Get An Advertising Strategy That Gets You Business

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Learn How to Know and Grow Your Audience

With customers’ attention turning more digital, it’s more important than ever to connect with them on a personal level. Advertising strategies that include customer awareness and engagement are the building blocks to connecting with your customers and creating loyalty.

Best practices for outbound marketing means your advertising should be done so that it doesn’t feel intrusive to the audience or risk turning them off to your brand. There’s a lot of technology out there to help businesses identify their target audience, unpack what intrigues them, and then create ads that will appeal to them.

Scorpion gets your brand in front of your target audience on the platforms they use most, so they recognize your products and services when they need them.

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Use Data To Drive Your Marketing

If your advertising strategy begins with “bigger is always better,” it’s time to change your tune. With radio and then television, businesses relied on mass broadcasting to advertise. The point was the more people you reach, the better your product or service will sell.

That was then. This is now. With data technology right at your fingertips, you can narrow down your user persona and pinpoint exactly where those people are online, and get your ads in front of them in a way that’s cost-effective and successful.

Scorpion advertising assets are designed to drive conversion rates and start customer journeys on the right page. Our marketing campaigns begin with data optimization, take your brand exactly where it needs to go and do it with just a few clicks.

Creating Opportunities for Lead Generation

You’ve targeted your ideal customers and sent your ads out into the wild. Now what? Your strategy shouldn’t end with the release of your ads. Getting in front of your audience is one thing now. You need to nurture that engagement to become lead generation.

Lead generation takes the curiosity that your ad generates and turns it into interest in your product or service. Understanding how to react to pull in your advertisement is all part of growing your business.

Follow up with customers who respond to your ads and turn any interaction into a new relationship. Scorpion lets you connect ads to your website so you can see what’s driving traffic and gives you the platform to communicate with audiences, helping you turn excellent advertising into excellent business.

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How to Get Started with Advertising Strategy

What Are the Major Elements to Include in Your Advertising Strategy

A good strategy always starts with a well-thought-out plan. You need to consider your marketing objective for the ads, who your target audience is, and how your product or service can solve their pain point.

The next step is to consider the details of the ad itself. What level of creativity are you looking to use? How do you incorporate that with the core message? Consider the tone you want to use and what kind of imagery would compliment that message.

Your advertisement needs to present your offer clearly with a strong call to action to remind customers to act upon the ad. Have your strategy include how to follow-up with the advertisement results so you can build a strong lead generation.

What You Need to Know about Different Buyer Personas

The average consumer generally falls under one of the four buying modalities, also known as the buyer personas. Keep in mind that customers are known to switch around with different buying habits, but here is the breakdown of the four common ones.

Fast decision-makers often fall under the category of competitive or spontaneous. Competitive buyers use logic to understand what makes your solution better than your competitors. They will want to see proof via reviews, testimonials, and evidence. Spontaneous buyers rely more on emotion and acting in the moment. Urgent calls to action (like “sale” or “act now”) are what springs them into action.

Slower decision-makers are categorized under methodical or humanistic buyers. Methodical buyers also rely on logic to make a purchase. These buyers are looking for the ‘how’ when it comes to your product or service. Providing evidence of how your product or service will make a difference for their pain point works well.

Humanistic buyers are the people you sell to who like feeling like they belong. They like seeing images of other people using your product and evidence of social well-being and helping others. If your company provides any sort of charity or giving back, these consumers like to know about it.

How to Get Creative in Your Advertising Strategy

To get creative with your advertising, first conduct market research. You’ll find out what’s been successful for your competitors, what the people in your market are looking for, and what kind of advertising works for them.

Remember there are different ways to advertise, including social media posts, PPC ads, Google local service ads, and you don’t have to use the same method over and over again. Consider collaborations with other brands or influencers if you really want to try something new. If you haven’t already, take into account your company's branding and whether or not it’s time to rebrand to give everything a fresh look.

Keep your ear to the ground with what’s trending. Although trends don’t last long, many businesses have succeeded in advertising when they utilize what’s popular in pop culture and the community.

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Frequently Asked Questions

  • What is advertising strategy?

    Creating a plan on how you want to advertise your business on Facebook, Google, Bing/Yahoo, and other outlets will help you achieve your business growth goals.

  • Why do I need an advertising strategy?

    Mass broadcasting as an advertising strategy will no longer work in this day and age. Businesses need to develop advertising strategies to identify their target audience and get their ads in the right place at the right time.

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"As a dentist who is working with patients day in and day out, it’s hard to keep track of what your marketing company is really bringing to the table. So, you really have to work with a partner you can trust—someone who actually delivers results. For me, that partner is Scorpion."
Julio Hernandez Doctor, Biscayne Dental & Facial Aesthetics
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