When Howie Metz lost his job, he didn’t let it get him down. By finding a marketing partner that could capture his ideal customers’ attention, he turned a tough situation into an opportunity to positively impact his family, employees, and community.
The Goal
Turning Bad Luck into a Blessing
For most people, being fired from a job is a bad thing. For Howie Metz, it was a blessing in disguise.
After his employer downsized during the 2008 recession, Howie lost his job, leaving him in a dire situation. But he didn’t see it that way — he saw it as an opportunity to bet on himself and start building his own business from the ground up.
How do you go about turning a one-man, one-truck operation into a 30-person and 28-truck outfit with residential and commercial clients across the Denver Metro area? For Howie, it all started with a positive attitude and a plan.
The Solution
The Missing Piece of the Puzzle
With a commitment to always treating the customer right, it didn’t take long for Howie’s old customers to want to follow him to his new company. Unfortunately, a small group of even the most loyal customers wasn’t enough to keep the business growing, so Howie looked for a company that could help him with his marketing.
What Howie didn’t know was how tough it would be to find a marketing partner who shared his commitment to five-star customer service. After four different agencies and thousands of dollars spent, Howie finally found Scorpion — and he found he could trust us to deliver the results he needed, as well as the honesty he valued so highly.
Intentional Messaging
Speaking His Customers’ Language
As Howie discovered during his search for a marketing partner for Quality First, companies that are able to craft a brand and voice that truly resonate with the right audience are few and far between. Scorpion’s home services marketing specialists tapped into their extensive experience with HVAC and plumbing businesses to make sure each piece of Howie’s marketing would capture the attention of Quality First’s most ideal customers.
Efficiency is Key
Making Every Dollar Count
Marketing companies aren’t exactly known for being conservative with their clients’ money. Howie knew he wanted a partner who could produce results with cost-effectiveness in mind, and Scorpion’s state-of-the-art digital advertising tools helped ensure that not a dollar went to waste. According to Howie, “I’ve worked with marketing companies that have stolen my money before — they just took the money and never delivered any results. You guys aren’t like that at all. Just because I’ve given you a budget doesn’t mean you’ll spend it. You only spend money when it will make my business money.”
A Committed Partner
Striving for Consistent Growth
From the day he started working with us, Howie made his marketing goals clear. He knew no marketing plan was foolproof — that there might be frustration and setbacks on the road to success. But he was looking for a partner who was willing to commit to consistent progress and long-term growth for Quality First. Years later, he still trusts Scorpion as that partner.
“Everything has been incredible since we started working with Scorpion. It’s not the relationship I expected it to be. It’s so much better.”
Howie Metz
Owner, Quality First
Continuing Success
Perfectly Executing a "Quality-First" Plan
Once his new marketing strategy got off the ground, Howie knew his decision to trust Scorpion was a good one. On top of getting the partnership he was looking for, Quality First attracted more website visitors, got more calls, and experienced success like never before in the company’s nine-year history. Today, Howie and his team are so busy, they have to turn down work nearly every week.
When reflecting on turning a tough situation into stability and prosperity, Howie gives credit to three key elements at the core of the company:
The entire team at Quality First Plumbing & Heating believes in taking an honest approach to every aspect of the business.
Earning the trust of property owners all across Denver has been indispensable to the company’s success.
Growing a successful business in a competitive metropolitan market doesn’t happen without smart marketing.
Howie, we’re proud to be a part of your recipe for success — here’s to many more years of partnership and growth for Quality First!
