What Kind of Content Can Help Your Business Grow
There’s a lot of marketing goals a business owner can set to help their company. A few include increasing brand awareness, generating leads & sales, boosting engagement, and driving traffic to the website. All these tactics focus on different approaches, but the end goal is the same for all-grow the business.
To become a thought leader in your industry, the importance of content creation can not be overstated. It’s how your business can develop recognition, loyalty, and trust. Not to mention it gives you a platform to address your target audience’s pain points and how your product or service will solve them.
If you want to start small in your content marketing journey, begin with the few essential content strategies that will build a solid foundation, such as blogging, social media, and launching a podcast. It’s also helpful to do some market research on your direct competitors to find out what kind of content they’re providing. That will give you a good idea of what’s popular in your industry and what isn’t.
How to Produce Content with SEO Optimization in Mind
Search engine optimization (SEO) is a strategy in and of itself, but that doesn’t mean you can’t incorporate some best practices in your content as you get started. There are a lot of tools available to understand what keywords you should include in your content to rank well.
Once you identify your root keywords, you can start producing content around them with topic discussions. Don’t write your content trying to use as many keywords as possible. That’s called keyword stuffing, and search engines like Google will penalize you for it. Use them naturally in places like headlines or subheadings.
Consider what your target audience is asking and how it can be linked to your service or product. Remember, there are tools in place that can help your business identify those questions so you can answer them in content.
How to Be Consistent with Producing Content
Content is king, but consistency is key. It doesn’t matter if you have one article go viral if you don’t post again for a year. Remember that old saying, ‘strike while the iron is hot?’ We want you to strike while the iron is both hot and cold. Having a steady stream of content will help solidify you as an expert in your field and produce better search engine rank results.
It also paves the way to create customer engagement because your audience will be more willing to stick around if you develop quality content on a consistent level (say that ten times fast). So how do you stay consistent? Simple! Creating a content calendar is one of the best ways to keep up with your content goals.
A content calendar is where you will identify the goals of your content, what kind of target audience you want to reach, and when to post. It can also save you from making one of the biggest content marketing mistakes (aside from keyword stuffing): quantity over quality. Posting often doesn’t mean you’re posting well. Whether it takes the form of an article, a video, or a social media post, your online material should be original, informative, and timely. If you develop content just to put stuff out, you risk losing your audience and damaging your reputation.
