As a home services business, one of your main marketing goals is lead generation, right? To do that online, you may have to run digital campaigns, such as search engine ads, display ads on social media, or home directory ads. You may even try your hand at search engine optimization (SEO) to get people to your website organically.
When creating an online campaign, you can link the ad to two main pages - your website home page or a dedicated landing page. A dedicated landing page is more focused than your standard home page. Both can be subject to low conversions for many reasons.
- The website home page may not lead to conversion because it is too general and didn’t lead the customer to convert.
- The landing page may not be written with conversions in mind - or even the audience.
All the marketing jargon aside, what does this mean? Landing pages are an important element of your home services marketing that can help you generate more leads for your business.
In this post, we’ll look at some great examples of home services landing pages and what you can learn from them.
What does a landing page do?
Before we dive into the examples, let’s review what landing pages are in more detail. According to Scorpion marketers, “a landing page is a standalone web page, created specifically for a marketing or advertising campaign. This is where visitors ‘land’ after they click on a link in an email or an ad.”
In home services, this might mean that you’re running a social media campaign to book clients. With an ad running, you target people who live in a certain area, are interested in certain home services topics, and need help with a project. When they click on the link in the ad, they’ll be taken to your landing page which will have a singular call-to-action (CTA) for them to either book a job with you or get in contact with your sales team.
Landing pages are often where you offer discounts, get quote requests, and provide access to resources such as ebooks, or infographics. It’s also where you will collect basic contact information for potential customers.
Overall, the landing page acts as a very focused pre-sales pitch for specific people you’re targeting. A well-performing page will generate leads that your business can convert into customers.
Below are examples of ads and accompanying landing pages of various home services businesses that performed well enough to be at the top of my Google searches. Now that we know more about what makes a landing page functional, let’s dive into what works well on each page.
Landing Page Examples for Home Services Businesses
1. Plumbing Services Landing Page: Barker & Sons Plumbing
What the page did well:
- Simple web design
- Front and center CTA button
- Reviews and social proof
- Credibility with awards/recognition
- Featured coupons
2. Moving Services Landing Page Example: Move Central
What the page did well:
- Contact form up-front-and-center
- Reviews and testimonials linked
- Areas served
- Types of moves
- Discount codes
3. Restoration Services Landing Page: Orange County Water Damage Company
What the page did well:
- Clear communication
- Let customers know what they’ll get if they purchase from you
- Clear CTA button
- Call out anything that makes your company stand out: For this company, it’s the fact that they offer same day restoration -- a point they make clear in their headline, image, and above their phone number.
4. Heating and HVAC Services Landing Page: All-Pro Air
What the page did well:
- Simple design
- Clear CTAs
- Services offered
- Quick links to testimonials, special offers, and service request
5. Roofing Services Landing Page: Resilient Roofing
What the page did well:
- Beautiful web design
- Chat feature
- Simple contact form
- Services/features clearly listed
- Roof replacement pricing/process
- Reviews
- Photo gallery
6. Pest Control Landing Page: Dash Pest Control
What the page did well:
- Chat feature
- Short landing page
- Reviews
- Locations serviced
- Services offered
7. Electricians Landing Page: Right Time Home Services
What the page did well:
- Coupon/Discount code
- Prominent phone number
- Simple contact form
- List of services
- Top features specified
8. Landscaping Landing Page: Western Outdoor Design & Build
What the page did well:
- Photo gallery
- Awards
- Reviews
- Budget example
- Quiz
Get Started With Scorpion
Creating a landing page for your home services business website is a great way to help you increase leads. Your home services business can partner with Scorpion to help you create beautiful landing pages that convert.
So whether you’re looking to increase monthly leads, or just spread the word about your brand—Scorpion gives you the right tools for the job. Our cutting-edge technology makes marketing a breeze, and our dedicated team is there to support you every step of the way.
Our team will setup a great landing page for you, build content to help you rank better on search engines, and make adjustments to your landing pages to improve leads flowing in. Get started with Scorpion.
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