kind of curious, like what, what should a home service business owner implement immediately in their operations right now when this thing is on outbreak, it's probably coming into certain states at different speeds. What should they be thinking about right now?

Dan Dowdy (09:33):

I think as far as a business owner, than it need to think about their financials and ensuring that they have three months of operating expenses in place, whether that's cash in the bank or a small business loan. But as far as with the team, I think a plan is ideal, you know, and communicate with your team. So that's probably my top two.

Josh Smith (09:53):

What do you think?

Tim Flynn (09:55):

Well, I mean, if you're an emergency preparedness plan, right? I think the, the only plan that I had in places for a hurricane and if a hurricane came through and we lost power, we could fire up the generators and add our phones or computers back up and running. We say within 45 minutes. But as far as like the pandemic playbook, three weeks ago, we sat with three of the managers and we were talking about ordering a pure REL nitrile gloves masks. And at three weeks ago we couldn't get masks either. Um, we ordered a Clorox wipes as well. So with all that said, it's still isn't enough. That was three weeks ago. Let's talk about, you know, Dan is a very valid 0.3 months worth of money in the bank, right? So many owners that are hearing this right now are not fortunate enough to do that.

Tim Flynn (10:45):

And you know, you're hearing about all these small business loans for business owners that are going to be available. And you know, you get to apply. You put long story short is that that'll take that money is going to be available for the average guy like we are. And to have that three months worth of money is really something that, you know, a lot of guys just don't have. And if they did have it, you know, they probably would have invested it back into the company. So certainly a goal to keep in mind as we move forward. And as we get through the next, you know, two or three weeks, but you know, what do I think, I think that whatever we're doing now with three, four weeks late and we just got to catch up and do the best we can to keep our people safe, prevent them from going out and keeping social distance.

Josh Smith (11:28):

Yeah. Yeah. I mean, how are you finding the, I know a lot of customers have called in to several businesses from what we've been hearing on our end and canceling appointments, have either of you seen ways that are effective to mitigate those cancellations?

Tim Flynn (11:43):

I have a had probably, I don't know, a dozen or so cancellations and it's, you know, it's the mind of the client and if they want to cancel, they can cancel. We can reschedule. I think if we want to get creative about, you know, our next season, we can talk to our clients about working in the basement and making phone calls back and forth upstairs. So we can do our work through the basement and the outside. I think that, you know, the air conditioning season would lend itself to that. And some people listening to this broadcast may not have, they may not have best basements and you have to travel in and out of the house. What does that look like? Don't know yet. I mean, are we going to have to have, um, biohazard suits to go in and, and do a cleaning on a furnace? So, you know, hopefully we, as the weather warms up in the H one N one started to go away in like April and may due to the warmer weather. You know, I think that with all that said, I think we need to rewrite the playbook on how to handle a customer's needs as we go forward the next three weeks. And it's wide open.

Josh Smith (12:49):

Dan, what about you? I mean, you're based out in Texas a little bit different than Massachusetts. So

Dan Dowdy (12:54):

I mean, I, it goes back to planning at this point for her business owners out there as is workups some scripting to try to at least secure that customer for the future. Because at the end of the day, the customer calls the cancel and you let them know all the precautions your techs are taking and how can we get into the house? And can we do this virtual, all these different things? And they still say no. Then I would have some kind of scripting in place to where we could say, okay, let's touch base in three weeks. We're going to give you a call. What number do you want to call? What time and that way you're not losing that customer, but you're able to come back to cause, you know, and these days a customer could cancel and then in three or four weeks Google you again and call your competitor. So it's just the reality that we live in. I would have some kind of scripting in place to where we can get back in contact with that customer.

Josh Smith (13:45):

Sure. Dan, I want to throw this one year away. What, what should a home service business owner implement in their company in terms of the best practices to best protect their customers? What other things can we do?

Dan Dowdy (13:58):

I mean, there's so many things out there that we could do. I wouldn't say the first thing we need to do is just really, uh, I guess cleaning is ideal and cleaning ourselves and our trucks and our tools. I think, uh, providing our techs with extra cleaning supplies, to do a double, the cleaning in customer's houses. But at the end of the day, as a small business owner, we're looking out for our team first and foremost, because if they're not healthy and we're putting them in unhealthy situations, not only is it not good for the present, but for the future and their longterm relationship or working with your company, it's not going to happen. So I said screening customers originally, but I would give my technicians permission to screen the customers as well, onsite or over the phone, if they don't feel comfortable in that situation, I'm not going to force them into that situation.

Josh Smith (14:48):

What about you Tim? Anything

Tim Flynn (14:50):

Else as far as like, you know, protecting customers further down the road? I mean, I want it to talk about it a little bit. You know, I see a lot of companies out there throwing ideas out, should we be offering clients a different kind of air cleaning quality system and we trying to sell them this or sell them that. And you know, I don't look at these times as a time or an opportunity to sell something to a customer, but more to educate a customer. I, I think that part of what we're going through here is that we really get a four to five people's castles. And, you know, as soon as I walk in through my front door, I want to feel safe in my own house. And I want to feel like my drinking water is top-notch. I want

Josh Smith (15:31):

To feel like the air going through my house is clean. And I want to feel like, you know, my hot water is going to be, you know, protected and that I want to make sure that all of this, my basics of life are going to be, you know, sustained slowly as we have power. Right. And so, you know, with all that said, I think that we could probably do a little bit of a better job about educating our clients in the future about what they could do to help keep their house healthier. Right. And I think that now is that looks more like if you start to offer these things now, like almost predatory and more like a taking advantage of people. So I think that keeping the customer safe starts and ends with us, educating them a lot more. Yeah. I agree. I think there's a fine line there.

Josh Smith (16:14):

And I think, unfortunately I've seen it cross a little bit. Some people can see this as an opportunistic time to really, like you mentioned him take advantage of the customers and that never bodes well for business. First of all, second of all, lacks the integrity that a lot of home service business owners need to have in times like this, but we've seen a particularly on the HVAC side where the communication and I don't think business owners necessarily always do this intentionally, but it's just an interesting point to think with, for everybody listening. Who's an HVAC provider, things like air quality, air purifiers, air filters, air scrubbers, when they have those types of items that they're trying to push on on clients and customers that have the ability to clean the air, get removed germs from the house and things like that, making sure they don't correlate that with like removal of sickness or make it like, Hey, get this thing and it's, you'll never get the Corona virus, right? Unfortunately I've seen some language that hedges that line a bit too much. So we just gotta be really careful about communicating that and making sure that that's really, really clear to clients about what it does and what it doesn't do. So that way there's a lot of transparency with the consumer. I think that could rupture that trust,

Tim Flynn (17:25):

Take fear, selling fear, selling itself is never going to be the way to handle a client. Long-term you'll you'll turn and burn. If you do that type of work, you'll turn and burn some clients. I think that educational selling and selling that makes people think about an option that you're offering and then getting that done. That's perfect. But as far as the fear is concerned, yeah.

Dan Dowdy (17:48):

Think about, um, serving your clients and really showing that you care about them. I mean, if you have some, uh, CSR is that are maybe slow cause the phones aren't ringing on me and going back to just outbound calling your customers and literally just checking on the health of their family and just saying, we're here for you. And that's it because that will turn into some good leads for you. But it also, if you do a thousand of those and you're going to have a thousand happy customers that you actually care enough to call out and check on them and their family, and that's really important, but I'm just going to go back around one more time on social media. I just, it's such an easy, cheap advertising source. And if you're targeting your customer, your community, I think people just want to be entertained. See that y'all are real people that you are taking precautions. Don't sell anything, just get up there and just talk about it. I mean, just like Tim was saying earlier, educating our customers on what these things do without even selling is going to be, there's going to be big. So,

Josh Smith (18:45):

And the data's in too. I mean, we're seeing, you know, the data polls are coming in where we're seeing 50% less of people going out in the supermarkets, more people. So more people are spending time at home. We're seeing increases of upwards of 30 to 35% of people spending more time on Instagram and Facebook. And those are the channels you want to get in front of your people at this time. Be present with them too. I think it's just being present with your customers and present with their employees. So Tim, I want to lobby this question. What can a home service business owner do to retain employees during this time? I know we're going through obviously an unemployment crisis right now. We're seeing unemployment numbers rise, especially in the hospitality industry. So the benefit of being in the home services industry is we're still considered an essential business, but we don't want to hold, you know, we got to hold out for the possibility that people could still leave us during this time for a wide variety of circumstances. So how do we retain employees during the crisis? Yes.

Tim Flynn (19:40):

I'm going to come back and answer that question, but some of the statistics I like with that you and scorpion provide are those statistics, like who's on Instagram, who is on Facebook and those go up and really the battle for making sure the house is a hundred percent comfortable for somebody while they're home. Yeah. Certainly going to be part of that argument. And now getting to your question, as far as the keeping, your entertaining, all of your employees, right? So I've heard of a few things I've heard of national companies, companies that have like say are in three or four states, they went up to their employees and they said, you guys can get laid off if you want for the next two months. Now, if you're an owner and you say that to your people, I don't think you care very much about who's working for you.

Tim Flynn (20:25):

And the idea is that we'll get somebody else further down the road because those employees now, they don't feel valued. I think that I've seen some smarter operators, maybe split the weeks by having half the staff on a Monday through Wednesday and then Wednesday through Friday, or they'll stagger them over the weekend. I've seen that happen in my situation. We'll give everybody one call. That's where we're at. And we're really not down on the alpha maintenance right now. Only because the temperature's a little bit cooler. It's not, it hasn't been 55, 60 consistently today happens to be over 60, but that's just a rare day for what we're doing to routine people is to give them something, to be busy with all day long. It's a good opportunity to cross train. If you have a guy that's in a different department, slide them over. Yeah. It's an expense to the business.

Tim Flynn (21:14):

It sure is. And you know, it's going to hurt for a little while. Unfortunate enough to be like what Dan advocated and said, you know, you've got a couple of three months of expenses in the bank, right? So unfortunate enough to be there. I think that three months is going to go by pretty darn fast if this thing lingers around. So three months is probably going to be a good start. So for, from my opinion, I would say to you that don't be the guy that says lay off the guys and let them pick up the sticks later on after this was all over. I feel as though that's sending a very negative message to someone that has been putting themselves out on the line for a company, your company for a long time, then all of a sudden things get a little dicey and you know, you basically fall up the house like a cardboard box and pick up and go somewhere else.

Dan Dowdy (22:00):

I did a mapping it's, you know, it all, it all boils down to in times like this, we need to lean more on our values and our vision and what we're, you know, why we're doing what we're do. And really, and really ensure a team that we have their backs. I tell leaders out there to only state the facts to stay optimistic, but at the end of the day, we have to be real. And I think communication's huge. So, you know, if we're a leader who's locking our door and hiding in her office or just shooting emails and things, I think being somehow face to face, whether it's virtual or in-person and just working in game plan with your team, because as this progresses like 10, like temps that are there, we don't know what this is going to look like, but let's just say we have five different levels of progression in this pandemic that we're in. And then we're able to communicate that to their team. So as we progress down the levels, we know at a certain point, we're going to have to split hours as a team, maybe split some pay as a team. It's going to get uncomfortable for everybody that continues to get worse. But I think the best thing we can do is actually communicate well with our team.

Josh Smith (23:06):

Yeah, definitely. You know, this might seem counterintuitive with the fears out there, but some of our clients over at scorpion are actually getting an upsurge in business, which is really interesting so far. This is some of the data that we've seen with our clients. So as of today it actually costs 11% less for a home service business to advertise compared to the same time a week ago and leads to home service businesses. And these are numbers by the way, are on average, across averaging together. All the clients that we run across the nation leads to home service businesses are up 15% compared to three months ago, they're were up 14% compared to two months ago. And they're up 3% compared to last month. So it's really too is leads to home service businesses this week alone, they were up 150%, Tuesday morning compared to a Monday morning this week.

Josh Smith (23:55):

So we're seeing this uptake in this increase in terms of search volume. We're even seeing things really obscurely, which is really kind of comical, but really funny. The, um, we're seeing people run search queries for things like do air purifiers, kill viruses that are increasing by like 4000%. So the search volume is definitely, there are people wanting information and people actually wanting to get ahold of the home service provider. Do these things ring true to your businesses and the businesses you've worked with. Dan, Dan will go and start with you and then we'll toss it over to Tim.

Dan Dowdy (24:27):

I think, you know, as far, I mean the, the data you're sharing with me just tells me right away that a lot of businesses are cutting their marketing. They're thinking that's an expense. And they're saying, you know what, we're going to kind of just cut our marketing kind of these extra expenses we have. But to me, the strength opportunity, it's like, why not? Yeah. We can cut some expenses that aren't necessary, but marketing's not one, why don't we dump some of that into our marketing? Because we just talked about retaining team members, what better way to retain team members and actually spend some more to get some leads, keep these people going. So I think we need to be on the offense when it comes to marketing and then information like that. Josh is so invaluable with customers. Searching, does an air scrubber kill a virus because what a great social media video, right? You can talk directly about it and educate a customer. And they're gonna remember that video for sure.

Josh Smith (25:17):

Yeah.

Tim Flynn (25:20):

Uh, just jumping on a dance and I just wrote it down, play offense every day, right? You gotta to play this game so that you're going to be putting your company in your people to win, stay healthy. Right? So the winners also taking care of our people, even, you know, one of the things I like to say is, you know, you just set the table for the employees to arrive and take care of things. And we give them all the tools they need to survive and to thrive the training, the coaching, the talking, the health equipment. I don't even know if I'm giving them what they truly need to not get infected, but all I can pass as, you know, CDC information that I'm learning at real time. So as far as like, uh, what to do, I I'd say that we're going to play offense. We stay positive. Cause it will end. Right? Yeah. We'll end. I don't know, but it will end.

Josh Smith (26:10):

Yeah. And I think from the marketing side, just on our end, you know, we talk a lot about like, what's the best approach right now. You know, what's the best approach at any given time, but right now things have changed, right? Consumer behaviors change. They're doing things differently. They're behaving differently online than they were three weeks ago. And so this is a good opportunity to potentially pivot strategy or take a look at where you're placing your marketing dollars. You know, there is an increase of surgeon search traffic. Just if you're thinking with respect to your online, your Google pay per click or your PPC campaign, your paid search campaign online, there definitely is an increase in those searches for plumbing services, HVAC services, electrical services, really a lot of them services they're not stopping, but there's also a very unique opportunity to kind of double down when it comes to your social media, right?

Josh Smith (26:57):

So you've got the increase in Facebook and Twitter and Instagram. And uh, so this is a real opportunity to double down in those areas, writing blog posts, doing social media posts, you know, getting in front of the video stuff like you're mentioning to him like, and Dan, this, this is a real opportunity to really get some more social engagement, which in turn builds the brand, which gives you a real opportunity to capitalize on in a good way. Not like a bad way, but capitalize on the opportunities that are here in a way that's really productive and helpful to people for where they're at. Again, I don't think this is an opportunity to be opportunistic, but the search volume is telling us what customers need. And as business owners, this is an opportunity for us to give customers what they need, where they need it when they need it.

Josh Smith (27:40):

And so it's just an interesting thought in terms of how we approach our marketing as business owners. And I was like, I like the stock market analogy too. I mean, stock market's tanking right now, which is good for good investors who know the trend that comes with the stock market, going down, this isn't the time when you want to pull out, because that's what everybody else is doing. This is a time when you want to double down because everything's so cheap. And so there's a real opportunity to get in front of more searches for the same amount of dollars when, when you're continually investing. So you guys have any thoughts on that in terms of how to approach the marketing side that you've seen?

Dan Dowdy (28:15):

Uh, I've been more really on, on the marketing side besides, you know, making sure that we are communicating with our customers through some kind of email marketing's important. Yeah, totally. Well, that's definitely another area, but in this whole thing, it's, it's, we need to be looking for opportunities. And the cool thing is if we leverage this correctly as business owners, there's going to be a lot of talent floating around, out there as far as technicians and people that we can pick up for our office staff that have left companies who didn't make it through this. So I think there's, if we play our cards, right, and we stay looking for the opportunities and positive, it could end up being a great thing.

Josh Smith (28:55):

Yeah. Any other thoughts?

Tim Flynn (28:57):

No, I think that I, you know, I'm still buying Starbucks, tell you that much like, yeah, man, I still go to the drive-through. So where's the opportunity to get, to keep asking yourself, it's still like, you know, it's a, it's a, it's a, it's a Patriots analogy, 27 to three. What was that Falcons game? Right. You're down in the game. It's never over until it's over. Where's the opportunity, right? So you get to dig down and find out where the opportunity is. And you've got to talk about the opportunity with ethics. And if the opportunity is educating a customer about how to be more comfortable in their home, should this happen again, then that's a clean, ethical conversation. If you want to have a conversation with your employees, about how much they mean to you and you know, I want to protect you. Let's put, put our heads together and find out if we should get biohazard suits in the truck, let's have that talk to, or at least we'll issue them when the time comes man on man, these are like, today's a new day.

Tim Flynn (29:56):

Yesterday was a new day. Tomorrow will be a new day. There'll be better and better every single day. But we got to learn something from this. There's going to be an opportunity or somewhere. And I'd love to see anybody listening to this message, to reach out and share what their opportunity is and what their idea of opportunity is. Because I think what you're seeing here, and another trend is more businesses coming together to share what's going on. We're going to have more of a collaborative going on about what the good people are doing and what the best people are doing. And that's what I want to be part of. I want to be part of a bigger and better thing. And I can see right now that you know, this world is getting very small. So the more we're talking about this, you know, this podcast is great to talk to other businesses through because if you have an idea, we want to know it. We want to know what the best practices we could tell more people about it. We can even teach it. So that's what I'm looking for. I'm looking for that opportunity.

Josh Smith (30:48):

Definitely. Well, guys, this has been all great info for a home service business owners, people in the trade. So I'd like to ask you both, just kind of in closing, if there's anything else that you'd like other business owners to know during this current time in our nation, Tim, why don't you go ahead and first and we'll close it down

Tim Flynn (31:06):

To piggyback off. And then I'd say, you know, I have some money, some dry powder saved for a taken advantage of opportunities. Maybe there's a technician out there at BB there's, somebody, a business or something else you wanted to grab further down the road, but you know, put some money aside and be prepared for the next big thing. Right? No one knows it's going to be no one saw this. Totally. That'd be good to know. Have a plan basically. Yeah.

Dan Dowdy (31:31):

Yeah. So plan, thanks for the guy. I think momentum is big with everybody kind of stopping their training and stopping what they're doing in their business, in their marketing. And I think all that's about momentum. So I'm curious people out there to go virtual as much as possible and keep that momentum going forward. And really in a time of fear, I encourage people. There'll be the fearless leader and be optimistic. Look for the opportunities, communicate with your team, only state the facts. But at the end of the day, we have your back as business owners and we're here for the long run. And when we come out of this, we're gonna be better because of it. So I would just keep in compared to my team like that as a leader.

Josh Smith (32:09):

Awesome. Tim, Dan, I want to thank you guys both for taking some time to chat about this. Really appreciate your guys' time and insights.

Josh Smith (32:17):

And for anybody listening, wherever you might be listening at, definitely hit the like button and pound the subscribe button. You mean it so you can get more of this awesome content from all of us here at the sharpest tool. And we'll be keeping you up to date with everything that we continue to find as we identify marketing trends. Um, if you're an existing scorpion client, talk with your marketing manager, so you can get access to all those trends. We currently have a resource page for all of business owners, whether you're a scorpion client or not talking about this stuff consistently. So definitely check that out. And until next time we'll talk to you then. Thanks guys.

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