Every home service business owner has wrestled with the same question: how do I bring in more leads? To get there online, you might run digital campaigns like search engine ads, social media promotions, or home directory listings. Maybe you’ve already explored SEO to drive more traffic to your site.
But once someone clicks, where do you send them? You’ve typically got two choices: your homepage or a dedicated landing page.
Unlike a homepage, a landing page is built for a single purpose—to get someone to take action. Whether it’s booking a service, requesting a quote, or grabbing a limited-time offer, a great landing page keeps things focused and easy for the customer.
Why this matters:
- Homepages often cover too much ground to drive action.
- A landing page without a clear message or goal can fall flat.
In this article, we’ll walk through real-world examples of a landing page for home services businesses and break down what they get right. Use these takeaways to sharpen your own pages—and start getting better results from your marketing.
What Does a Landing Page Do?
A landing page is a standalone web page designed for a specific campaign. It’s where someone lands after clicking your ad, email, or social post. Unlike a full website, it has one job: get that person to take a next step.
For example, imagine you run a plumbing business. You launch a local campaign offering $50 off drain cleaning. When someone clicks the ad, your landing page should:
- Repeat that message (“$50 off drain cleaning!”)
- Explain what’s included
- Make it easy to claim the offer
- Ask for contact info or an appointment request
A landing page for a home services business often helps you:
- Offer discounts
- Gather quote requests
- Share resources like ebooks or checklists
- Encourage contact form submissions
Bottom line: your landing page helps guide visitors toward action—without the distractions of a full site.
8 Landing Page Examples for Home Services Businesses
We reviewed real examples of a landing page for a home services business from top-ranking companies. Here’s what they did well—and what you can apply to your own business.
1. Plumbing Services – Barker & Sons Plumbing
What works:
- Clean, uncluttered design that keeps the focus on your offer
- Call-to-action button easy to find right away
- Reviews and recognition build trust
- Visible coupons and promotions
2. Moving Services – Move Central
What works:
- Easy-to-use contact form
- Testimonials show that others have had a good experience, helping new visitors feel more comfortable contacting the business
- Service area and move types are clearly laid out
- Visible discount code
3. Restoration Services – Orange County Water Damage Company
What works:
- Clear and specific message: same-day restoration stands out
- Clear call-to-action
- Lets customers know exactly what they’ll get
4. HVAC Services – All-Pro Air
What works:
- Simple and clean layout
- Clear and direct calls to action
- Quick links to reviews, offers, and scheduling
5. Roofing Services – Resilient Roofing
What works:
- Clean design and great visuals
- Chat feature for real-time questions
- Clear breakdown of services and pricing
- Testimonials and gallery of work
6. Pest Control – Dash Pest Control
What works:
- Short, focused landing page
- Chat feature
- Service area and offerings clearly shown
- Review highlights
7. Electricians – Right Time Home Services
What works:
- Simple contact form
- Clear phone number placement
- Service list and coupons upfront
8. Landscaping – Western Outdoor Design & Build
What works:
- Strong visuals
- Reviews and awards build trust
- Helpful quiz and budget guide
Ready to Create a Better Landing Page?
A landing page is where your marketing efforts turn into real opportunities. When done right, a landing page for your home services business can be the difference between a visitor and a booked job.
Scorpion builds landing pages for home services businesses that deliver results. From content and layout to ongoing adjustments, we help you:
- Create pages tailored to your goals
- Showcase what makes your business different
- Use real-time data to improve what’s working
Whether you want more leads or better follow-through from your ads, we’re ready to help. Schedule a consultation to get started.
