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How To Use Content Marketing As A Dentist

Get the tools you need to navigate the world of content marketing as a dentist.
Caitlyn Blair

3 Forms of Content To Help Dentists Excel In Their Practice

Content marketing is a tactic used to attract and engage an audience through relevant articles, videos, blogs, podcasts, and more. It is a great way for dentists to stay in touch with their current patients and connect with new ones. If you have decided to take the plunge into content marketing, you might not be confident about the best ways to bring this content to life for your practice. Some of the best ways that dentists can use content marketing include:


Blogs and Articles

This is probably the most popular form of content marketing for dentists, and you might find this to be the simplest place to start. Blogs and articles are a great springboard for beginning content marketers, and this includes dentists who want to get their digital marketing efforts off the ground.

Both blogs and articles can be published straight to your website and posted across your social media platforms to promote your business. You don’t need to be an SEO (search engine optimization) professional in order to create blogs that will rank on search engines, although it does help to have a basic understanding of keyword research.

As a dental professional, you are likely quite busy with your job, and you might not want to write blogs or articles in your free time. Fortunately, you can utilize professional content writers to help your practice excel with consistent content. Not only will they free up some of your time, but a trusted team who understands the facets of SEO can do wonders for the success of your digital content.

You can also consider the specialty services that your practice offers and emphasize those talking points throughout your content and on your website. For example, if your goal is to appear on the first page of Google to users who are looking for teeth whitening in your community, you will want to incorporate those keywords frequently throughout your content. You can also highlight the abilities of your team members by spotlighting them in your content.


If you do not have experience distributing newsletters, it might seem a bit intimidating, but once you have explored other areas of your content, newsletters will come much easier to you. When you have steady content rolling, such as blogs and articles, newsletters will come second-nature to your business. You can send out your newsletter with whatever frequency you choose, but it is best practice to send them at least once a month to keep your audience engaged with your content.

You can customize each newsletter to fit the kind of content that you want to promote. Some ideas include the latest blogs from your website, announcements about your practice or team, and other special offers you might want your audience to know about.. Above all, your newsletter should have an engaging subject line and provide value to your audience so they will want to keep coming back for more.

When you gather email addresses for your newsletter, there are a few things you should keep in mind. It is illegal to send emails to customers without getting their permission. One of the ways you can get around this rule is by asking for their email addresses. When your patients come to the front desk to fill out their paperwork, you can ask for their permission to add them to your email list to receive your latest newsletters.

To be sure you are keeping up with the latest rules and regulations around email permissions, you might want to check out the FTC’s guidelines as well as other local and federal rules. You can also utilize the service pages and blog posts on your website as a place for users to input their email address if they would like to subscribe to your newsletter for more information.



Video content is one of the most popular forms of content marketing. Most digital marketers who utilize video find it to be a great way to generate lead generation. In fact, 87% of video marketers have reported that video content gives them a positive ROI, according to a recent Wyzowl’s State of Video Marketing Survey.

At first, you might not think you would be able to create video content that would be worthwhile to your patients. Believe it or not, there are so many ways you can utilize the power of video to the advantage of both you and your target audience. Whether you are using Tik Tok, YouTube, Facebook, or Instagram, there are a few key pointers you should keep in mind when posting a video.

With all your content marketing initiatives, providing value to your audience should be at the top of mind. By doing so, you will display your skills and establish reputability and trust in your field. You also want to showcase some of your personality and provide an element of entertainment.

Your videos provide a way for your audience to form a more emotional connection with your practice. They provide a great opportunity to make a lasting impression and keep them smiling. Whether you want to weave humor into your videos or show some insight into your personality, your audience will be sure to respond positively if your tone is positive and welcoming.

Lastly, your videos should include a call-to-action at the end. If your audience does not have a clear understanding of the next steps, no matter how high quality your video might be, they will not contact you. Establishing and growing patient relationships is the underlying motivation behind all of your content marketing efforts, and your call-to-action will make this dream a reality.

Need help with content marketing?

At Scorpion, we specialize in content marketing for dentists. We provide practices with the content they need to excel in the digital marketing landscape and the tools they need to continue growing their audience. To learn more about what we can do for your dental practice, please feel free to contact our team.

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