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How To Use Content Marketing As A Chiropractor

For chiropractic professionals, content marketing is a great way to reach and expand a target audience. Learn more about different forms of content marketing and how Scorpion can help.
Caitlyn Blair

3 Forms Of Content To Help Chiropractors Excel In Their Practice

Content marketing is a tactic used to attract and engage an audience with relevant articles, videos, blogs, podcasts, and more. It is an extremely effective way for chiropractors to connect with current patients and reach new ones. If you have decided to take the next step in your marketing strategy with content marketing, you might be excited about the possibilities it can bring to your practice, but are unsure where to start. Here are some of the best ways that chiropractors can use content marketing to increase their digital presence:


Blogs and Articles

This is probably the most common form of content marketing for chiropractors, and the one that will serve as the most basic starting point. Blogs and articles are a great starting point for chiropractors because they can be published straight to your website and be used across your social media platforms to promote your content. You don’t need to be an expert in search engine optimization (SEO) in order to create blogs that will rank on search engines, although it does help to have a basic understanding of keyword research.

In order to write blogs that will resonate with your audience, think about what questions you most commonly receive at your practice. You are in a great position to answer these questions because you are the expert on the topic. Professional content writers can also be utilized to help your practice excel in this area by posting more frequent content. Not only will they take the weight off your shoulders, but a team who understands SEO can be invaluable to the prevalence of your digital content.

You can also think about specialty services that your practice offers in your target market and choose to emphasize that in your content. For example, if you want to appear on the first page of Google to users who are looking for chiropractic adjustments in your community, you might want to include those words throughout your content. These blogs and articles can also contain a compilation of FAQs from your patients and employee spotlights to highlight the abilities of your team.


If you have never distributed a newsletter, it might seem like a big undertaking, but the good news is that newsletters go hand-in-hand with your other content, particularly your blogs. Once you have a strong routine established with posting content like blogs and articles, it will be easier to feel confident diving into the world of newsletters. You can send out your newsletter however often you want, but it is best practice to do so at least once a month in order to keep your readers interested.

Your newsletter can contain the latest blogs from your website, announcements about your practice or growing team, and other information you want to highlight. There is no one right way to do a newsletter, but it is important to have an engaging subject line and to provide value to your audience so they will want to keep coming back for more.

In order to get the email addresses for your newsletter, there are a few things you should be aware of. It is not legal to send emails to customers without getting their permission. However, when they check out at the front desk or fill out their paperwork, you can ask them if they would like to be added to your email list to receive news about your practice.

To be sure you are staying up to date on the latest rules and regulations around this, you might want to check out the FTC’s guidelines. You can also use the service pages and blog posts on your website as a place for users to input their email address if they would like to subscribe to your newsletter for more information.



Video content has become one of the most popular forms of content marketing today. Most digital marketers who utilize video find it to be a worthwhile investment for lead generation. In fact, 87% of video marketers have reported that video content gives them a positive ROI, according to a recent Wyzowl’s State of Video Marketing Survey.

Right off the bat, you might not think you have any video content that would be valuable to your patients and potential patients. The truth is that there are so many ways you can utilize the power of video to benefit both you and your target audience. When posting a video, whether you are using Tik Tok, YouTube, or simply posting through the Facebook or Instagram portals, there are a few key things you should keep in mind.

Above all, just as with your other content marketing efforts, you want to provide value to your audience. This will showcase your knowledge and credibility in your field and help establish trust. The next aspects you want to keep in mind are personality and entertainment. This is necessary with video even more so than it is with blogs and articles. That is because your videos provide a chance for your audience to form a connection with your practice, and it is a great chance to make a lasting impression.

Whether you want to integrate humor into your videos or simply have a friendly demeanor, your audience will be sure to respond positively if your overall tone is positive. Lastly, it is important to include some kind of call-to-action at the end of your video. Otherwise, no matter how much value your video provides, your audience will not know how to contact you, which is the underlying reason behind all of your content marketing efforts.

At Scorpion, we specialize in content marketing for chiropractors. We provide practices with the content they need to excel in the digital marketing landscape and the tools they need to continue growing their audience. To learn more about what we can do for your chiropractic practice, please feel free to contact our team.

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