What Is Review Management?
Review management is the process of keeping a close watch on the reviews that customers leave on your business website. Good review management requires you to develop and implement strategies for responding to reviews, resolving customers’ issues, and identifying and removing
Tips for Review Management
Identify the Review Sites Most Important to Your Business
Google and Yelp are the biggest review sites. But, you also need a solid presence on industry-specific websites. For example, if you own a home service business, you should monitor your business on Thumbtack. You want to be found where your customers are looking for the services that your business provides.
Claim Your Business on Your Preferred Review Sites
Claim your business on your chosen review sites to gain control of your business page and reputation on those sites.
Respond to Reviews Promptly
Customers expect businesses to respond to reviews promptly, whether the review is positive or negative. The Scorpion review platform can alert you when customers leave reviews on your website and business pages, and you can respond on the Scorpion mobile app from your devices.
Identify Fake Reviews and Request Their Removal
Don’t be afraid of negative reviews. People expect to see negative reviews on your business website. What’s more important is how you respond to them. Fake reviews are entirely different. They can hurt your business, even the positive ones. Learn to identify them and request their removal from the review site.
Leverage a Review Management Platform
Using a review management platform makes it easier to stay on top of the reviews you get. Some, like Scorpion, will help you manage 70+ review sites from a single place.
What Are Google Reviews?
Google reviews are those left by people who have visited a location listed on Google. These reviews appear on Google Search, Google Maps, and Google My Business listings.
Google is still the biggest review site. Most consumers will research your business on Google before visiting your website.
Having a good number of positive, recent reviews on your Google My Business page will help build trust with potential customers and improve your local search engine optimization (SEO) ranking.
What Are Yelp Reviews?
Yelp reviews are online reviews left by Yelp users who use the platform to find businesses they need. Next to Google, Yelp is the second biggest review site in the U.S.
As of 2020, over 220 million reviews have been published on the review site. That’s enough reason to become proactive in managing your business Yelp reviews.
Monitoring Your Business Reviews
Scorpion has all the functionalities you need to take charge of your review management across multiple platforms. If you want to ensure that you are keeping track of all of the reviews of your business that matter, reach out to us today.
