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Build Your Business With Thumbtack Reviews: The Ultimate Guide For Home Services Professionals

Home service professional looking at Thumbtack reviews

If you own a home services business, you've probably heard of Thumbtack, the innovative site bringing service professionals and their customers together. But if you've never used the platform before, you might not realize the importance of Thumbtack reviews.

In this article, we'll explain what Thumbtack is (just in case it's new to you), why reviews are so important for business growth, and how to get more reviews on Thumbtack and Thumbtack Pro.

Do Online Reviews Really Matter?

Picture of tools. Learn how to get Thumbtack reviews.

Build your home services business with Thumbtack reviews

Yes, online reviews and review management matter A LOT-especially for home service professionals who own a local business.

Studies show that 93% of consumers use the internet to find local businesses and 87% of them read reviews before making purchases. This is why reviews and ratings can boost sales by up to 270%. But you need to do more than just get reviews...

The research also suggests that the quality of your reviews is important. 48% of consumers say they won't work with a company that has less than four stars.

What does this mean for your home services business? It means that a potential customer or homeowner in your area is going to read reviews before hiring a local professional like a plumber, HVAC tech, etc. If you don't have reviews to display-or worse, low-quality reviews-you'll have a hard time finding new clients looking to make a home improvement or repair.

Just think about your own experience and you'll know this to be true. When was the last time you bought something on Amazon without reading a review first? It's probably been a while.

Your customers are the same, except they aren't coming to you to buy books and small gadgets. When someone hires you, they're entrusting you with their home, which means they're going to be even more careful about who they work with.

Positive reviews will give them the confidence they need to hire you, and seeing a negative review that you have responded to correct will only add to your credibility.

What is Thumbtack?

Build your business with Thumbtack reviews.

Thumbtack is an innovative site for home services providers and their customers.

There are plenty of review sites on the internet that can help with lead generation. Google and Yelp are two of the most popular ones. TripAdvisor is the end, be all in the travel industry. And Facebook is popular for a multitude of different industries as well. But where should you focus your efforts?

Our suggestion: sites that cater to home services professionals. These include Angie's List, HomeAdvisor, and Thumbtack (though it's never a bad idea to have Google reviews, too.)

Founded in 2008, Thumbtack is the youngest site we just mentioned. It's also one of the most innovative, enabling small business owners of all kinds to reach their ideal customers.

Here's how it works:

  1. Customers go to Thumbtack.com and search for a specific kind of service provider.
  2. Thumbtack displays all of the searched-for service providers in a customer's area.
  3. Customers then click on profiles that meet their criteria and read reviews, view pictures, and otherwise assess the service providers shown to them by Thumbtack.
  4. Finally, customers have the option to contact companies, ask them questions, and book their services directly inside the Thumbtack platform.

Thumbtack has a few service provider-specific features, too. For example, you can set preferences for your company, such as where and when you work and the kind of jobs you do. Once your preferences are set, you will only appear in searches that match them.

All in all, Thumbtack is a powerful platform that connects service providers with ready-to-buy customers. We definitely recommend checking it out if you haven't already!

5 Ways to Boost Thumbtack Reviews

Use these five tips to boost your company's Thumbtack reviews.

If you plan to use Thumbtack to grow your home services business, you need reviews. As mentioned earlier, it will be really hard to gain new customers and have success with lead generation without them. Especially if your top competitors already have positive reviews to display on the site. Whether you are looking for customers trying to find interior painting, plumbing, or other home improvement work, showing up on Thumbtack is crucial for your local business.

The question is, how do you generate reviews? These five tips will help:

1. Create an Email Campaign

Do you have an email list? Then use it to generate reviews on Thumbtack!

All you have to do is send your customers a quick message after you complete a service for them and ask if they'd be willing to write you a positive review.

The best part is, these emails can be automated. Log in to your email provider of choice and create a new campaign. Then write and automate a message that thanks customers for their business and provides them with a link they can use to review your business on Thumbtack.

Pro Tip: Your review-requesting emails don't need to be fancy. In fact, HubSpot found that plain text emails actually perform better than ones with slick graphics.

2. Use Social Media Channels

You can use your company's social media channels to boost Thumbtack reviews, too.

Take a quick break from posting bathroom remodel pictures on Instagram and how-to videos on YouTube. Instead, ask your followers if they'd be willing to review your business on Thumbtack. If you do good work, you'll be surprised how many people answer the call.

Pro Tip: Don't just ask your customers for new Thumbtack reviews, display the ones you've already received on sites like Facebook and LinkedIn.

This will help you build trust with your followers and give them the confidence they need to hire you. It might also encourage current customers to review your business, too. After all, if other people are doing it, they might be inspired to follow suit.

3. Try Texting Your Customers

SMS marketing vis live chat or texting, is on the rise.

It makes sense, the average American spends five to six hours a day on their phone and 90% of texts are opened within three minutes. In other words, it's the perfect marketing channel

As a home service professional, there's a good chance you already text your customers on a regular basis. You might send them project updates, for example, or appointment confirmations. But have you considered texting customers to ask for a Thumbtack review?

There are plenty of tools that will help you do this. Some of the most popular are Scorpion, TextMagic, SimpleTexting, and Salesmsg. Each works similarly to the email software you're already familiar with: you import phone numbers, write messages, and let your SMS marketing platform blast your content to all of your contacts at one time.

Once you're set up with SMS marketing, text your customers and ask if they'll review your business on Thumbtack. If you really want to get fancy, automate these messages to send each and every time you complete service. Your reviews will likely skyrocket as a result.

4. Offer a Valuable Reward

So far we've talked about different ways to reach your customers and request Thumbtack reviews. Unfortunately, asking nicely won't always work. You may have to incentivize your customers in order to generate a steady stream of reviews.

What kind of incentives should you offer? Home services pros have a few different options:

  • Future Discounts: One of the best ways to generate Thumbtack reviews is to offer discounts on future services. Text your customers and offer them a percentage off their next order if they write about their experience with your business on Thumbtack.
  • Rebate Offers: If you're a roofer, for example, you probably don't get a lot of repeat customers. So instead of offering discounts on future services, offer a rebate on the services you've already performed in exchange for a Thumbtack review.
  • Cash or Gift Cards: Sometimes, the best way to get reviews is to offer customers a monetary reward. You could, for instance, give your customers a $20 Amazon gift card when they review your business on Thumbtack. Who wouldn't want that?

Pro Tip: Ask your customers to share their honest opinions of your business-even if they were less than thrilled with the service you provided them. Why? Because studies show that customers don't trust companies with too many 5-star reviews. You actually have a better chance of winning new business on Thumbtack with an overall score of 4.5.

5. Follow Up With Customers

Finally, follow up with customers after you ask them to leave you a review on Thumbtack.

Here's the truth: people are busy. They're also easily distracted, which means there's a good chance that those who plan to write you a review will forget to do so. It's your job to remind them with a quick email or text a few weeks after your initial ask.

Something like, "Hey, I didn't see your review come through on Thumbtack. If you can, take two minutes to review me now so that we can send you your free Amazon gift card." Then include the Thumbtack review link at the end of the message and call it a day.

Build a Better Home Services Business

Use Thumbtack reviews to build a better home services business.

Thumbtack reviews are important. Without them, you'll have a hard time building trust on the platform. Fortunately, boosting your Thumbtack reviews count isn't complicated.

Simply communicate with your customers. Tell them how important reviews are to your business and then ask them if they'd be willing to share their experience. If you're able to, offer an incentive to reviewers to increase the number of people who participate.

If you do these things, you'll generate plenty of Thumbtack reviews for your company and your business will grow. Good luck!