Advertising Made Simple

 Scorpion digital advertising lets you showcase your business where your customers will see it, and use our data to improve your ads — all in one place.

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Standing Out In The Crowd

Standing out can be tricky and costly. You’re competing against every company that is offering similar products or services. Sometimes they have bigger budgets than you do. Sometimes they have more social media followers. It can be difficult to know how to get ahead and stay ahead.

With the world going more digital and advertising getting louder, businesses need to find a way to rise above and make themselves unique. From the inside, it may be difficult to see how yours can. Marketing experts can bring a new perspective to how customers may see you.

Scorpion focuses on getting you the highest impact while staying within your budget. With a custom-built digital advertising campaign, you can be the business that’s in front of your audience at the right moments.

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Connect Your Ideal Customers with Digital Advertising

When it comes to effective advertising efforts, a lot of it can be attributed to ‘being at the right place at the right time.’ However, most companies can’t be everywhere 24/7, and digital advertising shouldn’t be about shooting into the dark and seeing what sticks.

Using industry research and understanding your target audience can help you narrow down where your ideal customers are and how you can reach them. With branding settled upon and strategies in place, you can start seeing what works for you to grow your business.

With Scorpion, you can advertise on multiple channels like Google, Bing/Yahoo, Facebook, YouTube, and others with just a few clicks to get the most out of every asset. Scorpion will connect your ads to your website and then utilize that data to find out exactly what type of advertising content drives that traffic, so you know what advertising efforts work for you.

Advertising Led By Artificial Intelligence

There’s nothing more valuable in digital advertising than predictive and targeted content. Having the ability to gather data about what is working and what isn’t when targeting your ideal audience is was digital advertising is all about. From chatbots to content distribution, artificial intelligence is changing the way people do business.

With the use of artificial intelligence technology, Scorpion can help narrow down the type of content that is right for your business and get results. AI technology also means a clearer approach and less guesswork which means you’re going to spend less money and get better ads.

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How to Get Started with Digital Advertising Marketing

What is the Difference Between Paid Traffic and Organic Traffic?

Organic traffic is when people land on your website from finding your business through a natural thoroughfare such as a search engine. Your company hasn’t paid for this promotion. It happens naturally because you ranked well for the keyword people searched for.

Organic traffic may be free, but remember, you get what you pay for. Success from it may come and go and you’re at the mercy of search engine algorithms. Organic traffic is a foundation you should build upon, but not rely on entirely to drive your business forward.

Unlike organic traffic, you can be extremely strategic and control the outcome with paid traffic. Paid traffic is when a person is directed to your website by an ad you paid for. Think of the last thing you typed into Google. Unless it was the lyrics to We Didn’t Start the Fire, you most likely came across ads before the organic results—those are paid traffic ads.

So do you have to focus on just one or the other? Not at all. Your organic traffic should come from a high intent content strategy plan, that makes search engines want to showcase you on the search results page. That’s the start.

Then you need to commit to a paid traffic strategy because the more foot traffic you get from paid advertising the more it will help you rank better organically.

How to Combine Digital Advertising into Inbound Marketing Efforts

Inbound marketing is when you go after qualified leads with a specific approach, rather than creating an ad and shouting, “send it to the internet,” and hope for the best. You’re not looking to blast the masses. Inbound marketing is more about reaching fewer, but more valuable customers.

Outbound marketing, however, has been lovingly coined as the Great Disruptor. It happens anytime you get a pop-up ad, radio commercial, or contextual ad that you didn’t ask for, but get anyway. Rather than entice people to your site with helpful, informative content, you’re pushing to get everyone to your landing pages.

So is digital advertising only for outbound marketing? Not necessarily. It takes work but there is a way to utilize it while adhering to best practices for inbound marketing.

The three things you need to consider when creating your digital advertising campaign are Non-Disruptive, Useful, and Highly-Targeted. Remember, you don’t want to turn off potential consumers by blasting unsolicited content onto their phone screens.

Consider using advertising platforms such as email campaigns or sponsored ads on social media. The first is something a consumer would welcome since they opted-in, and the second usually blends into the experience so it’s less disruptive.

How to Make Your Online Content Work for You

If you haven’t noticed a pattern here it’s that content is key (or king, or queen) to growing your business. Aside from having a great product or service, your content is what matters the most and you need to spend a lot of time on it. The theme of content should never be to push people to buy. That’s what ads are for. Your content works to put you in front of your target audience as a source rather than a sale.

Your content strategy should incorporate a calendar that embodies the point of your content and who you want to target, and when. Remember content strategy is used for different goals (drive leads, build brand awareness, etc.), so decide how you want to break up the year and where your focus should be.

Don’t think of “content” as a wall of text you need to have on your website. Content has a better resume than that. Content is essentially online material, such as images, videos, infographics, social media posts, along with the bigger contenders, such as blog posts, newsletters, and webinars.

The big-time goal here is to provide your audience with educational, informative, or entertaining material. We’re saying “goal” here a lot but we promise unlike “inconceivable,” we know what it means and how it can help your business.

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Frequently Asked Questions

  • What is digital advertising?

    Paying to have your company show up in Google and Bing/Yahoo searches and in someone's social feed. This type of advertising can be a cost-effective way to get new customers and keep your phone ringing.

  • Why do I need digital advertising?

    Organic traffic will only get you so far with consumers. Digital advertising is what’s going to get your product or service front and center to your target audience.

It's More Than Just Business

We exist to positively impact our clients’ businesses and their future.

Julia Shimizu Headshot
“Scorpion means to me that I can do my job better—that I can help families discover and trust Barlow Respiratory Hospital. And like a [patient’s] family member told me just this week, they help families sleep better at night knowing that their loved one is cared for.”
Julia Shimizu Director of Public Relations, Barlow Respiratory Hospital
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