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Law Office of Kevin Cahill

Supporting a Criminal Trial Lawyer’s Freedom of Choice

When attorney Kevin Cahill started his own practice, he had to take every case he could get. After partnering with Scorpion, he finally got the freedom to pick and choose the cases he wanted.

Quick Stat 77% Lead-to-Call Rate
The Goal

Not Enough Calls

After starting his own Denver criminal defense firm in 2014, attorney Kevin Cahill did the right thing: he hired a marketing company to increase visibility and bring in more clients. Unfortunately, the results were disappointing. He found himself having to accept virtually every case—even the ones he didn’t want—just to try to make a living.

“At the time I just wasn’t getting enough calls,” said Kevin. “And I wasn’t busy enough. March and April were very slow, and I knew it wasn’t working. I’m a big proponent of things working fine and going with it, and changing things when they aren’t.”

Scorpion was the change he needed.

Attorney Kevin Cahill
The Solution

More Clients & Revenue

Helping Kevin’s practice get out of the rut it was in wouldn’t be easy, but our team was prepared to make it happen. We planned a full website redesign and new marketing and advertising strategies to increase lead volume and quality. Kevin saw the results he needed. “I’m getting way more clients now,” he said. “The amount of revenue that I generate compared to before is so night and day.”
Website Redesign

A Modern, Functional Site

To start, we rebuilt and modernized the Law Office of Kevin Cahill’s website. A firm’s website is like it’s online office. It should be professional and easy to navigate, and it should convey the right message. For Kevin, we created a site that communicated his knowledge, experience, and determination to protect his clients’ constitutional rights. We highlighted key case results and added live chat to make it convenient for potential clients to get the help they needed.
Paid Search

Smarter Advertising

Now, we needed to increase inbound interest in the firm and drive more traffic to Kevin’s newly redesigned website. So, we launched pay-per-click (PPC) campaigns that specifically targeted the type of cases Kevin wanted. This attracted more visitors, and with a website built to convert, the results were outstanding. The Law Office of Kevin Cahill saw approximately 400 highly qualified leads in a single quarter.
Lead Generation

Better Prospects

Getting more leads is fantastic, but they need to be the right type of leads to generate results. Because our advertising campaigns were highly targeted and closely monitored, they delivered as promised. The lead-to-call ratio spiked to 77%. Now, Kevin found himself in the situation he wanted: able to pick and choose which cases to take. For a criminal lawyer, this paves the way to enhanced credibility and increased revenue.

Taking Their Website to
a Whole New Level

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Continuing Success

The Right Cases

Averaging 131 leads per month with a lead-to-call rate of 77%, the Law Office of Kevin Cahill is seeing results that will drive the firm to new heights. Before, Kevin used to take clients and cases that were far from ideal. With Scorpion, he can afford to be picky with his work for the first time in his career.

Kevin, thank you for trusting your practice with our team. We’re excited to continue pushing for your success for years to come!

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