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Create Marketing Content That Converts

Give your customers the answers they’re looking for. Scorpion helps you create custom content that shows what makes your business unique and why they should choose you.

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Develop Content That Raises Brand Awareness

Building brand awareness isn’t all about advertising to get your name out there. Rich content that provides education, information, or entertainment is more likely to build a loyal customer base than non-stop advertising.

You want customers to keep you at the top of their list regarding consumer decision-making. That means increased awareness using quality content and a steady posting schedule. As you build your content library, post on your social media platforms to engage your audience and drive traffic to your website.

Your customers and industry are constantly changing, and you need to show up with relevant content on the topics your customers care about. Scorpion helps you strategize and create high-ranking fresh content, so your business stays top of mind.

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Showcase the Value of Your Business

A simple website and a few ads are no longer enough to bring customers to your doorstep. Customers want to trust that you can understand and meet their needs and how you differ from the competition — and you need a way to showcase what you do best.

Good content creation is where you can show your target audience what makes you unique compared to your competitors and why they should purchase from you. Whether you’re making a video or writing a blog post, think about your customers and what they care about. As you address these issues, you will build trust in your business and strengthen your reputation.

Scorpion helps you create content that helps your customers get to know you better and stand out from the crowd.

Increase Customer  Confidence in Your Company

There’s a lot of competition for your customer’s attention. You need unique content that gives your customers information they can’t find elsewhere if you want your site visits and customer loyalty to grow.

Quality content is how you develop authority online and encourage confidence in your business. People want to know they’re shopping with industry experts and what you put out into the world helps determine that. It’s also how you get followers on social media, gain traction for lead generation, and build your brand recognition.

Scorpion helps you create content that keeps customers and prospects coming to your site with useful information and updates. The more they visit, the more you grow.

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How to Get Started with Content Marketing

What Kind of Content Can Help Your Business Grow

There’s a lot of marketing goals a business owner can set to help their company. A few include increasing brand awareness, generating leads & sales, boosting engagement, and driving traffic to the website. All these tactics focus on different approaches, but the end goal is the same for all-grow the business.

To become a thought leader in your industry, the importance of content creation can not be overstated. It’s how your business can develop recognition, loyalty, and trust. Not to mention it gives you a platform to address your target audience’s pain points and how your product or service will solve them.

If you want to start small in your content marketing journey, begin with the few essential content strategies that will build a solid foundation, such as blogging, social media, and launching a podcast. It’s also helpful to do some market research on your direct competitors to find out what kind of content they’re providing. That will give you a good idea of what’s popular in your industry and what isn’t.


How to Produce Content with SEO Optimization in Mind

Search engine optimization (SEO) is a strategy in and of itself, but that doesn’t mean you can’t incorporate some best practices in your content as you get started. There are a lot of tools available to understand what keywords you should include in your content to rank well.

Once you identify your root keywords, you can start producing content around them with topic discussions. Don’t write your content trying to use as many keywords as possible. That’s called keyword stuffing, and search engines like Google will penalize you for it. Use them naturally in places like headlines or subheadings.

Consider what your target audience is asking and how it can be linked to your service or product. Remember, there are tools in place that can help your business identify those questions so you can answer them in content.


How to Be Consistent with Producing Content

Content is king, but consistency is key. It doesn’t matter if you have one article go viral if you don’t post again for a year. Remember that old saying, ‘strike while the iron is hot?’ We want you to strike while the iron is both hot and cold. Having a steady stream of content will help solidify you as an expert in your field and produce better search engine rank results.

It also paves the way to create customer engagement because your audience will be more willing to stick around if you develop quality content on a consistent level (say that ten times fast). So how do you stay consistent? Simple! Creating a content calendar is one of the best ways to keep up with your content goals.

A content calendar is where you will identify the goals of your content, what kind of target audience you want to reach, and when to post. It can also save you from making one of the biggest content marketing mistakes (aside from keyword stuffing): quantity over quality. Posting often doesn’t mean you’re posting well. Whether it takes the form of an article, a video, or a social media post, your online material should be original, informative, and timely. If you develop content just to put stuff out, you risk losing your audience and damaging your reputation.

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Joy Owenby Owner & Managing Member, Owenby Law, P.A.
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Frequently Asked Questions

  • What is content marketing?

    Content marketing uses blogs and social media posts to showcase who you are to your customers. Your posts should provide something valuable to the readers to build brand awareness and customer loyalty.

  • Why do I need content marketing?

    Content marketing can be a low-cost way to have your company show up more on Google and Bing/Yahoo. You can then share your blog posts about your business on sites like Facebook and Twitter to help connect with your customers.

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