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The Sharpest Toolâ„¢

Max Rohr | How to Stay Ahead of the Curve in Your HVAC Company

Max Rohr is the Marketing Academy Manager of Building Solutions for REHAU Academy and the host of the podcast REHAU Academy on Air. REHAU is a sustainable, polymer-based solution company focused on improving energy efficiency in businesses, homes, and automobiles. He shares how growing up in the home services trades shaped his passion for radiant heating and cooling, and why you should never be afraid to pitch your premium product.

Meet the Hosts

  • Cheryl McRae

    Director of Vertical Marketing
    Cheryl McRae is the Director of Vertical Marketing and Producer of The Sharpest Tool™ podcast. She spearheads Scorpion’s strategy for educating home services businesses about digital marketing and connecting them to solutions for acquiring new customers. Cheryl brings more than 15 years of award-winning national and international marketing expertise to the Scorpion team. When Cheryl isn’t working, she’s typically busy kickboxing, strength training, hiking, and enjoying California’s beautiful weather and Pacific Ocean.
    Cheryl McRae's Headshot
  • Josh Smith

    Vice President of Internet Marketing
    Josh Smith is the Vice President of Marketing for the Home Services division at Scorpion. He manages the development of the marketing team that handles all of the home service accounts across the organization. He works to continually sharpen the team with industry knowledge, support, and tools to ensure that home services professionals increase their revenue and grow their businesses. With Josh's high energy and home services expertise, he loves to talk about leadership, motivation, taking life by the horns and crushing the goals that clients set out to accomplish.
    Josh Smith's Headshot

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