Make Your Marketing Research Simple with Industry Leaders
Navigating the world of digital marketing resources doesn’t have to be complicated.
In the age of information, where an overwhelming number of sources are right at our fingertips, it can be difficult to determine what sources will actually help us. As digital marketers, we know that our field is constantly evolving, so it is important to stay up to speed on the latest trends and insights. Not only does doing this make our jobs easier, but it allows our businesses to stay relevant in a world of infinite consumer choices. Just as it is important to have the information we need, it is equally as important to avoid the wrong information from sources that aren’t credible. That is why we have compiled a list of the ten best marketing blogs to follow for the digital marketers who want to stay informed and ahead of their competitors. We hope this list will make navigating the world of digital marketing and all it has to offer a bit easier:
Most marketers know HubSpot for its iconic customer relationship management (CRM) software. They have made a name for themselves as a leader of inbound marketing innovation. When we talk about inbound marketing, we are referring to the process of creating valuable content that is directed to your target audience. Because of these innovations, the platform has positioned itself as an authority in digital marketing and has become a great resource through the blog on their site. HubSpot’s blog’s track record speaks for itself, with 80% of their leads coming from the blog.
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Scorpion provides answers for those who are asking the most burning questions of the digital marketing field. Scorpion adds new content on its blog multiple times a week, where you can find a wealth of information – from beginner’s guides on social media marketing to more in-depth insights like SEO tools, webinars, and local service ads. Scorpion's marketing experts will meet you where you are and direct you to the information you need to meet the marketing goals of your business.
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Content Marketing Institute
The mission of the Content Marketing Institute (CMI) is to advance the field of content marketing through education, information, and events. CMI has over 140,000 subscribers, and for good reason. If you are looking for practical advice to help you take your content marketing to the next level, CMI is a great place to start. They publish blog posts daily and have a wide variety of contributors who post content to help you focus on creating content that will truly meet your audience’s needs. Their content ranges from advanced marketing tips to the basics of copywriting and common errors that digital marketers fall prey to.
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If you have been working in the expanding world of SEO for some time, you have probably heard of SEMrush. SEMrush is an award-winning keyword research tool used by over 7 million marketing professionals that allows its users to uncover national and local keywords, analyze backlinks, and more. In addition to their cutting-edge SEO tool, SEMrush frequently posts on their content marketing blog, usually more than once a week. They aim to educate their audience about the ins-and-outs of content marketing, targeting those who are interested in SEO and all the latest tools in digital marketing. This includes industry news, data studies, and detailed guides for audiences at every level.
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QuickSprout is an online digital marketing resource by New York Times bestselling author Neil Patel for those who want access to new tools to further their level of expertise on topics like content and inbound marketing. QuickSprout has always placed an emphasis on digital marketing guides, but they also offer guides on how to create your own website, grow your business, and get your human resources and finances on track. By staying up-to-date on the latest information that QuickSprout has to offer, you’ll be sure to get your web traffic and other digital marketing efforts where they need to be to meet the goals of your business.
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Landing pages are an essential part of any digital marketing plan today. Landing pages lead customers to a specific product, service, or offer, and encourage them to seek out your business. The goal of Unbounce is to make it easy to create landing pages so you don’t need to go through a complicated development process. In addition to their landing page builder and platform, their blog is designed to make life easier for digital marketers. They have nicknamed it the “Unbounce Conversion Intelligence Blog” and usually post multiple times a week. Like the name suggests, their content is targeted towards stats-driven marketers that want to improve their conversion rate optimization, landing page optimization, and their A/B testing process.
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Moz has established itself as an “all-in-one SEO toolset” that offers site audits, rank tracking across search engines, backlink analysis, and keyword research to help content marketers rank competitively. In addition to their SEO software, they also post valuable marketing content multiple times a week on their blog. Their blog is the place where they showcase all of the knowledge that has allowed them to help some of the top digital marketers in the business, including Zillow and trivago. Visitors can look to it for advice, research, guides, and insights that will help them improve their SEO and online marketing skills.
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eMarketer is perfect for digital marketers who are looking for data-backed insights, charts, and forecasts that help them stay ahead of the game. While the bulk of information that eMarketer offers is subscription-based, there is plenty of valuable insight to be found from thousands of sources on the company’s free blog. Visitors can access many of the same compelling statistics that subscribers get, along with fascinating breakdowns of industry trends.
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Much like Scorpion, Orbit Media is an award-winning web design and development company, helping businesses create websites that are easy to navigate and drive conversions. Their mission is to “make the internet more helpful and informative one website project at a time,” and their blog carries out the same goal. The company’s blog is chock-full with years of content and over 400 blogs, featuring top guest bloggers that give tips on website design, conversion rates, and more.
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Businesses that are looking for an affordable and authentic way to expand their social media reach turn to Buffer for insights on social media analytics, planning and publishing, and customer engagement. On top of helping companies take their social media game to the next level, they publish multiple times a week on their blogs, which gives the opportunity for those who are simply conducting digital marketing research online to utilize their insights. From their blog, users can access in-depth, detailed posts on social media marketing, digital marketing, industry news, and case studies.
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Need help with your marketing? Scorpion has helped thousands of businesses just like yours to create a beautiful website, content that ranks on search engines, videos that get views on YouTube, and more. Get started with Scorpion.