Many consumers are uncomfortable about inviting a stranger into their homes for services like plumbing, heating, or roofing. So, how can your home services business establish trust from the get-go to make more sales?
When you sign up as a vetted professional on HomeAdvisor Pro, you can begin establishing trust for your business right away with a highly visible review profile.
This article will cover the value of HomeAdvisor reviews and everything you need to do to set yourself up for success on the platform to convert more leads.
What is HomeAdvisor?
HomeAdvisor is a service that connects homeowners with local home service professionals for a variety of home service projects like plumbing, lawn care, roofing, electrical or other home services repairs.
After merging with Angie’s List in 2017, they’re now the biggest contractor-matching service out there with over 22 million visitors a month.
How does HomeAdvisor work?
As a contractor-matching service, homeowners search for services they need, and HomeAdvisor matches them to local service professionals (you).
From there, the homeowner can view your business’s profile information and choose to work with you or not. They will also look at your contractor reviews
HomeAdvisor Pro service does come at a price for professionals, but with that price comes targeted customers right at your fingertips to help with your lead generation.
How much does HomeAdvisor charge for leads? The answer: it can vary a lot. The HomeAdvisor leads cost ranges anywhere from $15 to $150 per lead, depending on the type of work you do.
And, of course, it’s up to you to actually win the leads over.
However, it’s still a great idea to set up a profile with HomeAdvisor even if you decide not to purchase leads from them. HomeAdvisor profiles are accessible to searchers within the site and have high search visibility on Google for search engine optimization.
Take note that homeowners use services like HomeAdvisor not just for convenience but also for peace of mind in finding their service providers. So, to make HomeAdvisor work for you, you’ll need an inviting profile, great communication, and, above all, positive reviews to get homeowners to choose you for their project.
Getting your HomeAdvisor leads ready to convert
So, while HomeAdvisor provides the leads-creating awareness for your home services business-you’ll need to create interest and trust to ultimately convert them. Let’s go over how to warm your leads up to buying your services.
Make sure your profile is completely filled out
When a homeowner looks at two competing contractors in their area, who do you think is more likely to convert them:
- Contractor A whose profile has only a couple meager sentences describing their work,
- or Contractor B, who has a compelling description, updated contact information and hours, credentials, photos of their work, and testimonials?
If you guessed Contractor B, you’re right. Make sure you spend time crafting a strong, comprehensive profile to stay on track to convert your HomeAdvisor leads.
And since HomeAdvisor has a huge presence in Google search results too, your profile is also a great place to capitalize on any search traffic that wanders onto your page.
Use great communication to keep leads engaged
Another key factor to make sure HomeAdvisor works for you is by using great, timely communication with your prospective customers.
When a lead reaches out to your company, it’s crucial to follow up with quickly (within 5-10 minutes) and with professionalism. Answer any questions they might have, and invite them to set up an in-person consultation with you.
It’s also a good idea to link your business’ Facebook, and other social accounts to your HomeAdvisor Pro profile and consistently engage with potential customers there.
Whether through business-related updates, informative posts, high-quality photos, or simply responding to comments and messages, connecting Facebook, and other social media is an easy way to interact, build your reputation, and help nudge your leads toward conversion.
How to use reviews to convert your leads
Let’s face it: if someone is looking to invite a stranger into their home for a project, they’re going to want to make sure that stranger is trustworthy. This is where the value of reviews comes in.
The majority of your leads want to see social proof before deciding to work with you. In fact, around 92% of consumers look to reviews before they’re willing to make a purchase.
So, let’s go over how you can use HomeAdvisor reviews to win leads and grow your home services business to new levels.
Start building reviews
This first step may seem obvious, but it’s half the battle. Great work results alone won’t always result in reviews. In many cases, you’ll have to take an active approach and ask for them.
When you’re just starting out on Home Advisor, consider asking customers you’ve worked with in the past to leave a review for you. It’s important to start building reviews as quickly as possible to avoid a bare profile that turns leads away.
And going forward, HomeAdvisor will solicit reviews on your behalf. But, it’s still a good idea to keep in the habit of reminding your customers to leave a review too. This is a more personal and effective way to ensure great feedback.
Not only will your reviews help you build a trustworthy profile for your paid HomeAdvisor leads, but it also has the benefit of winning over free leads from local Google search traffic.
Respond to your reviews every time
Now that you’ve got reviews rolling in, you’re going to want to keep the engagement going and respond every time. Yes, be sure to respond to any good, average, or poor reviews you might receive.
Surveys show that over half of consumers expect a response to their review within a few days of leaving it.
This follow-up with your customers, when done right, shows genuine care, reliability, and gratitude toward them. Which, in turn, leaves a great lasting impression for existing and future customers both.
Market your reviews
Now that we’ve established the importance of reviews, why not learn to fully leverage them?
If you see several reviews that highlight something positive about your service, hone in on those factors in your marketing copy. When a lead sees something great about you in your words and then sees it backed up in your reviews, it creates a strong trust factor.
Here are a few places you can promote your HomeAdvisor reviews to capitalize on them:
- Your social media posts
- Your search and social media ads
- Your website copy
- Your email copy
When your leads see social proof of your services, they’ll be so much more likely to take the next step and purchase your service.
HomeAdvisor reviews can do the heavy lifting to grow your business
Your potential customers are looking at reviews before deciding on a home service professional for their project.
The more credibility you can build through your reviews, the more you’ll be able to bring in new customers for your business. HomeAdvisor is a great tool to establish a trustworthy online presence and social proof bank to grow your business.
With the tips above under your belt, you should have a great idea now about how you can use your HomeAdvisor reviews to convert more leads.
And if you’re curious about other ways you can build a strong and stable future for your home services business, Scorpion can help.
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