Marketing Your Pest Control Business

Driving Traffic, Generating Leads, & Creating Income

Recent research revealed that over 80% of people will research a business online before calling or setting up an appointment. Over 90% of people believe that online research is the most accurate way to find information about local business. Over two-thirds of your potential customers are looking for you on the internet, primarily through major search engines like Google and Bing.

If you want to generate leads for your business, competing for them online is your solution.

The thing is, at Scorpion, we believe your online marketing is an opportunity, not just a challenge. With hundreds of millions of searches for local businesses every day, you have the power to completely redefine the scope and reach of your pest control company.

Since 2001, we’ve generated over 1 million leads for our clients. We’re a team that sets big goals for our pest control partners—more leads, higher volume, bigger return on investment—and everything we do is to help you achieve those goals.

Drive Leads and Grow Your Revenue

Below Are Just a Few of the Services Scorpion Provides

  • Website Design

  • Search Engine Optimization (SEO)

  • Pay-Per-Click Advertising (PPC)

  • Review Management

Your site has only 15 seconds to convince a visitor to choose your business. If your site isn’t technologically flawless on every device while remaining attractive and simple to use, visitors will leave your site within seconds. Most businesses lose out on untold amounts of revenue because their sites are simply unprepared for the age of mobile consumers.

Scorpion makes sure your business is more than prepared for the future. With sophisticated technology and innovative web design, your site will be a convenient user experience for any device or screen size your visitors throw at you. The result? More visitors will stay on your site, creating more customers and generating higher revenue volume. After over 100 industry awards, we know how to make your site a dependable and powerful lead generator for your pest control company.

89% of consumers use search engines to find what they’re looking for. If you want to be found, then you need to rank on Google, Bing, and Yahoo. It is a statistical fact that the higher you rank, the more visitors you will get—91% of user clicks go to the first page of results. 33% of clicks overall go to the first result. If you want to dominate the pest control industry in your market, you need to rank high and consistently.

Using a multitude of industry best practices, our SEO Managers make sure your site continues to build its credibility and rank on an ongoing basis. As your site elevates in ranking, your reach and lead volume will expand over time. We accomplish this through publishing powerful content, improving your site’s user experience, promoting your site through social media, frequent updates, and other “white hat” tactics designed for long-term success.

Pay-per-click is the most trackable, measurable, and cost-effective marketing tool in the world. PPC ads appear above search engine results, their position dictated by your website quality and advertising budget. Though triggered to appear by the search terms of your choice, you only pay for ads when users click on them. PPC allows you to invest your money into the efforts that reach your customers most effectively.

Scorpion leads the industry in PPC campaigns. Our lead volumes result in powerful returns for our pest control clients, at some of the lowest costs-per-lead in the marketing industry. Because our campaigns benefit our clients with such high returns, Google gave us more than their seal of approval by naming us the Google Platform Innovator of the Year, the only one in the industry. With over 10 years’ experience, adherence to the industry's toughest practices and highest standards, and Google’s hard-won recommendation, you can expect powerful results from a Scorpion PPC campaign.

The most powerful tool in any company’s toolbox is a positive review. When potential customers see that you have a history of making customers happy, they are much more likely to choose you. That’s never been more true than today—80% of consumers trust online reviews as much as personal recommendations, and 68% say they trust a local business more when it has positive reviews. Reviews have an immediate impact on your bottom line.

Harvard Business School found that increasing your Yelp rating by one star could increase your annual revenue by 5-9%.

Scorpion understands the power your past customers wield, and we work with you to tap into that resource effectively. By generating positive reviews among customers across platforms like Yelp, Angie’s List, Google, and Facebook, we help you create a body of testimonials that will drive your leads through the roof. Our Local SEO Specialists also protect your business from bad reviews, ensuring your online reputation stays effective and clean. With more high-quality leads, you’ll have the ability to create more satisfied customers, establishing a cycle that generates high revenue volume.

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We Create More Than Just a Pretty Site

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