“About three or four years ago, we made the strategic decision to move away from traditional lead generation to do more Google searches and search engine optimization and pay-per-click advertising. And we felt that Scorpion was a natural fit for us as we shifted away from paid leads and more into traditional internet marketing.”
Jeff Hawkins
Owner and Operator, Five Star Painting (New Port Richey)
Product Solutions
There’s no business like yours. Let’s make it known.
Build your online presence
Use our marketing expertise and team to create your marketing strategy and assets, so you can focus on running your best roofing business
Attract more leads
We'll bring in more leads with paid advertising and other marketing channels, while our technology will help you keep track of all your new prospects.
Grow your revenue
Our digital marketing strategy will help get your phones ringing so you can close more sales and grow your revenue.
roofing marketing
Raise the roof on your marketing
By choosing Scorpion, you’re getting a marketing playbook designed with you in mind—a plan to build your online presence, attract more leads, and grow your revenue.
We take the time to understand your roofing business and tailor a marketing strategy that fits your specific needs. Our comprehensive approach includes everything from asset creation, and search engine optimization to paid advertising, and automation so you can focus on running your business while we handle the marketing.
By optimizing your website, creating engaging content, and leveraging advertising channels, we ensure your roofing business ranks higher on search engines and becomes more visible in your community. We then pair those lead generation tactics with real-time reporting to help you know exactly how your campaigns are performing.
We also help build your reputation online by helping you monitor your reviews and testimonials, highlighting your amazing work on social media and your website.
Ultimately, our goal is to help you reach yours.
We’ll get your phones ringing so you can close more sales and grow your revenue.
Similar to starting a roofing project at a client’s home, your marketing efforts need to have a solid foundation. That means starting with some of the key strategies in the marketing funnel that will drive the results you want home. Here is a breakdown of how to get started.
For any type of home services, you need a well-maintained website for customers to view your work, find your prices and contact you for a quote. Roofing companies are no different. When you start your marketing journey, the first step is to take a look at your existing website. If you don't have one, now is the time to make it.
Your website needs to include vital information your customers will want to know about your roofing business. That includes who owns the company, licensing and certification information, technicians information, and how you stand out from your competitors.
You'll also want to include a full breakdown of the type of roofing services you provide. What kind of material customers can select from, where to get an online estimate, and what kind of warranties or guarantees you offer with each job. As you build your client list, request recommendations, and reviews that are viewable on your site. Maintain your website by always having up-to-date information about the company, including contact information and services available.
What is search engine optimization?
Search Engine Optimization (SEO) is a marketing technique where you use keyword targets on your website. The result? When people search for roofers near them, your site will be the first thing to show up on the results page.
Search Engine Optimization may sound difficult to get a grasp on, but it can be very straightforward to get started. The most important point to remember is you want to answer roofing questions in your content. To start, make sure your location is correct on your site and your Google My Business page. Next, use common roofing terms in the content you put out.
Finally, use online tools such as Google Analytics to find out what other roofing terms are popular to search for so you can make your SEO efforts a lot more targeted.
What is digital advertising?
Unlike traditional physical advertising, digital advertising presents an opportunity to build brand awareness online with greater reach and at a reduced cost.
Ads come in all shapes and sizes, but can take the form of social media ads, landing pages, emails, and native ads. Digital advertising gets your name out there and in front of the people looking for your services. Because your roofing business most likely deals with a local area, focused efforts such as Local Service ads can help you reach your target audience without the need for a big budget.
Do you need to worry about social media marketing?
Social media is an ideal place for roofers to show off their expertise (with pictures and videos), engage with their audience, educate the public to build brand trust, and spread your brand awareness around with little cost to the company.
Home services businesses have a unique advantage at being able to provide informative material for audiences to learn from. Consider starting a YouTube channel on how to care for your roof or fix common problems that don't require a technician or how to hang holiday lights. Or an Instagram account highlighting your crew and their best work.
No matter how you choose to engage your business on social media, make sure your brand language is consistent on all platforms. Consistency is key to getting people familiar with your business and that includes roofing companies like yours.
What does content marketing include?
Content marketing involves your company sharing information or resources through various forms of online material. Whether it's eBooks, blog posts, newsletters, how-to guides, infographics, videos, podcasts, other content accessible online, these contribute to your website's content repository.
This is where your SEO keyword efforts will become crucial. With a content library, you're setting your website up to get more hits, more web traffic, and more features by search engines such as Google. Google's algorithms use crawling technology to find sources that answer search engine inquiries. If your website has a lot of information that meets the search criteria, your brand will be seen more often and established as an expert.
Your roofing company can meet the same criteria. You can cover content that homeowners and businesses need to know about roofing. If there are common questions that customers are always asking, that can be the topic of a blog post or video. If you don't feel comfortable creating the content yourself, you can bring in third-party experts to help. With the help of content strategy, planning out your approach, and utilizing SEO keywords, you can develop a valuable content library that will put you ahead of your competitors.
“About three or four years ago, we made the strategic decision to move away from traditional lead generation to do more Google searches and search engine optimization and pay-per-click advertising. And we felt that Scorpion was a natural fit for us as we shifted away from paid leads and more into traditional internet marketing.” Jeff Hawkins Owner and Operator, Five Star Painting (New Port Richey)
